SME’s: Get More Clients, Spend Less Money

We want to show you some fantastic ways to bring in more clients, without spending a ton of money. These ten key tips are essential to your success.

The more customers you attract, the higher your sales will become. I am always amazed by the number of small businesses that struggle or go bankrupt for one simple reason: Nobody knows they exist. If people knew about their products, they would be making sales - it’s often that simple.

Clients might not know about them for a number of reasons, but usually it’s because they’re struggling to advertise their product. Advertising in traditional ways is expensive, hard to track, and tricky to get right. Knowing how to get great results with the lowest overall spend is every company’s ideal scenario.

I’ve got ten “cheap or free” methods to help you get your name out there and begin making sales. Read through them and be objective - your business’ future success depends on it!

1. Discount Domination

Discounts are always extremely popular. We’re all familiar with flash, clearance, and seasonal sales - some businesses just don’t know how to make it work for them. There are a number of ways you can get clients to come to you using discounts:

  • Existing Platforms: There are “Daily Deal” type apps out there that will advertise your deal for one day to their entire user base for what is usually a small fee.

  • Online Sales: Online selling comes with less expensive overheads, allowing for lower prices and great deals. Offering “Online Only” deals also attracts people to your website.

  • In-store Sales: In contrast to the above, store stock can sometimes be shifted fast by offering in-store sales of certain items, or seasonally as part of your range change.

2. Use Your Tools

You know who your clients are, now go find them! There are some great tools that help you do exactly that. GoPinLeads is a great one. It’s a neat little Chrome Extension that scrapes data from Google Maps, LinkedIn, and other credible online sources, and delivers a comprehensive database to your email inbox within minutes.

It’ll show you the businesses you’re looking for, who works there, what their details are, and their address. Everything you need to know to get in touch with the right people and get your foot in the door!

I created it, but that’s not the only reason I love it. Since it’s launch, I’ve received incredible feedback from thankful salespeople the world over. The tool delivers highly detailed databases with the most current information. It saves so much time.

3. Let Them Win

The world is obsessed with winning. Offering the public the opportunity to win your product is an amazing way to generate hype. People love taking chances and are tantalized by the thought of winning. Doing it cleverly will make sure you get the most exposure:

  • Photo Contests: Ask people to post a photo of themselves with your product on social media and tag you. This way, they buy your product and get you into the public eye at the same time. The bigger the prize value, the better your chances.

  • Social Media: Offer additional contest entries for customers who follow each of your social channels and share your competition media. The buzz you can generate this way is unbelievable. “Going Viral” is the key, here!

  • Tiered Winning: Have a first, second, and runner-up prizes. It creates more potential for people to win, more product exposure, and a greater effort made by entrants.

Be sure that the prizes on offer are within your advertising budget. If you forget to plan for this, the competition could have a negative effect on your business.

4. Give It Away

Do you like it when you get things for free? Everyone does. It’s actually a pretty powerful way of drumming up clients! It makes people aware of your product, shows that it works, and highlights the value you offer. You have some options:

  • Free For Now: Limited-time offers are big winners in attracting clients. Offering your product free to the first 20 clients, offering a large discount for a week, or “Free Plus Shipping” deals are all proven to generate a buzz of interest.

  • Influencers: There are YouTube channels, Instagram accounts, and various other online channels all based around unboxing, experiencing, and rating products. If you’re going to give something away for free, choose one of the many popular influencers!

5. Get Online Already

You definitely need a website - even if it’s a simple one-pager. You need to make sure that it works, and looks good. Attracting people to your site is important to creating a brand identity that transcends the barrier between the real world and the internet. This is what you need to know about getting a website:

  • Free: You don’t have to pay for a basic website. There are a number of ways to build one - just Google “free website.”

  • Basics: You should add your business information to your website including a description, links to your social media accounts, contact details, and location.

  • Image: Your site is your own personal ad space. Use it to give people the impression you want them to get of your business and make them remember you.

6. Social Media Matters

You have to represent your brand on social media. The channels you choose will depend on the audience you’re trying to reach. Facebook is still the leading social network, and as such is a great place to start.

People kill a massive amount of time on social platforms, which means you need to make sure they’re seeing your company as much as possible.

Sharing and tagging on social media is a modern form of word-of-mouth marketing that you can save and read again later. It’s incredibly important to have your business represented with quality engaging content on social media.

7. Use The Lists

The internet is full of directory sites that have completely replaced The Yellow Pages. We all use them weekly to find information of stores, suppliers, and local businesses. The interesting fact is that many business owners don’t think about getting listed. It just doesn’t occur to them, despite using the service to find other companies.

Cast your net as wide as possible and get your business onto as many of these directories as possible. It doesn’t have to be a huge task. You could join one a day, or one a week. Either way, your business will be spread across the internet for all to see.

8. The Traditional Flyer

Flyers are still a thing for a reason: They work. Sure, they annoy some people, but others value a tangible reminder of your product. You can start simple with a black and white paper flyer, or go all out with gloss, fancy folds, and tons of colour.

It all depends on your budget and what you really want to achieve. It’s a marvellous way to reach whole apartment buildings, office blocks, schools, or colleges in one move. There are free tools that will almost design your flyers for you - you just have to print them and hand them out.

