It is the job of the marketer to know what their customers want so that they can produce messaging that responds accordingly. As marketing is not an exact science, sometimes marketing professionals don’t get it right the first time, and have to try a variety of campaign ideas before they hit on one which resonates well with their audience. Often, the marketing department spends quite a lot of money on these unsuccessful campaigns, which results in them being very unpopular with the finance department - as the return on investment is almost negligible.
The marketing world has undergone some changes over the last two decades. While it was running to keep up with the ever-changing digital landscape, marketers and salesmen had to adjust to the new norm - and introduction of the words “spam mail.”
It created an atmosphere of caution. Scams, social trolling and exhaustive email campaigns further caused folks to freeze up. Now potential customers have wised up. With statistics showing that 84% of all mails are spam, it has become incredibly difficult to reach someone.
If you are going to sell to someone online or by email, you really have to stand out in the crowd. Marketing departments the world over had to change their approach and soften aggressive sales techniques.
The question of whether or not to repurpose content has surfaced, and resurfaced (pun intended), a number of times in the digital sphere. The biggest concern lies in the fear that little to no initiative or originality goes into repurposing old content. According to Chris Brogan, marketing genius and author, the act of content repurposing is a sign of laziness.
Living in the age of digital communication, where message delivery has been streamlined to the point of being instantaneous, has removed the human element and physical interaction from most forms of business engagement.
Ordering is done online, invoicing happens automatically, payments are made via electronic transfers, while customer service and complaints filter through social media or online query channels. It has become more of a challenge to find an actual person to talk with.
Besides the various freeware messaging services, there is also the ease of email communication from your mobile. Due to the advancement of technology, even email had to undergo some radical changes. Today, spam filters are working non-stop to protect users from unwanted communication.
But how, if at all, does this affect the sale process? Unfortunately, no one can agree on which is the best form of communication for sales.
It’s a fact of our modern lives that there isn’t enough time to do the things that we want to do. If you’re a business owner, the temptation is to work more in your business as opposed to on your business. This is because doing the work yourself is more ‘comfortable’ than teaching other people how to do it, and trusting them to do it well. You know how to do the work and are practiced in it. Being the boss is a new kettle of fish and it’s going to take time for you to learn how to manage your workflows and marketing correctly while, at the same time, getting the work done.
When it comes to modern business, you can do all the marketing that you want, however unless this translates into leads which your sales team can convert into sales all of your marketing spend will have gone to waste. The process of lead generation differs from business to business and from industry to industry, and marketers must often take advantage of any new technology that is developed to find new ways of generating leads.
In this article, we’ll explore the best practices to follow when looking for qualified leads for your business.
As the varied and wide expanses of worldwide marketing have shown, no two strategies are alike. Each strategy will have to cater to different project needs, and knowing which strategy will work best for you is the starting point in any successful endeavor.
One of the most difficult hurdles to overcome in marketing is the mass amount of effort needed to create an end product worthy of beneficial responses.
In all things, there are those who thrive and those who dwindle; with the latter coming in at an astounding 65%. It’s natural for one to start asking why.
What is it exactly that “successful” marketers are doing that the less experienced ones aren't?
Have you ever considered the dynamics of business and what it is that makes each approach different? What makes one company stand out while others fade into the background?
The simple answer is communication - or better yet, persuasion!
When looking at writing for social media, many might insist that it all comes down to talent and innate creativity, a professional touch and well-rounded experience - truth be told, however, that is not the be all and end all of great writing.
When putting pen to paper (or fingers to the keyboard), even inexperienced writers have the potential to be fantastic at what they do, and with a few tips and tools to arm yourself with, you can transform your hesitant writing skills into a panoramic display of marketing ingenuity!
B2B blogging and content marketing are buzzwords tossed around on a regular basis. A leading technique used for professional purposes and company growth, through successful implementation they have become a recognized norm in the marketing world.
When used in a business sense, the intricate details of blogging can be somewhat daunting, especially when just starting out - writers could find that, when applying their budding blogging skills to business and sales targets… things don’t always go according to plan. Why?!
In business, people tend to use a lot of jargon. Many of these terms are quite ethereal and don’t accurately describe what is being referred to. Take, for instance, the word ‘strategy’. The way that businesses use this term conjures up, in the minds of a marketer or small business owner, a lengthy document. This document has specific sections they need to fill. This is despite the fact that these may not be relevant to your business. At its core, a strategy is a roadmap of where you want to go in your business. It can be as short as a page or a mind map or it can run into a myriad of pages. The type of business you run dictates what format this document will take.
The term ‘value proposition’ is another one of these types of terms. In this article, we look at what ‘value proposition’ means and how you can communicate this to your customers.
The concept of a Software-as-a-Service (SaaS) business model may be well-known by now, but not many people realize that SaaS businesses live and die by their Monthly Recurring Revenue.
For companies who follow this unique business model, MRR is their lifeblood and lately, it is only growing in popularity.
For those wondering, “but why?” - by 2023, the SaaS market is predicted to grow at a compound annual rate of 17%, with the industry as a whole expected to grow over $60 million by next year. These development and stability numbers are bringing tech companies flooding to the model.
