Until very recently, content marketing was thought of as a tool used solely for boosting sales and growth. However, the versatility of content marketing is rapidly making its mark. Every industry has its own pool of potential employees, all of whom are interested in useful content that could assist them in their job hunt. Recruitment agencies are beginning to use this tool to their advantage, creating pertinent, poignant content that will assist them in finding model employees for the companies who make use of their services.
For those who missed out yesterday Goodman Lantern launched a research paper on Advantages of Writing White Papers for B2B companies. White papers have repeatedly proven to move prospects through the sales funnel and benefit businesses especially for sales within a business to business environment. According to Ric Mccarthy at GM Digital "For us White Papers have proven to be a very effective form of business communication".