9. Advertise Online

Online advertising works well and can be tracked accurately. You’ll be able to figure out what works and why, and track trends in real time. Adwords by Google is still the online advertising industry leader, and enables great results for low investment.

Facebook also offers advertisement schemes that are trackable and scalable. As the largest social network in the world, it’s intelligent to run adverts on Facebook and monitor their performance.

Following the results and focusing your financial and time investment on channels that return results gives you the power to perfect your own marketing mix.

10. Get Them Talking

People trust their friends and family members more than anyone else. That’s the simple reason that Word of Mouth marketing is such a powerful force. It takes longer to show results - but is extremely reliable once it does. People are repelled by expensive adverts more and more. By contrast, when they’re happy about their experience with a product or service, they’re very likely to tell their family, work colleagues, and social groups.

Now you need to know how to get people talking about you! It’s pretty easy:

  • Sell Quality: Make sure your product is worth talking about. Great value and high quality are the key factors. People appreciate it when a product does what the manufacturer claims it can do. Make them happy, and they’ll tell other people.

  • Solve It: If you can make your client’s problems go away, they will love you forever. Making their lives simpler in a truly useful way is worth more than gold to most people. Figure out how you can improve lives, or simplify them at the very least.

  • Be Nice: Do you hate rude customer service? Do you get angry when you feel cheated or mistreated? If so, you’re totally normal - so does everyone else. The upshot of this is you have to be helpful, understanding, and flexible for your customers. They’ll appreciate it! Remember to thank them for supporting you.

  • Give Back: Having loyalty rewards is a good way to get people to keep coming back to you. Incentives show that you care about your clients and want them to be happy. It’s also a great conversation-starter both in store and when they’re out with their friends.

  • Get Involved: Volunteering for a good cause, sponsoring a local charity, or supporting the teams in your area are all great ways to get people talking about your company. Corporate Social Responsibility has become a buzzword, but is a concept that offers a huge potential for exposure and community upliftment.

Genius Ways of Finding & Selling to Locals Online

A growing number of people are searching for businesses online. Right now, 97% of the world use Google and other search engines to find business details, phone numbers, addresses, and more. Are you easily discoverable yet?

A wider section of the population use the internet to browse good before going to a store. You need people to be able to find your business if you want results. Whether you sell online or not, you need to have an online presence that attracts a local customer base, while celebrating your neighbourhood, town, or city.

Still, you need to know how to do make sure your local community are able to find your website or social media accounts. You really need to make a good impression if you want people to make the effort to come to you. Try some of these strategies:

1. Use Local News

Advertising on a popular local newspaper’s website can do wonders for the public perception of your company. Locals flock to these sites for various reasons, so it makes sense to be visible there. Adding a link to your site gives you traffic and eyes on your content. You’ll get better results from local newspaper ads than more regional publications because people usually prefer to shop local - it feels safer and support is quicker.

Keep it simple - don’t use a ton of wild flashing images or a ton of text. Think of your advert as a teaser that’s designed to lure your customers onto your site. Try to be more interesting that anything else on the page, and be worth the visit when they get to your content.

2. Use GoPinLeads

Using tools cleverly is a marvellous way to get the edge in your industry. Why wait for your clients to find you, when you can go out and find them? Using social media, company websites, and interns to build a database of possible clients takes forever, costs a lot, and rarely returns reliable results.

GoPinLeads is a tool that I created to solve this challenge once and for all. Finally, you can use a Chrome Plug-in to effortlessly and intelligently build databases for you. It uses machine learning and AI to figure out the most accurate data to return to you, and does it all in minutes.

3. Search Engine Submissions

Get your business discoverable by the most popular search engines. Everyone uses one, so make sure they can find you. Your website and keywords aren’t instantly discoverable - you have to ask to be added to these services.

Submitting a business profile gives your customers a chance of finding your website, and by extension, all of your details and content. It generates traffic and sets you up for success in other forms of online advertising.

4. “Locals Only” Deals

You can attract locals by offering deals that are designed just for them. There are many ways to get this done, from loyalty schemes and downloadable vouchers, to newsletter subscriber rewards and Facebook offers.

Supporting your local community is extremely important and makes all the difference in gaining the trust and loyalty of your local community. Making them feel valued and special will endear them to your brand.

5. Bouncing Is Bad

Do you know what a Bounce Rate is? If you’re elbows-deep in your company’s analytics you will be - but many still take a more passive approach. Your website’s Bounce Rate determines how quickly people leave your website.

Are you boring them? Is your site buggy? Ask some hard questions, or hire someone to evaluate you using a service like You need to solve the issues that are making your clients avoid you. Keeping them clicking around for longer increases your chances of making a sale.

6. Update Your Location

People and search engines need to know where you are. Make sure your website SEO is set up to make your content visible to your local community. If they can’t find your content easily, you can’t sell your products.

Use keywords that highlight your neighbourhood, your city, and wider surrounding areas. Feature these points in your content and your meta tags. Using these tools to your advantage is always going to be the best way to get your business recognised locally.

