Gone are the days where you could buy your audience's attention. It's a whole new ball game; attention needs to be earned. Your target market won't show an interest unless you're absolutely worthy of their time. It's time to make an effort and create compelling content. You're not going to be able to slide under the radar with mediocre texts from the nearest content mill - and that's definitely a good thing.
The aim here is to use high-quality content to convert visitors into leads. Sure, it's easier said than done, but let's face it, nothing worthwhile ever falls into your lap without a little effort.