Wearables

Wearable Technology Trends to Look Out For

According to Statista, 2014 was hailed by many tech publications and experts as the “Year of the Wearable". The burning question, at this point, is whether or not the trend will continue to grow or whether it will begin to slowly fizzle out in the same way that many similar gimmicks have in the last few decades. Here's the astounding prediction: The global wearables market is expected to reach a value of 19 billion U.S. dollars in 2018.

Healthcare is the Step Up from Sports and Fitness

Currently, the most popular wearable technology is focused on fitness. Over the next few years, however, the focus will shift towards healthcare. According to information detailed in a report by Aditya Kaul,  "Advanced sensor technology, miniaturization of hardware, and smart artificial intelligence algorithms will help bring wearables into the forefront of the fight against chronic conditions like diabetes, heart disease, and cancer. Expect to have your smart watch warn you about a stroke or heart attack, days in advance, which is when wearables will start to be taken much more seriously."

This is great news for businesses in the health sector, who wish to get the edge on their competitors.

SleepTech is About to Take Off

While not necessarily a "wearable" item, the Nuyu Sleep System only works when a user is lying directly on top of it. So, in a similar manner to all other wearables, direct contact must be maintained in order for the device to work.

The premise behind the device is the fact that our bodies struggle to fall asleep due to the constant exposure to wireless technology. The Nuyu Sleep System retails at roughly $500, and claims to help people“fall asleep and stay asleep” by enabling users to “get back in touch with their body’s natural rhythm so they can sleep comfortably.”

Imagine the possibility of launching an interactive spa simulation where event goers are enticed by technology-driven relaxation.

Visual-Based Wearables

For a while, it seemed as though smartglasses and similar devices were seriously lagging behind smartwatches. The advent of technology like Oculus Rift proves otherwise. We are rapidly approaching a time when consumers can completely immerse themselves in virtual reality and augmented reality experiences - something that event marketers are already beginning to use in their planning processes.

 

Funding in Second Half of 2014

As the year comes to an end Goodman Lantern summarised venture and angel funding in various sectors reported by VentureBeat. The clear winner is E-commerce based on it's growth in Asia:

  • Wearables: $10m

  • Web hosting: $15m

  • Internet of Things (IoT): $17.8m

  • eHealth: $21.4m

  • Rentals / Travel: $21.8m

  • Games: $30m

  • Social Media: $40m

  • Betting / Fantasy Sports: $43.7m

  • Recruitment: $44m

  • Digital Subscription: $115.7m

  • Platforms: $123.1m

  • Streaming: $150.5m

  • Video / Music / Streaming: $173.8m

  • Ecommerce: $300m

December

  • Video / Music / Streaming: Musx overhauls its streaming music app, raises $500K December 10, 2014 3:00 AM | Tom Cheredar

  • Video / Music / Streaming: SoundCloud reportedly raising another $150M to join the $1B valuation club

  • Rentals / Travel: VaycayHero grabs $2.8M to take the pain out of vacation rentals

  • Digital Subscriptions: Next Issue raises $50M to become a Netflix for digital magazines

November

  • Ecommerce: Rocket Internet’s Amazon clone Lazada secures $250M Digital Subscriptions: Pluto TV takes $13M for its free linear TV streaming serviceYoubetme

  • Betting / Fantasy Sports: Youbetme grabs $2.7M to help you keep track of all your bets

  • Ecommerce: Ecommerce juggernaut Bigcommerce nabs $50M

  • eHealth: Florida-based Modernizing Medicine has raised $15 million of a $20 million round to support the development and marketing of its cloud-based, specialty-specific electronic health records (EHR) platform.

October

  • Digital Subscription: Roku raises $25 million amid growing competition from Amazon and Google

  • Digital Subscription: Cratejoy grabs $4M to give anyone their own monthly subscription service

  • Wearables: Atlas raises $1.1M to power its Motion Genome Project, a motion database for wearables

 

September

  • Wearables: Pristine grabs $5.4M to cure the doctor shortage and save lives with Google Glass

  • Digital Subscription: Application delivery platform startup PowWow has raised a new $2.5 million round of funding today to help businesses work from mobile devices.