7. Timing is Important

Massive sale days like Black Friday and the festive build-up period are so successful because they play on our sense of urgency and scarcity. It really is as simple as that. It’s the fear of missing out, fear of disappointing our loved ones, and a need to avoid those outcomes at all costs.

Use limited-time deals to your advantage. Some retail businesses have experienced success with “First 20 Clients” type deals which reward the fastest clients to visit your outlet. Building up the hype around an event or a sale and making people care about it is a marketing gold mine.

4 Kickass Ways to Generate High Quality Sales Leads

What’s the most common reason behind the average business’ failure?
The answer is fairly simple: They just don’t have the leads they need to survive in an increasingly competitive market.

You could have the most amazing product in the world - a proper problem-solving powerhouse - and your business still wouldn’t survive without high quality leads.

Unsurprisingly, more leads generate more revenue; it’s a simple equation that you can’t ignore. The higher your revenue, the more confident you’ll be in your ability to give your competitors a run for their money. Of course, the quality of your leads is equally as important. You need to find the right leads to convert your ideas into profits.

We’ve rounded up some of the most effective lead generation methods to help you yield the best results:

  1. Start Up Your Business’ Blog & Get Guest Blogging Gigs

    There’s no denying that content is king; particularly on your blog. Your blog is the perfect place to showcase your digital identity. Hone in on your target audience and develop content that speaks directly to them. Make it your mission to solve their problems, address their issues, and entertain them with insights that fit their agenda. When people find a reason to keep coming back for your content, they’re almost guaranteed to sign up for your newsletter or give your product a try.

    In addition to developing top-notch content for your own site, you’ll want to consider setting aside some time to create equally fantastic content for authoritative sites in your niche. This is a prime opportunity to shift an audience from a high-traffic website to your own.

  2. Use Google Scraping Tools, Like GoPinLeads

    Why spend hours sifting through search engine results when there’s a tool that can generate thousands of leads within a few short seconds? GoPinLeads enables users to find venues, their employees, phone numbers, email addresses, and social media profiles; it’s the one stop solution for high quality, thorough sales leads. Simply enter your keyword and within no time you’ll receive Excel sheets filled with contact details from millions of websites including LinkedIn, Twitter, Facebook, corporate sites and databases around the globe.

    You can save yourself over 50 hours a week by using GoPinLeads with no need to assign lead generation tasks to team members whose skills are needed elsewhere. You’ll also never have to pay for leads lists again, saving yourself a valuable portion of your budget.

  3. Optimize Your Landing Page for Lead Generation & Add Exit-Intent Popups

    It’s incredibly important to create a landing page that boosts your lead generation efforts. You want to convert first-time visitors into a frequently returning audience.

    Not long ago, you’d worry about having to hire professional designers and developers to work on a landing page for you. Now, however, there are several fantastic landing page creation tools at your disposal. It’s as easy as choosing a mobile-friendly template, adjusting it to feature your branding and colours, and launching it. It couldn’t be simpler.

    More than 70% of your abandoning visitors will never return. There is something simple you to try and fix that. Add an exit-intent popup that collects email addresses. Use this pop-up feature to offer product or content upgrades, or throw in a free product license. You’ll be pleasantly surprised at the exponential increase in sign-ups.

  4. Use the Element of Scarcity to Your Advantage

    FOMO (the fear of missing out) can be used to your advantage. When something appears to be limited, you’re more likely to pique the interest of your target audience. You can implement limitations of time or quantity - simply add some sort of countdown timer or announcement on your landing page. Make sure to repeat the announcement across your social media platforms and in a short newsletter. It’s important to spread the word.

    Most often, people use the “scarcity tactic” during the holidays; offering discounts over a particular time period. You can, however, employ the same tactic to advertise a small number of items left in stock, or offer free shipping for a limited time. It’s all about making your offer sound attractive in a way that works for your particular audience.

    Customers tend to act more impulsively if there’s a threat of their desired product selling out before they have a chance to make their purchase.

In the end, it’s all about using a strategy that works best for your business. You’re looking for minimum investments, both in terms of time and money, and an opportunity to generate leads that stick.

10 reasons why you should (or should not) use ProductHunt's Ship

Launching a new product on Product Hunt's Ship?

Here are the top 10 reviews I received when I asked the question on a few Facebook groups.

Thought I'd share it with others who might find it helpful.

Thanks everyone who helped me with making a decision. FYI: I just signed up.

(Probably the most comprehensive answer came from Kaloyan Yankulov - no. 10)