Unfortunately, even though MRR as a metric is fairly clear, it is not devoid of challenges, which companies attempting to adopt the model ought to be aware of.
Before we talk in-depth about MRR and some strategies for growing it, let’s get the basics out of the way.
Far too many digital marketers are increasing their unsubscribe rates and decreasing their open rates, all because of silly mistakes such as not listening to their subscribers.
In this article, we’ll have a look at some of the more common mistakes that digital marketers are making with email marketing, and the best way to fix them.
Attention spans are shortening.
People are getting lazier.
Social media seems to be the only thing people have time for these days.
The popularity of visual content is growing by the second.
And it seems like your feed is filled with memes rather than a good read.
So, is blogging still as relevant as it used to be?
Should you, quite honestly, give a crap about keeping your blog going?
Here, have a truth bomb: YES. YOUR BLOG IS STILL THE KING OF CONTENT.
The web wasn’t always the massive, interactive sprawl it is today.
When it was first created, it was basically just a collection of hyperlinked documents and the beginnings of its interactivity started in the early 2000s with the hype of “Web 2.0”. From the early IRC chat boards and plain HTML pages, the Internet evolved to its current form, in which users can shop, email, work and collaborate, all through the use of web apps such as Gmail, Twitter, Google Docs, Slack and Trello.
Some of these apps allowed collaboration or traditional desktop apps to move online, while others such a Slack and Twitter’s embeds, retained the nature of a hyperlinked document.
Despite the interactivity they’ve added to the web, the golden rule of web apps is that the native version is probably better.
However, the web is a constantly evolving thing, and certain upcoming web technologies could give native apps a run for their money.
We’ve all heard the term “content marketing” at one point or another, B2B sales professionals swear by it, companies grow on it and we probably look at it every day. But what exactly is content marketing? Despite the popular catch phrase and the various principles floating around, this business savvy concept has remained somewhat vague to the general public and startup companies alike.
To break it down, content marketing is an advertising/ business method that concentrates on making any business content more exciting and attractive to its audience, it gives all the relevant details in a higher definition; more colour! Better deals! Bigger prospects! And a wider coverage, the point? To show why doing business with that specific company is in your best interest of course.
However, as fun and creative as it may sound, creating a fluid content marketing approach is in fact a tried and tested science that takes a few tricks and more than a little ingenuity.
We all know the saying, “The stars are the limit.” Originally meant as an inspiration or motivation, it has changed and adapted - taking on a life of its own. Now, it conjures up visions of glitzy and glamorous lifestyles. Throughout the years, celebrities have been harnessing the power of their talent and notoriety to achieve larger fan bases, greater incomes, and vaster networks. They do this by combining smart business sense with popularity-based thinking.
Today, marketing has become a whole new ball game. Whether it’s a perfume advert, a new brand release, or celebrity endorsements, it has become apparent that the aim of the game is to get your name out there. When it all comes down to it, he stars have always done it best.
When looking at such an esteemed level of success and wealth, one cannot help but ask, “What could the rest of us gain by taking a page out of a celebrity’s marketing book?”
Marketing Tips You Can Apply to your Next Campaign
Numerous different factors go into a successful marketing campaign; each as important as the product or image you are trying to promote. Making sure you use the correct approach can mean the difference between success and failure, and in most cases you only get one attempt. There is no one more familiar with this concept than a celebrity. They make their bread and butter on go big or go home concepts.
Here are a few reasons why:
Building a Tribe
In the land of stardom, you’re only as good as your fan base. Because of this celebrities, spend years cultivating a strong following in a variety of different ways. Word of mouth is invaluable after all. There wouldn't be much point to marketing if you had no one to market to, now would there?
Sharing one’s passion and spreading the vibe could be seen as the soul of what marketing stands for. They say there is strength in numbers and that could very well be one of the reasons why celebrities seem so powerful from afar, its difficult to feel small when the masses are chanting your name.
Creating a client base (or following) is the most essential part of marketing, and there are numerous ways it can be achieved including drawing attention to yourself and the products you have on offer. Making your business look as attractive as possible and striking where people tend to look the most. AKA Social Media.
One great example of this is the big moving and shaking some celebrities achieve on public platforms. Instagram statistics have shown that Beyoncé is currently one of the top 5 most-followed people on the app; raking in between 5 and 10 million likes on most photos.
Beyoncé has managed to turn herself into an iconic beauty, revered not only for her incredible singing ability but her luscious long hair and breathtaking smile.This specific move also opened numerous doors to a beauty product line and a relatable femininity the public adores.
As a means of getting your name and your face known, social media has become an incredible marketing tool and something that should be used to its greatest potential.
Speaking your Client’s Language
Presenting themselves in a manner their clients and fans can relate to, celebrities and companies spend a lot of time not only promoting themselves but selling themselves in the universal language of prosperity. Making sure your message is received on the client’s level is fundamental to success. The best marketing campaigns are always kept simple and to the point, avoiding confusion and frustration.
