Why Your Business Needs Whitepapers

Think white papers have faded into the grey? Think Again!

Called the “cornerstone report” in business industries, often highlighting benchmark moments in our industrial and financial evolution over the years, white papers have been around for the better part of the twentieth century and despite a few misconceptions they are in fact still in demand.

Why? Simple! There is just no better way to present well researched, in-depth information.

Infographics Aren't Dead

They say a picture is worth a thousand words, and nowhere is that more true than in the world of marketing.

Many businesses create websites, hoping to attract more clients, but that is usually easier said than done. The internet is often referred to as the great equalizer, because no matter how good your product and service, on the web, you are competing with every other content creator for your audience’s attention. Over 211 million pieces of content being created every day and standing out from the digital noise is becoming ever more difficult.

Of these 211 million pieces of content created daily, more than two million of those are blogs posts, and according to some sources, the average time spent reading one of these articles is a mere 37 seconds. How much of a wordy blog post can people really absorb in 37 seconds?  

A Time & Place For All Things - Why Mobile Web Apps Can Be Better

Hybrid apps, web apps,native apps, mobile web apps and mobile-optimized websites, talk about a mouth full! In our modern and technological society online applications otherwise known as Apps are multiplying at an astounding rate, and it’s no wonder so many people are struggling to keep up or even make sense of what everything is.

Where once our greatest achievement was the internet and launching a website, now there is literally an app for almost anything from ordering food, delivering goods, checking the weather even step counting. Like walking into an exotic bazaar it’s easy to get lost in the sights and sounds and lose sight of quality over quantity.

So what is the correct time and place for an App? And more importantly how do our popular mobile apps rate against older giants like websites?

To clean up the mess that surrounds the various types of apps, you should make an effort to better understand the key differences between them.

Bad Grammar = Bad Business

You’re a marketer, a salesperson, not a writer.

Writing just isn’t your cuppa, you do it because you have to.

You need to get your point across, you want people to realise that you’re the real deal. They KNOW you’re not a professional language buff, so the occasional mistake won’t matter.

Right? Wrong.

At all times, in business, you need to maintain a certain level of professionalism.

Your emails, social media posts, and blogs need to be both informative and accurate.

All of your outgoing messages should show that you deserve to be taken seriously.; and you can’t do that when your content is poorly written.

Web Scraping Services: What's So Great About 'Em?

Somewhat of a clean up and gathering crew, web scraping is a term used for gathering information off of websites on the Internet. These services are geared towards clients with specific goals in mind, namely information extraction, gathering statistics, or comparing facts.

Like harvesting the honey from a honeycomb, these services are becoming more and more attractive to businesses around the world, especially those in major admin roles.

So when there’s tons of data on your forum, who you gonna call? Web Scrapers! (Perhaps not the most elegant way to insert the Ghost Busters theme song, but we do try…)

Outsourcing Mobile App Development: Dos and Don'ts

Planning is essential in all walks of life - and mobile applications are no different. Despite their small appearance and properties, they are still form of programming that need to be designed, launched, and maintained in a proper manner to ensure success.

With over 2.1 million apps currently available your best bet would be ensuring its done right and is not just another app on the block.

Some important aspects to consider when working with an app developer include:

10 Simple Tricks to Boosting MRR, the Key to a Successful SaaS Business

The concept of a Software-as-a-Service (SaaS) business model may be well-known by now, but not many people realize that SaaS businesses live and die by their Monthly Recurring Revenue.

For companies who follow this unique business model, MRR is their lifeblood and lately, it is only growing in popularity.


For those wondering, “but why?” - by 2023, the SaaS market is predicted to grow at a compound annual rate of 17%, with the industry as a whole expected to grow over $60 million by next year. These development and stability numbers are bringing tech companies flooding to the model.

Unfortunately, even though MRR as a metric is fairly clear, it is not devoid of challenges, which companies attempting to adopt the model ought to be aware of.

Before we talk in-depth about MRR and some strategies for growing it, let’s get the basics out of the way.

Earn Your Audience's Attention: Revamp Your Lead Generation Strategy

Gone are the days where you could buy your audience's attention. It's a whole new ball game; attention needs to be earned. Your target market won't show an interest unless you're absolutely worthy of their time. It's time to make an effort and create compelling content. You're not going to be able to slide under the radar with mediocre texts from the nearest content mill - and that's definitely a good thing.

The aim here is to use high-quality content to convert visitors into leads. Sure, it's easier said than done, but let's face it, nothing worthwhile ever falls into your lap without a little effort.

Don't Be Bland With Your Lead Nurturing Strategy

Much like a good dining experience has an enticing appetizer, embracing entree, and attention-grabbing dessert, a company's lead attraction and nurturing processes should be cleverly organized into a three-part, customer-clinching powerhouse.

It's your responsibility to ensure that you're serving up the kind of content that keeps the buyer interested and engaged at every step. You've got to put in a little extra effort to make your audience feel wanted and valuable.

It might come as somewhat of a shock to know that at least half of your qualified leads are nowhere near ready to make a purchase when they first convert. Another little secret: they're not going to budge if you stick to outdated selling strategies. Frequent sales calls are out of the question. Your aim isn't to become a pest but rather a trusted source of valuable content.

This is your chance to serve up some piping hot ToFu, MoFu & BoFu content. If you're not sure what that is, stick around and you'll find out.

Watch This Space– What’s Hot and Happening in Web App Development

Sometimes mistaken for an extension of standard software engineering techniques, web app development has become so much more than that. Centered around the early 1990’s It was first started as a means for people around the world to be able to communicate from any computer to any server and vise versa while using a worldwide system of computer networks aka- the internet. This break through lead to massive computing domains like Gmail, yahoo, Facebook and more.