  1. Galina Divakova If your product is relevant to community, it might be worth it. We collected 300 emails when using it.
  2. Nichole Elizabeth DeMeré using it for my book but haven't fully taken advantage of everything you can do on it, so I don't feel I have a lot of feedback to share yet. I do however feel like it's super useful for pre-launch initiatives, and pre-launch IMO is everything.
  3. Omer Molad Helped us build momentum when we launched our expert community, and really turbocharged our assessment library.
  4. Joshua Bradley I have used Ship - the tools are pretty solid along with some good messaging options, including importing your own lists. Perhaps the most valuable feature when paid for is being able to schedule your launch on PH
  5. Arthur Tkachenko it works if you have a community. also great idea to save time and don't set up another landing page.
  6. Saravana Kumar we are using Ship, the promoted upcoming page is quite useful. Even though the impact is not exactly like PH launch, it's there and we see few signups here and there. The other advantage I see is when someone subscribes you can see the number of followers for them in PH, this will help to build the relationship and when you are launching you can reach out to them.
  7. Annie Gherini We are using it right now at Affinity. So far it has been great. Helps you get everything ready for the upcoming launch. The team has been super helpful too.
  8. Alexey Chernikov Yes, used, and I would say yes, it's worth paying for as long as you're planning to work with your community closely. Pro plan offers you a very useful Survey tool to collect & validate data from your subscribers.
  9. Bruce Kraft Jr. Ship opens possibilities. But if you don't have an infrastructure in place to maximize on ship, you'll just get lost in the "upcoming" crowd
  10. Kaloyan Yankulov I see a lot of positive comments and reviews here, so here is the contrarian position about Ship. While we love ProductHunt, Ship wasn't really up to par with the usual spirit and standards of the platform.

Here are a few things that you should consider before paying:

  1. Getting listed in the Upcoming directory takes longer than you would expect. You can't be certain when exactly the guys will publish your listing, which makes marketing preparation and planning difficult. I appreciate the PH team is reviewing every product manually, but usually, when you pay a premium, you expect to be up and running quickly. (Only Pro and Super Pro Ship subscribers get listed on Upcoming)
  2. As Bruce mentioned, unless you have the marketing system in place, you'll just get lost. I.e., don't rely on Ship to get subscribers organically. I see most of the positive reviews are from Ship beta users. Maybe back then there was more organic exposure, but it seems now it's just another crowded channel and you should rely only on your own muscles to make it work.
  3. When you look at Ship from a purely technical point for $79/mo you get:

        - non-customizable basic landing page

        - basic email service provider

        - basic surveys and polls.

This set of features sounds reasonable at first, but when you draw the line, it's much cheaper to use a full-fledged landing page/site builder (like - $7/mo) + a robust email service provider (like ActiveCampaign - $29/mo) + GoogleForms/Typeform which are free. This is $36 in total for up to 1000 subscribers. For half the price of Ship, you get a solid stack of apps to do your pre-launch.

Even then you can still pre-launch on Product Hunt by regularly submitting a product with a "pre-launch" status.

Now where things got really ugly with Ship:

Since Ship wasn't working out for us, 15 days into our Pro subscription we requested a cancellation. To our surprise, our **monthly** Pro plan was canceled, and with that, we lost all pro features, access to our subscribers and our place on the upcoming page.

On the planet I live on, a monthly subscription means a 30-day subscription. Apparently, it's not so for PH — when we kindly asked to have our premium features back for the time we've been billed for PH rejected us.

This treatment doesn't reflect the community values PH least in my books.

I love PH and will continue pre-launching products via the regular submission, but I won't be using Ship in the near future.

The Internet Killed Off the Yellow Pages - YES!

From 1966 until fairly recently, the Yellow Pages were the Mordor of the advertising world. Desperate to attract more local customers, business owners would funnel their hard-won earnings into the directory, hoping against all odds that it would make a difference.

The Yellow Pages unashamedly swallowed up as much cash as possible, sending its Dark Army of hefty books to homes across the globe. At the time, business owners had no choice. Each year, they faced painful increases in rates, which swallowed up most of their advertising budget. Yet, to pass over an ad in the directory meant losing out on hundreds of potential customers.

In 2010, the Internet, leader of the Information Age, rallied its forces, and since then online searches have become the go-to for most consumers. Now, in 2018, the Internet has finally killed off the Yellow pages. The first of 104 final editions were rolled out in Brighton, UK, earlier this year.

Old School Lead Generation is Buried Alongside the Yellow Pages

When the Yellow Pages held the monopoly as the most comprehensive business directory, sales reps had their work cut out for them.  You could almost hear the global sigh as reps across the world settled down with bulky copies of local directories, painstakingly copying business details and transferring them one by one to Excel spreadsheets. It may not have been complicated but it certainly took longer than any person should spend on such a menial task.

The drawback to these listings, of course, was the fact that sales reps would only have access to direct business addresses, email addresses, and phone numbers. There was no way to access individual employee contact details by perusing the Yellow Pages. The only workaround was to contact the business to request the details of high-flyers and hope for a favourable response.

It’s no surprise that the modern sales rep is predisposed to use tools that make lead generation as quick and simple as possible.

Google Scraping Tools Like GoPinLeads are the Way of the Future

Unlike any other scraping tool on the market, GoPinLeads is a business extractor that uses machine learning and AI, enabling users to search for companies anywhere in the world. The tool scrapes millions of websites, social media platforms, corporate sites, and databases. Within seconds, the tool populates an extensive Excel spreadsheet, providing details including names, contact details, and social media profiles.

Using GoPinLeads can save users over 50 hours a week on scraping customer data. Without having to resort to outdated list building practices, professionals finally have the time they need to focus on their core business and to grow sales.

