Getting Your Content Marketing Checklist Done Right

We’ve all heard the term “content marketing” at one point or another, B2B sales professionals swear by it, companies grow on it and we probably look at it every day. But what exactly is content marketing? Despite the popular catch phrase and the various principles floating around, this business savvy concept has remained somewhat vague to the general public and startup companies alike.

To break it down, content marketing is an advertising/ business method that concentrates on making any business content more exciting and attractive to its audience, it gives all the relevant details in a higher definition; more colour! Better deals! Bigger prospects! And a wider coverage, the point? To show why doing business with that specific company is in your best interest of course. 

However, as fun and creative as it may sound, creating a fluid content marketing approach is in fact a tried and tested science that takes a few tricks and more than a little ingenuity.

Simple Marketing Tips That We Can Learn From Celebrities

We all know the saying, “The stars are the limit.” Originally meant as an inspiration or motivation, it has changed and adapted - taking on a life of its own. Now, it conjures up visions of glitzy and glamorous lifestyles. Throughout the years, celebrities have been harnessing the power of their talent and notoriety to achieve larger fan bases, greater incomes, and vaster networks. They do this by combining smart business sense with popularity-based thinking.

Today, marketing has become a whole new ball game. Whether it’s a perfume advert, a new brand release, or celebrity endorsements, it has become apparent that the aim of the game is to get your name out there. When it all comes down to it, he stars have always done it best.

When looking at such an esteemed level of success and wealth, one cannot help but ask, “What could the rest of us gain by taking a page out of a celebrity’s marketing book?” 

Marketing Tips You Can Apply to your Next Campaign 

Numerous different factors go into a successful marketing campaign; each as important as the product or image you are trying to promote. Making sure you use the correct approach can mean the difference between success and failure, and in most cases you only get one attempt. There is no one more familiar with this concept than a celebrity. They make their bread and butter on go big or go home concepts. 

Here are a few reasons why:

Building a Tribe 

In the land of stardom, you’re only as good as your fan base. Because of this celebrities, spend years cultivating a strong following in a variety of different ways. Word of mouth is invaluable after all. There wouldn't be much point to marketing if you had no one to market to, now would there? 
Sharing one’s passion and spreading the vibe could be seen as the soul of what marketing stands for. They say there is strength in numbers and that could very well be one of the reasons why celebrities seem so powerful from afar, its difficult to feel small when the masses are chanting your name.  

Creating a client base (or following) is the most essential part of marketing, and there are numerous ways it can be achieved including drawing attention to yourself and the products you have on offer. Making your business look as attractive as possible and striking where people tend to look the most. AKA Social Media.

One great example of this is the big moving and shaking some celebrities achieve on public platforms. Instagram statistics have shown that Beyoncé is currently one of the top 5 most-followed people on the app; raking in between 5 and 10 million likes on most photos.

Beyoncé has managed to turn herself into an iconic beauty, revered not only for her incredible singing ability but her luscious long hair and breathtaking smile.This specific move also opened numerous doors to a beauty product line and a relatable femininity the public adores.  

As a means of getting your name and your face known, social media has become an incredible marketing tool and something that should be used to its greatest potential.

Speaking your Client’s Language 

Presenting themselves in a manner their clients and fans can relate to, celebrities and companies spend a lot of time not only promoting themselves but selling themselves in the universal language of prosperity. Making sure your message is received on the client’s level is fundamental to success. The best marketing campaigns are always kept simple and to the point, avoiding confusion and frustration. 

A great example of this Steve Jobs. Instead of blasting clients with an overwhelming amount of technical details, his leading pages are always to the point and bursting with benefits. At the end of the day the main thing your client wants to hear is how they can benefit from using your product or supporting your movement.  

Loving what you do

Passion is by far the most important ingredient in a successful marketing recipe, whether that means strutting your stuff on the red carpet or throwing your heart into your next business campaign. 

A great example of this is the famous Ripley’s Believe It or Not! The entire concept of this worldwide show was created by Robert Ripley’s pure passion for the extreme, unusual, and unique. Going back as far as 1930, the Ripley franchise began as a highly successful newspaper panel that took off with such a bang it was converted to radio and later the television show so many have come to love.

Due to the combination of excitement generated not only by the producers and team but the audience as well, no location was too far, no area to dangerous and no fact too obscure, the lifeblood pumped into this fantastic idea lead to an international following and a massive corporation now housing over 20,000 photographs, 30,000 artifacts and more than 100,000 cartoon panels. With 80-plus attractions. 

By applying this kind of passion to your marketing campaigns, your chances of a long-lasting success can quadruple, simply by making your kind of passion contagious.

Taking the Time to Listen

As much as the public adores sensationalism, there are times when they are better able to connect to the type of content they can relate to. An important point to remember is that the majority of your clients already know about your product because they use it daily. Simply relying on information output can lead to redundant results. Growth can be defined by learning. The best way to do that is by listening to your clients and working with that feedback. 