A great example of this Steve Jobs. Instead of blasting clients with an overwhelming amount of technical details, his leading pages are always to the point and bursting with benefits. At the end of the day the main thing your client wants to hear is how they can benefit from using your product or supporting your movement.
Loving what you do
Passion is by far the most important ingredient in a successful marketing recipe, whether that means strutting your stuff on the red carpet or throwing your heart into your next business campaign.
A great example of this is the famous Ripley’s Believe It or Not! The entire concept of this worldwide show was created by Robert Ripley’s pure passion for the extreme, unusual, and unique. Going back as far as 1930, the Ripley franchise began as a highly successful newspaper panel that took off with such a bang it was converted to radio and later the television show so many have come to love.
Due to the combination of excitement generated not only by the producers and team but the audience as well, no location was too far, no area to dangerous and no fact too obscure, the lifeblood pumped into this fantastic idea lead to an international following and a massive corporation now housing over 20,000 photographs, 30,000 artifacts and more than 100,000 cartoon panels. With 80-plus attractions.
By applying this kind of passion to your marketing campaigns, your chances of a long-lasting success can quadruple, simply by making your kind of passion contagious.
Taking the Time to Listen
As much as the public adores sensationalism, there are times when they are better able to connect to the type of content they can relate to. An important point to remember is that the majority of your clients already know about your product because they use it daily. Simply relying on information output can lead to redundant results. Growth can be defined by learning. The best way to do that is by listening to your clients and working with that feedback.
A great example of this is talk shows like Oprah, which creates a dynamic that brings the public into the show and makes them a physical part of it. Over the years, Oprah became famous for her giving nature and many lives have been changed because of it.
Her approach became more than just another talk show, she started paying attention to what people needed. Launching home remodeling projects, charity movements and needed assistance when people asked, and as a result, instead of being just another television personality she turned into a daytime angel.
Sometimes what you can give will greatly change what you end up getting back.
No Concept is Exactly the Same
One of the leading stresses in any industry is the level of competition you need to stand off against in order to succeed. An important point to remember is no matter how much or how little competition there is in your industry, every concept can be unique. Learning to make that work for you can dynamically change your end success.
When it comes to the bottom line of business, the how will always trump the what. They say there is nothing new under the sun, and this is quite true in most cases. Yet even in a world where there are so many types of deals, salesmen still manage to sell their goods. Why? Because they change the way they do it.
A great example of this would be the Apprentice. The business/marketing industry is by far the most saturated of them all. Yet despite such staggering odds, these salesmen turned their concept into a televised competition and successfully grabbed the attention of the masses, it was a bold and unique idea and even though they are just another group of salesmen, their execution turned them into a revolution. At the end of the day, finding a way to stand out is the very point of marketing.
The Point of Marketing and How to Get it Done Right
When done right, marketing not only has the power to launch a business or increase your notoriety, it can also change the way the world sees you and what you stand for. There may be over 7 billion people living on this earth but a vast majority of them are dying to make their mark.
When designing a marketing campaign, make sure you use the most effective methods. Your goal is to cut down to the core of the issue and customise your approach to not only establish your brand but give it a noteworthy identity.
As the stars of Hollywood have shown, you might not win them all but the ones you do win can catapult you and your business into that coveted spotlight.
We want to show you some fantastic ways to bring in more clients, without spending a ton of money. These ten key tips are essential to your success.
The more customers you attract, the higher your sales will become. I am always amazed by the number of small businesses that struggle or go bankrupt for one simple reason: Nobody knows they exist. If people knew about their products, they would be making sales - it’s often that simple.
Clients might not know about them for a number of reasons, but usually it’s because they’re struggling to advertise their product. Advertising in traditional ways is expensive, hard to track, and tricky to get right. Knowing how to get great results with the lowest overall spend is every company’s ideal scenario.
Here are ten “cheap or free” methods to help you get your name out there and begin making sales. Read through them and be objective - your business’ future success depends on it!
According to statistics released in March 2019, Instagram has one billion users and a total of 500 million of these users make use of the social media platform every single day. To take advantage of this vast number of users, brands have begun to use Instagram as part of their digital marketing strategies. There are more than over 25 million business profiles on Instagram with more than two million business who advertise monthly. However, there are still fundamental errors that brands are making on Instagram which are preventing them from reaching their target audiences.
In today’s world, ringing cell phones and notifications have become as fundamental as the iconic postman and tastefully stamped letters. In those few moments, when picking up a phone, most cannot help that little thrill of excitement in wanting to see what new and exciting news has come their way. But what exactly are push notifications, and why do so many of us get them on a regular basis?
If you haven’t integrated geo-fencing into your business, there is a definite chance you are missing sales, engagement, and ultimately, a more loyal customer base. If you need a refresher on what geo-fencing is all about, here is the simplest way we can explain it.
Geo-fencing is a location-based service that businesses can use to pique the interest of their audience by sending relevant messages to their phones when they enter a predefined location or geographic area.
While a geo-fence provides the framework for reaching an audience within a boundary, it is important to remember that it does not contact the audience for you. The end-user must have location settings enabled so that a notification is pushed to reach the end-user in real-time.