What to Do With Your Leads Once You Have Them

When reaching out to a prospect for the first time, the aim is to establish trust, provide value, gather key information, and, if necessary, schedule a follow-up meeting. A clever content marketing strategy is the best way to ensure that prospects are receptive to your message. Your outreach email needs to hit the proverbial nail on the head, or you’ll end up with a prospect that’s less inclined to enter into a conversation with you.

Prospecting emails are a touchy subject in the marketing world but they’re an absolute necessity. Instead of sending out a bulk, template-based message, consider taking the time to type up a tailored message that initiates a conversation based on something the prospect recently did. A quick online search will give you some useful tidbits.

Once you’ve initiated contact, send a follow-up mail that delivers real value rather than a pitch that falls flat. Share an interesting article, video, or infographic that benefits the reader in some way. Your main aim here is to make it all about them instead of punting your agenda.

The next step is to invite the prospect into a conversation by asking a question. Be as direct as possible. Make it easy for the prospect to reply and make it clear that replying is beneficial to them in some way. You’re here to solve a problem. Your services or products are a solution.

From here on out, it’s important to follow up. Make the effort to stay in touch and keep the conversation going. Take care of your prospects and your clients, and they’ll be motivated to remain loyal to you.

Without Local SEO, You’re Losing Money

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In an ideal world, every business owner would have a storefront on the busiest street, in the busiest neighbourhood, with the most foot traffic. In this idealistic universe, we’d all have physical stores, and marketing wouldn’t be a problem – you don’t need to work hard on advertising if you have a constant stream of paying customers.

Of course, we live in a world where the number of businesses in the virtual environment is growing at a steady pace. Can you apply the same “location principle” to the modern business world? The comforting answer here is, “Yes.” Being easy to find online is of the utmost importance. On the upside, it’s much easier to improve your business’ online visibility thank you think it is; and in doing so, draw in local customers by implementing local SEO.

What is Local SEO?

Due to the overall rise in Smartphone usage, and the improvement in connectivity while moving from one place to the next, local SEO has grown in leaps and bounds over the last few years. Focused on providing results that are relevant to searchers based on their current location, local SEO helps customers find what they want, when they need it, and in their imminent vicinity. For example, if you were to search for “best oven-fired pizza” right now, Google would show results of restaurants and takeout places that are closest to your current location.

5 Ways to Make the Most of Local SEO

In order to shift focus to a local level and promote your business among clients in your area, the following methods are a sure-fire way to get improved results:

1. Ask for Positive Reviews

It stands to reason that around 90% of customers are reassured when they see positive reviews. Potential clients want to see what your current and previous customers have written about your business. Consider it a spin on the old “word of mouth” adage.

Don’t be above asking for reviews. Take every opportunity to remind your satisfied clients how important their feedback really is. If you struggle to get people to post their commentary – let’s face it, in this day and age it’s not always easy to get anyone to make an effort for free – try offering them a discount or free sample in exchange for their opinions.

2. GoPinLeads & NAP

Your customers can’t find you if you give them the wrong address. That’s why you need to ensure that your name, address, and phone (NAP) details are correct on all your online platforms. While there are fantastic tools out there like GoPinLeads, which uses AI and machine learning to determine the correct details of businesses, the public will usually just Google you.

Businesses who wish to work with your company rely more on lists and databases to gather the information they need to make a decision, or to find the best contact point within your team. This is where GoPinLeads makes all the difference, ensuring accurate results and smoother communication. You’ll get the right person on the phone with ease.

3. Make Social Media a Habit

Social media networks are in close cahoots with local SEO. Local business pages on Facebook, G+, and LinkedIn are required to add accurate location details before they are activated. By increasing your presence on social media, you exponentially increase your chance of connecting with local customers. In many cases, local businesses opt out of owning a website because these channels are more than adequate at attracting clientele.

In addition to regularly posting about your products or services on social media, consider developing some local content. Talk about your local area, rave about upcoming events, and connect your business to the community.

4. Optimize Your Content

Optimized content is an essential part of your local SEO strategy. Be mindful of the keywords you choose to include in your website content and in your posts. The right search terms will help clients find your business faster. If your goal is to attract locals, then be sure to mention your city’s name.

The best way to draw your local public’s attention is to highlight your business as a top provider of a particular product or service in a specific area.

5. Get Your Business Categories in Order

Your online business listings, particularly on Google My Business, should feature accurate business categories. Be sure to describe what your business is rather than what it does. For example, if you run a photography business, your listing should read “Event Photographer” and not “Wedding Photos”.

Incorrect category association can cause your listing to drop a few spaces or disappear entirely.

Hop on the Bandwagon, It’s Free

As a local business owner, you no doubt know how tough it is to fight for positioning with search engines. Small business owners and start-ups with limited resources can find it particularly challenging to climb the ladder. Local search engine optimization is a completely budget-friendly way to start gaining visibility and generate local leads.

6 Steps to Building a Healthy Client Base



Your client base is the quintessence of your company. As a business owner, you no doubt know that building a healthy client base is the key to your success. Without a steady stream of new, paying customers it’s virtually impossible to grow your business. Fulfilling your company vision relies almost solely on attracting clientele and keeping them interested in paying for your product.

A simple, step-wise approach is the best way to ensure that you attract new clients.