A great example of this is talk shows like Oprah, which creates a dynamic that brings the public into the show and makes them a physical part of it. Over the years, Oprah became famous for her giving nature and many lives have been changed because of it. 

Her approach became more than just another talk show, she started paying attention to what people needed. Launching home remodeling projects, charity movements and needed assistance when people asked, and as a result, instead of being just another television personality she turned into a daytime angel.   

Sometimes what you can give will greatly change what you end up getting back. 

No Concept is Exactly the Same 

One of the leading stresses in any industry is the level of competition you need to stand off against in order to succeed. An important point to remember is no matter how much or how little competition there is in your industry, every concept can be unique. Learning to make that work for you can dynamically change your end success. 

When it comes to the bottom line of business, the how will always trump the what. They say there is nothing new under the sun, and this is quite true in most cases. Yet even in a world where there are so many types of  deals, salesmen still manage to sell their goods. Why? Because they change the way they do it.  

A great example of this would be the Apprentice. The business/marketing industry is by far the most saturated of them all. Yet despite such staggering odds, these salesmen turned their concept into a televised competition and successfully grabbed the attention of the masses, it was a bold and unique idea and even though they are just another group of salesmen, their execution turned them into a revolution. At the end of the day, finding a way to stand out is the very point of marketing. 

The Point of Marketing and How to Get it Done Right 

When done right, marketing not only has the power to launch a business or increase your notoriety, it can also change the way the world sees you and what you stand for. There may be over 7 billion people living on this earth but a vast majority of them are dying to make their mark. 

When designing a marketing campaign, make sure you use the most effective methods. Your goal is to cut down to the core of the issue and customise your approach to not only establish your brand but give it a noteworthy identity. 

As the stars of Hollywood have shown, you might not win them all but the ones you do win can catapult you and your business into that coveted spotlight. 

celebrity marketing tips

The The Biggest Mistakes That Instagram Brands Are Making

According to statistics released in March 2019, Instagram has one billion users and a total of 500 million of these users make use of the social media platform every single day. To take advantage of this vast number of users, brands have begun to use Instagram as part of their digital marketing strategies. There are more than over 25 million business profiles on Instagram with more than two million business who advertise monthly. However, there are still fundamental errors that brands are making on Instagram which are preventing them from reaching their target audiences. 

Push Notifications - What Are They and Why Do They Matter?

In today’s world, ringing cell phones and notifications have become as fundamental as the iconic postman and tastefully stamped letters. In those few moments, when picking up a phone, most cannot help that little thrill of excitement in wanting to see what new and exciting news has come their way. But what exactly are push notifications, and why do so many of us get them on a regular basis?

Six Clever Business That Used Geo-Fencing Successfully

If you haven’t integrated geo-fencing into your business, there is a definite chance you are missing sales, engagement, and ultimately, a more loyal customer base. If you need a refresher on what geo-fencing is all about, here is the simplest way we can explain it.

Geo-fencing is a location-based service that businesses can use to pique the interest of their audience by sending relevant messages to their phones when they enter a predefined location or geographic area.

While a geo-fence provides the framework for reaching an audience within a boundary, it is important to remember that it does not contact the audience for you. The end-user must have location settings enabled so that a notification is pushed to reach the end-user in real-time.

How to Increase the Money Your Customers Spend via Your Mobile app

Mobile apps are big business. When we say big business, we mean SERIOUSLY big business. According to stats from BuildFire, between 2016 and 2017 there was a 35% increase in spending via mobile apps.

This means that if you don’t have a mobile app for your business, you need to get one. If you do have one, you need to maximise the amount of money your customers spend with you using your mobile app because, as can be seen by the numbers, people are keen to spend money using their smart device - be it a tablet or smartphone.

Building a Geo-Location App the 'Right' Way

The term ‘geo-location app’ refers to a type of app that shows someone your location. Alternatively, it shows where you are in relation to other landmarks. Examples would be:

  • Uber, which shows a driver where to come and fetch you as well as where to drop you off, and

  • Google Maps, which allows you the ability to see where you are and will help you navigate to where you want to go.

In order for this app to work, the user has to have their phone’s GPS enabled. These apps obviously don’t tell just anyone where they are - if they want to be found, they will enable the app to show your location.

Stripe or Braintree: What's a Better Payment Gateway for Your Location-Based App?

While there are multiple solutions for processing payments via mobile apps, Stripe and Braintree (owned by PayPal) stand out as the most efficient payment systems. We decided to compare these two tech-driven platforms so that our clients have an easier job choosing the best payment system for their app’s needs.

Braintree and Stripe both have SDKs for iOS, Android, and JavaScript as well as server-side SDKs. We examined their pricing plans, documentation, ease of set-up, and features and anti-fraud tools. So let’s start digging in.

Location-Based Grocery App Development: Give Customers What They Want

A lot of modern technological advances are driven by people’s ever-growing need to save time and money and organize their everyday routines efficiently. Taking care of day-to-day housework can be unpleasant and stressful for a lot of people; in particular, making a food shopping list and purchasing household supplies is a significant part of what needs to get done to keep a household functioning.

