The question of whether or not to repurpose content has surfaced, and resurfaced (pun intended), a number of times in the digital sphere. The biggest concern lies in the fear that little to no initiative or originality goes into repurposing old content. According to Chris Brogan, marketing genius and author, the act of content repurposing is a sign of laziness.
It’s a fact of our modern lives that there isn’t enough time to do the things that we want to do. If you’re a business owner, the temptation is to work more in your business as opposed to on your business. This is because doing the work yourself is more ‘comfortable’ than teaching other people how to do it, and trusting them to do it well. You know how to do the work and are practiced in it. Being the boss is a new kettle of fish and it’s going to take time for you to learn how to manage your workflows and marketing correctly while, at the same time, getting the work done.
Have you ever considered the dynamics of business and what it is that makes each approach different? What makes one company stand out while others fade into the background?
The simple answer is communication - or better yet, persuasion!
When looking at writing for social media, many might insist that it all comes down to talent and innate creativity, a professional touch and well-rounded experience - truth be told, however, that is not the be all and end all of great writing.
When putting pen to paper (or fingers to the keyboard), even inexperienced writers have the potential to be fantastic at what they do, and with a few tips and tools to arm yourself with, you can transform your hesitant writing skills into a panoramic display of marketing ingenuity!