1. Identify Your Ideal Client

Looking for customers is easier if you have absolute clarity on the type of consumers you aim to attract. It’s important to develop a clear picture in your head of the people you want to target. Take the time to consider their wants, needs, general personality traits, and then create an idea of how you can make their lives easier.

Making broad target market statements is an approach that should be dodged at all costs. Avoid assuming that you are selling to every woman, every teenager, or every student. It’s difficult to address a vast group of people – generalisations can rub them up the wrong way. Overstating your market will make it difficult to develop a viable, targeted strategy for attracting customers.

2. Locating Your Model Client

Once you’ve identified your target clients, it’s important to identify where they are likely to be found. Where you search for clients depends largely on the type of business you run.  Consider whether it will be easier to connect with them via media channels, online, social media, email, or whether you’re likely to connect with them at conferences and conventions in your industry. Based on where you’re likely to find these customers, you’ll need to create tailored messages for them.

Automated tools, like GoPinLeads, can help you quickly and easily find potential clients without spending hours wasting time on manual searches. By using GoPinLeads to generate client databases, you can escape the traditional minefields of buying lists which never work, or paying assistants to do the searching for you. Use these lists to contact potential clients in the most suitable manner, based on the customer identification process you’ve already completed.

3. Know Your Business and Position Yourself as an Authority

You need to have a thorough understanding of your industry along and a solid knowledge of your product in order to gain the attention of viable clients. If you truly know everything there is to know about your product, that confidence will shine through. Any people who might be interested in what your business has to offer will realise how well-informed you are and ask for your advice.

It’s generally a good idea to give potential clients a desire to try your services. If people think that trying your product will make their lives easier in some way, you’re one step closer to gaining loyal customers. Position yourself as someone who has an in-depth understanding of the problems your clients need to solve and create content that aims to solve those problems. Become a force to be reckoned with via webinars, podcasts, blog posts, and guest blogging gigs. Get out there and physically network with people.

Doing this will help you to attract a following which you can convert into paying customers, as long as you have a structured sales funnel setup to help you achieve your goals.

4. Give Direct Response Marketing a Try

Reach out to potential customers and encourage them to complete a specific action. Offer them value they can’t refuse in exchange for opting into your email. Alternatively, you can offer them tidbits of information and reward them with more if they request more information.

Create ads or develop messages that offer your ideal clients something free, thus getting them started in your sales funnel. Make your audience realise that your products or services can make their problems go away faster than any others.

5. Build Solid Business Partnerships

Synergy is an effective part of building a business from the ground up. Consider the benefits of partnering with businesses that offer complementary services. If you have a web design company, it could be beneficial to partner with a business that specialises in SEO optimisation. Similarly, if you run a research firm, it might be a good idea to team up with a business that offers tailored writing services.

Fostering real human relationships helps you create a solid client base. People will instinctively catch on to the fact that you’re all about nurturing relationships with other business owners, which makes you more likely to build strong relationships with your customers as well. Loyalty and trustworthiness go a long way, and you’ll find that word of mouth spreads quicker than any ad campaign.

6. Close the Loop

After spending all that time to bring in business, it’s important to make the effort to follow up. Contact people after you’ve sent them samples and ask for feedback. Send mails to people who have asked you for information and offer additional support should they need it. Connect with your fans and followers on social media and ask for their opinions on how you can improve your product.

If you forget to follow up, you are invariably wasting some fantastic leads and conversations. Just this simple step alone is a sure-fire way to get your client base to grow.

Growing in Leaps and Bounds

Today we hit a milestone; five digit ($) recurring revenue from our SaaS tool, GoPinLeads! Here's what we've learned:

  1. Launch:
    This is the most important part of your marketing campaign. 40% of your paying customers are hooked within the first 24 hours of launching your product.

  2. Availability:
    Make sure that as a company, all employees, even the ones who are not linked directly to the project are sharing information about the product. Be prepared to launch, but also be equipped to delay if you aren’t 100% ready.

  3. Tool Description:
    Get your SaaS platform’s descriptions smoothed out. If you cant describe your product in four or five words, then you have a problem. Make sure to rearrange your descriptions to get your message across.
    eg. When we first started out, we called our product a ‘growth hacking tool’ for local businesses. The moment we changed it to an ‘Extensive Google Map Scrapper’, we increased sales by 70%.

  4. Social Media Signups:
    Manual registration and signup is a very cumbersome task. Reduce the effort involved by allowing users to signup and login via Facebook, LinkedIn, and Google Accounts.

  5. Feedback, feedback, feedback:
    Get as many users to provide feedback as possible. As a founder, I have spent a lot of time getting users to try the product for free and give us feedback via Skype and conference calls.

  6. Freemium:
    Aim to get as many free users before the official launch. Release the product for free, initially, and make sure to encourage people to give their thoughts.

  7. Negative Feedback:
    Don’t be afraid of negative feedback or criticism. People care about what they are paying for, and therefore are keen to see your product improve. This is a good thing.  Don’t feel offended by negative feedback; rather see it as an opportunity for growth.

