content marketing strategy

Is Content Repurposing a Good Idea?

The question of whether or not to repurpose content has surfaced, and resurfaced (pun intended), a number of times in the digital sphere. The biggest concern lies in the fear that little to no initiative or originality  goes into repurposing old content. According to Chris Brogan, marketing genius and author, the act of content repurposing is a sign of laziness.

How to Double Your Content Output and Multiply Your Reach

It’s a fact of our modern lives that there isn’t enough time to do the things that we want to do. If you’re a business owner, the temptation is to work more in your business as opposed to on your business. This is because doing the work yourself is more ‘comfortable’ than teaching other people how to do it, and trusting them to do it well. You know how to do the work and are practiced in it. Being the boss is a new kettle of fish and it’s going to take time for you to learn how to manage your workflows and marketing correctly while, at the same time, getting the work done.