How Much Does It Cost to Create an On-Demand Delivery App?

On-demand delivery apps - the model which has been popularised by Uber - have become commonplace across many industries.

Many businesses are hopping on the bandwagon, secure in the knowledge that this is exactly what users are looking for. These apps are a fantastic way to get your company on the map and make sure that you’re (quite literally) in your customers’ back pockets. 

Is it worth it? How much does it cost? 
Let’s take a closer look.

Why Your Business Needs Whitepapers

Think white papers have faded into the grey? Think Again!

Called the “cornerstone report” in business industries, often highlighting benchmark moments in our industrial and financial evolution over the years, white papers have been around for the better part of the twentieth century and despite a few misconceptions they are in fact still in demand.

Why? Simple! There is just no better way to present well researched, in-depth information.

How to Build an Enterprise SaaS MVP

If you want to build a Software as a Service (SaaS) product for your enterprise customer, then you must first think of a way to streamline the process. Building complete enterprise products from start to finish can be ultra-demanding from both a security and functionality point of view, and will require you to first conduct a deep dive into the specific industry workflows.

So, to do this you need a Minimum Viable Product (MVP), to validate the value proposition of your product with a minimal development effort. With MVP a new product or service is developed with core functionalities, to test how the target audience would respond. Then, the actual product, with a full set of features, is developed after feedback is received from the early adopters.

How To Measure And Increase Your App Users’ Happiness

As a mobile app maker, if this question hasn’t crossed your mind from time to time, it really should:

Am I doing everything in my power to keep my customers engaged and happy, all while leaving them with a positive and memorable experience?

If you’re wondering why user happiness ranks above all other metrics, it's as simple as this - if your users are happy with your app, they will engage more, convert more and spend more. They will talk about your app to friends and family, forgive the occasional technical glitch and most importantly, these happy app users are going to be the ones who become loyal customers. Let's unpack some of the ways that you can ensure your app users are happy with your app.

Don't Be Bland With Your Lead Nurturing Strategy

Much like a good dining experience has an enticing appetizer, embracing entree, and attention-grabbing dessert, a company's lead attraction and nurturing processes should be cleverly organized into a three-part, customer-clinching powerhouse.

It's your responsibility to ensure that you're serving up the kind of content that keeps the buyer interested and engaged at every step. You've got to put in a little extra effort to make your audience feel wanted and valuable.

It might come as somewhat of a shock to know that at least half of your qualified leads are nowhere near ready to make a purchase when they first convert. Another little secret: they're not going to budge if you stick to outdated selling strategies. Frequent sales calls are out of the question. Your aim isn't to become a pest but rather a trusted source of valuable content.

This is your chance to serve up some piping hot ToFu, MoFu & BoFu content. If you're not sure what that is, stick around and you'll find out.

Web Applications and What They Mean For Your Business

Like flies stuck in a web, we are all a part of the Internet in one way or another. It has become the platform on which our world stands and strides. But as with all master machines the frame only holds it all together, it's the working parts inside that make the magic happen.

It is the same with the internet, on a daily basis millions of web applications are utilized like neurons in a brain firing to create what could be seen as cyber thought, and as thought leads to action, web applications can and do lead to productivity.  But what does this mean for the average person and by extension his or her business?

All over the world business are harnessing the internet to not only broaden their capabilities but also create new and exciting ways to pull in their much needed clientele, and this is accomplished by using web applications.   

Infographics Aren't Dead

They say a picture is worth a thousand words, and nowhere is that more true than in the world of marketing.

Many businesses create websites, hoping to attract more clients, but that is usually easier said than done. The internet is often referred to as the great equalizer, because no matter how good your product and service, on the web, you are competing with every other content creator for your audience’s attention. Over 211 million pieces of content being created every day and standing out from the digital noise is becoming ever more difficult.

Of these 211 million pieces of content created daily, more than two million of those are blogs posts, and according to some sources, the average time spent reading one of these articles is a mere 37 seconds. How much of a wordy blog post can people really absorb in 37 seconds?  

A Time & Place For All Things - Why Mobile Web Apps Can Be Better

Hybrid apps, web apps,native apps, mobile web apps and mobile-optimized websites, talk about a mouth full! In our modern and technological society online applications otherwise known as Apps are multiplying at an astounding rate, and it’s no wonder so many people are struggling to keep up or even make sense of what everything is.

Where once our greatest achievement was the internet and launching a website, now there is literally an app for almost anything from ordering food, delivering goods, checking the weather even step counting. Like walking into an exotic bazaar it’s easy to get lost in the sights and sounds and lose sight of quality over quantity.

So what is the correct time and place for an App? And more importantly how do our popular mobile apps rate against older giants like websites?

To clean up the mess that surrounds the various types of apps, you should make an effort to better understand the key differences between them.