  8. Internal Testing:
    Make sure to try out your product internally with your team and extensively test your product before you launch it.
    eg. Before we launched our product, we did internal testing, which helped us reduce 70% of the bugs. If we had forgotten to do the stress testing, or we opted to forego testing instead of delaying the launch, we may have had a much bigger problem on our hands.

  9. Build in Phases:
    We didn’t launch all the functionalities at once. Instead, we have been building it in phases. It's a good idea to aim to launch a new version based on user feedback every week (or at least fortnightly).

  10. ProductHunt:
    Sites like ProductHunt are legitimate resources for getting traction from early adopters and paying customers. Make sure it’s part of your launch strategy.

Start Talking

It’s time to take the next step. You’ve worked your way to a certain degree of success in your career and you’re dreaming of bigger things. You find yourself comparing your knowledge and experience with the speakers at the events you attend and often think, "I could do that!"

You probably could. There’s a great way to find out and help a cause you care about at the same time! 

A movie of the same name starring a young Haley-Joel Osment resulted in a huge rise in the popularity of the term "Pay it Forward." Goodwill became popular, charities blossomed, and people gave a lot to the causes they care about. Some got involved and gave their time in teaching, mentoring, and coaching in their communities. 

While the popularity of "charitable" work rises and falls, there are those among us who believe that giving back to the community as a way of life is the only way to go. There are so many things you can do. 

Sure, you want to become a hugely successful business person, but you have to recognize your community. They are the supporting foundation to your every effort. The more you get involved, the more opportunities you will see to build your community. 

The fact is, your business will grow along with you, because the public perception of your organization will be favorable. I’m not suggesting that you do good things so that you will benefit. Sometimes you have to stop and say thank you to the community that raised you.

It’s a tricky path to start down, but there are some simple ways to start it off. I’ll use motivational speaking as an example. 

4 Steps To Become A Motivational Speaker

Start locally - Your community knows you. They’re far more likely to give you an opportunity to speak, get involved, and give back. Your community will be the basis of your success and will usually become your most fervent promoters.

Be relevant - Why should people listen to you? What do you have to say? What is your message? Ask yourself these questions early. Focus is vital! When you believe in yourself and your message, you’ll find that people are far more likely to pay attention.

Don’t charge - At first, you should work for free. You need to build up a reputation as a great speaker. You have to show off your abilities at any opportunity. You’ll also gain experience. The money will follow later as you work your way up to bigger events.

Be worth it - As you work more and grow as a speaker, so will your value. People want to connect with you and feel better about their lives as a result. Make your life about caring and connecting with the people around you.

You can succeed as a speaker by leveraging your public appeal and knowledge to become a subject matter expert. You’ll need to put in the work to become as well known as possible. The worst case scenario is that it turns out you don’t want to be a public speaker. Even then, you’ll have helped your community to grow. Why not give it a try?

Let me know if you want to schedule a call with me. Check out my site at and leave me a message.

Leave a comment below, and feel free to share this.



Stop Wasting Time [Part 3]

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I’ve given you six tips in this series so far. Who’s been trying them out?

It’s never too late to grow. Start today, be better tomorrow.

This is the third and final week of my series on creating time for yourself.

You can get more done. You have all the time you need. 

Check out the final tips below: (More detail in the article...)

1. Structure: You need to have a game plan. You’re burning a huge amount of time if you just "wing it" every day. Start with your targets and plan your month. Know how many sales you need every week and break it down into daily targets as well. Planning for success not only saves time in your day but helps you reach your goals more reliably. When you know how much you need to sell, you can plan your daily activities to reach those goals. Structure your work life around tasks that bring you success.

2. Automate: Use your tools. Life will be easier and you’ll have more time for core tasks. If you post to social media, use a tool to post for you at scheduled times (something like Buffer). If you spend endless hours building databases, automate the process (try GoPinLeads) and spend more time building your client relationships. There are some awesome tools out there that will simplify your day, save you time, and let you focus on the most important tasks.

3. Sleep: You need rest. You’re probably neglecting your sleep because you’re trying to do too much. When you feel like you have no choice but to stay up all night working, you are setting yourself up for failure. You may get a fair amount done, but you’re killing your productivity the next day. There really is no reason to pull all-nighters if you follow the steps I’ve shared with you. Regular sleep with no distractions is incredibly important.

Share this with a friend. They may be struggling with this too.

Leave a comment and tell me what you need tips on.



Stop Wasting Time [Part 2]

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Last week I covered three ways to start freeing up more time in your day. Who checked it out?

Have you tried out any of the tips yet?

You don’t have to spend another day catching up...

Worrying about deadlines you’ll never meet...

Shifting from task to task and never finishing anything...

Here are the next three golden tips in my series of making more time in your life. Check them out below:

4. Add a little pressure: Is there a task you just can’t get done? Maybe it’s really boring, maybe there’s too much going on for you to properly focus. A great way to get your engine firing is to turn it into a race against your laptop battery. Unplug it, and try to complete your work before the battery runs out. It sounds crazy, but really does help. Give it a go!

5. Quit typing: Communicating with your employees and partners can take ages. Even if you’re an awesome smartphone typist, there is a much quicker way to get your message across. Get rid of the chat tool you’re using and revert to WhatsApp. Using voice notes will drastically reduce the time it takes to get your message across.