As things stand today, we’ve come a long way since the days of client–server models, where the processing load for the application was shared between code on the server and code installed on each client locally.

Why Your Business Needs A Custom-Built Web App

Custom web application development aims at bringing about the attributes such as cross-platform and cross-browser compatibility, usability and scalability to your business application. Each of the application modules is so designed as to conform to a framework of high performance, security, audit and usability. Not only this, in custom application every module also takes care of the level of personalization that is needed for the application, achieving which requires an in-depth understanding of the business and its specific goals and needs.

Getting To Know Progressive Web Apps (And Why They're The Coolest)

Have you ever seen an “Add to Home Screen” banner, while browsing a website? When you click the button, the “application” installs itself in the background. When you open this application that now sits in your app drawer, you can browse the same experience you were doing on your browser, but now right in your mobile phone.

What you have now is a mobile app that was downloaded from a web application. All this, without even have to see the face of an app store.

Getting the app was so easy! But that’s not even the best part. When you open this app, you will be able to browse the content even when you do not have internet. You have offline access to the app! How cool is that?

You Need a Content Strategy that Works

At least 90% of B2B buyers have stated that online content has an effect on their purchasing behaviour. The fact of the matter is this: if you're not on the content marketing bandwagon, you're rapidly falling behind.

A few years ago, content marketing involved nothing more than churning out bulk collections of mediocre text. It didn't really matter what you were saying, as long as you were actively posting something, your business was in the clear. With the growth of the Internet, however, that particular landscape has changed. Now, more than ever, the competition is intense. In order to take your business to the next level, you have to create content that is educational, insightful, and engaging.

In short, you need a goal. And in order to achieve that goal, you need a content strategy that works.

Web Applications and What They Mean For Your Business

Like flies stuck in a web, we are all a part of the Internet in one way or another. It has become the platform on which our world stands and strides. But as with all master machines the frame only holds it all together, it's the working parts inside that make the magic happen.


It is the same with the internet, on a daily basis millions of web applications are utilized like neurons in a brain firing to create what could be seen as cyber thought, and as thought leads to action, web applications can and do lead to productivity.  But what does this mean for the average person and by extension his or her business?


All over the world business are harnessing the internet to not only broaden their capabilities but also create new and exciting ways to pull in their much needed clientele, and this is accomplished by using web applications.   


eBooks: Why You Need Them as Part of Your Content Marketing Efforts

By creating and distributing valuable, relevant, and consistent content, marketers aim to attract and acquire a clearly defined audience. The major goal is to convert this traffic into profitable customer action.

Of course, the keyword here is “valuable”. It’s what distinguishes content marketing from other forms of advertising. Instead of simply pitching products or services, it becomes necessary to provide truly reliable, relevant, and useful content to potential and current customers, helping them solve their problems or answer their own questions.

Social Lead Targeting: It Works If You Work It

ust around half a decade ago, a few pioneering salespeople stumbled upon a fantastic discovery: social networks are a veritable goldmine for leads. At the time, it was a novel idea and the mining process was pretty much hard labour. Tactics were a little on the crude side but still quite effective.

It's hardly surprising that these clumsy social lead diggings have evolved into something more elegant and refined. Prospective clients can now be found, connected with, and nurtured using a plethora of social networks and some fairly solid relationship building tools.

Now, this form of lead targeting has become so popular that almost every salesperson worth their salt has hopped on the bandwagon - and it's easy to see why. There's no longer a need for expensive, resource-intensive tools to get the job done. With a minimal monthly investment (sometimes no investment at all) a Nimble account, and a Hootsuite or Buffer account, you can become a social lead targeting guru.

Your Customers Need Value, Or They'll Leave

You’ve heard of startups failing because they grew too fast, ran out of money, or failed to capture public interest. There are hundreds of articles out there that discuss these three common issues. The fact is that each of them can be traced back to poor sales strategies.

Startups often reach out for help with repairing their sales strategy. The best way to go about fixing the problem is to look closely at the way you’re talking to your clients. If you don’t talk to them in a way that grabs their attention, you’ll never get them to buy anything.

A Healthy Client Base is the Heartbeat of your Sales Process

Your client base is the quintessence of your company. As a business owner, you no doubt know that building a healthy client base is the key to your success. Without a steady stream of new, paying customers it’s virtually impossible to grow your business. Fulfilling your company vision relies almost solely on attracting clientele and keeping them interested in paying for your product.

A simple, step-wise approach is the best way to ensure that you attract new clients.

Web Apps Are Only Getting Better, So Make The Most Of It

The web wasn’t always the massive, interactive sprawl it is today.

When it was first created, it was basically just a collection of hyperlinked documents and the beginnings of its interactivity started in the early 2000s with the hype of “Web 2.0”. From the early IRC chat boards and plain HTML pages, the Internet evolved to its current form, in which users can shop, email, work and collaborate, all through the use of web apps such as Gmail, Twitter, Google Docs, Slack and Trello.

Some of these apps allowed collaboration or traditional desktop apps to move online, while others such a Slack and Twitter’s embeds, retained the nature of a hyperlinked document.

Despite the interactivity they’ve added to the web, the golden rule of web apps is that the native version is probably better.

Currently, native apps - the apps that are specifically designed for platforms such as Windows, iOS or Android - have many advantages over web apps, because no matter how many JavaScript is piled onto an HTML document, there is no way it could ever match the quality and performance of a native app. Though building web apps is quicker, and distributing them is simpler, those advantages mean very little in the face of the advantages native apps offer.

 However, the web is a constantly evolving thing, and certain upcoming web technologies could give native apps a run for their money.