  • Video / Music / Streaming: Video startup JW Player has raised a fresh $20 million round of funding to grow beyond its status as one of the most used non-YouTube video players.

  • Social Media: Snowball Finance (Xueqiu in Chinese), the Chinese finance-focused social media site, announced that the company has raised $40 million in Series C funding led by Renren Inc. and joined by existing investor MorningSide Ventures. The company raised a Series A funding of US$10 million last year, and $3.2 million in 2011.

  • Video / Music / Streaming: Feed.fm picks up $1.2M to inject music into your marketing campaignMoney

 

August

  • Video / Music / Streaming: Streaming music service 8tracks has secured $1.28 million in new funding, according to an SEC Form D filed today.

  • Wearables: Ybrain just raised $3.5 million to further development of its Alzheimer’s treating healthcare wearable.

  • Web Hosting: Wikia, a web hosting company of community-based websites for fans of movies, bands, games, and other subjects, has brought on $15 million in fresh funding.

  • Platform: Glassbeam just raised $2 million to expand its SCALAR machine data analytics platform.

  • Platform: Lumiata raises $5M to further its optimized medical-care analytics

  • Betting / Fantasy Sports: DraftKings grabs $41M for its cash-rewards fantasy football league

  • Platform: Product-management platform Wizeline raises $6.7M

  • Platforms: Financial planning company, FeeX, just raised $6.5 million to help more consumers save money on hidden investment fees.

  • Recruitment: Resumator grabs $15M because investors can't get enough recruiting software

  • Recruitment: Popular recruiting software, The Resumator, landed $15 million to expand internally and externally.

  • Rentals / Travel: Airport car-rental service RelayRides just received $10 million in funding to push expansion and fuel app development.

  • eHealth: Acupera pulls in $4M to help health providers better understand their patients. Acupera’s system mines data from electronic health records, medical claims, and lab results to help doctors and nurses better care for their patients.

  • IoT: The Internet of Things heats up with CyberLightning landing $4.2 million funding for global expansion.

  • Platform: Investment management platform Axial has raised a new $11 million round of funding, the startup announced today.

  • Platforms: Online meal delivery service Foodpanda has raised a fresh $60 million round of funding, the company announced today.

  • Platforms: Quettra gets $2.9M in new funding to give advertisers more customer dataFunding daily cat

 

July

  • Video / Music / Streaming: Today, FameBit has announced that it has completed a $1.4 million seed round of funding, which will help it scale its team and give more YouTubers the opportunity to make money off their creativity.

  • eHealth: Healthy-living photo community PumpUp raises $2.4M in seed funding July 24, 2014 11:07 AM | Brenda Barron PumpUp, a fitness social network for primarily women, just raised $2.4 million in seed funding with General Catalyst Partners leading the round.

  • Platform: Movius raises $13M to give BYOD users multiple phone lines, split billing on one device. The company plans to use the money to take its two core products global.

  • Games: Mobile game maker, Social Point, just received $30 million in funding in a round led by Highland Capital Partners Europe.

  • Digital Subscription: Online graphic design tool, Canva, raised $3.6 million more in funding and announced plans for third-party integration. Digital Subscription: Speaktoit raises $2.6M to build an army of 'personal assistants'. The company develops what an “intelligent companion,” which acts like Apple’s Siri but operates across devices and comes with a face. Platform: Vision Critical raises $16M in additional funding. Vision Critical receives $16 million more in funding to expand its customer intelligence platform.

  • IOT: Smart climate control maker tado° secures $13.6 million to fuel global expansion.

  • Recruitment: Jobandtalent recruitment platform raises $14 million more in funding.

  • Rentals / Travel: Montreal-based bus-ticket booking company Busbud has pulled in $9 million in a Series A round of funding, it announced today.

  • Digital Subscription: Cloud Engines, the company behind Pogoplug, raised another $2 million in funding for its cloud storage service.