6. Coach yourself: A ton of time gets wasted by sitting about feeling sorry for yourself. It’s no joke. If you’ve been getting down on yourself, your energy goes out of the window. You’re robbing yourself of your self worth, your time, and your motivation. Be your own life coach. By now you know that you need upliftment and care. The trick is to do that for yourself. You can’t rely on others to always be available to raise you up. Be good to yourself.

Next week, I’ll share my final tips on this topic.

Need specific tips? Leave a comment and tell me what you need tips on. ⇓


Stop Wasting Time [Part 1]

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You really do have all the time you need!

If you’re running out of daylight...
If you’re never at home...
If you’re burning out...

There is a better way!

Over the next 3 weeks, I’ll be telling you how I do it.

You’ll be amazed at how much time you can free up.

Here are 3 steps to start with. Give them a try and let me know how it goes! ⇓

1. Make lists! You’ll have a clear view of just how much there is to do. Even better - you can decide which are the most important and do those first. I like to use the built-in Gmail task list.

2. Get going! Stressed people procrastinate. Is this you? Do you spend more time fearing failure than actually trying to avoid it? Think about it... you have a list! Just start with the first one and keep going. #itsthatsimple

3. Create your environment! Does music help you focus? Play it! Do you prefer to take regular breaks? Reward yourself for real results. The better you do, the better the reward!

I’ll have more on this topic next week.

Leave a comment and tell me what you need tips on. ⇓



Work vs Life! Balance?

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There are two major differences of opinion on how our work should relate to our private lives.

⇒ Which camp do you belong to?

1. Work-Life Balance is Important

2. Work Now, Live Later

There are tons of startup entrepreneurs and professionals who have very different beliefs about this.

Where do you stand on this?

OPINION 1: Work-Life Balance

These people believe in working hard as possible, but for fewer hours.

This makes more time for family, sport, hobbies... whatever they care most about.

They say if you do this - really make time for your life outside of work - your life will improve.

⇒ The concept is closely tied to the "money doesn’t buy happiness" rationale, but there’s more to it than that.

At its core, it’s a principle that was born of the regrets of the hardline "Business First" generation. There have been hundreds of articles about missing school recitals, football matches, parties, anniversaries in the name of progress at work.

Putting work first has a time and place, and they believe downtime is just as important.

Are you a Work-Life Balance pro? ⇓ (Tell me how you do it in the comments...)

OPINION 2: Work Now, Live Later

These people are closer to the hardline previous generation.

They rationalise that their elders may have had zero personal time, but they got results.

Halfway through their careers, they could afford sports cars, a home, and maybe even travel.

⇒ If they were successful.


The other side of the coin exists, and it can get very ugly indeed.

The new school of thought is that the majority of cash loss and morale death happened because they stayed in the game too long.

The argument is that getting out when your career has peaked for a number of years is better than slowly killing yourself as you get older.

Are you one of these business people? Do you think working now and living later is for the best?

How do you make it work? (Tell me your approach in the comments!)

I want to hear from you.

It’s always interesting to find out how others manage their lives.

Leave a comment and tell me what you need tips on. ⇓



My Top 20 Hacking Tools

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I have found some of the best tools available. 


Here are some of the best in no particular order:

1 - Pay With A Tweet: Get paid by virality.

2 - Onalytica: Find influencers in your community.

3 - Name Ch_k: See if your social media accounts are available.

4 - Ruzzit: What's trending on Twitter.

5 - Telzio - Phone numbers with conference call, voip facilities and more. for 40+ countries

6 - Big Bad Ads: Directory of Facebook Ads - for inspiration.

7 - Shop Bot: Facebook messenger retargeting bot.

8 - Grow’s Microsoft Azure Tutorial: Microsoft Azure’s machine-learning-based content moderator - Automated workflow tool.

9 - Flow AI: Facebook chatbot maker.

10 - Clearbit: Company name to website domain name.

11 - Miml: Pretty email templates.

12 - Texted: Manage SMS replies to the whole group.

13 - OnRadar: Geolocation - within mobile app - customised offers.

14 - Qwilr: Replace your PDF proposals, quotes and presentations with interactive & mobile-friendly web pages that plug into your systems and are as easy to build and reuse as they are beautiful.

15 - Product Graveyard: Finding dead and alternative startups.

16 - Tone Analyzer: This service uses linguistic analysis to detect joy, fear, sadness, anger, analytical, confident and tentative tones found in text.

17 - Good Sales Emails: Copy competitor's sales emails.

18 - Good Email Copy: Emails from other companies.

19 - Subject Line: Ranks subject lines based on data.

20 - Dexi: Scrape any website.

MORE TOOLS: I updated my Udemy course for B2B sales leaders and founders:

What tools do you use? 


Tell me in the comments.

Add links for extra points!

What pain points are you experiencing?

Tell me all about them. I want to help.

Was this helpful to you? 


SHARE this post and FOLLOW me!


Value is King

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Kiley Doll, Goodman Lantern

It’s often easy for startups to lose sight of the basics. The many challenges startups face every day really blur the lines between priorities. It’s really easy to lose sight of what is most important.

You’ve heard of startups failing because they grew too fast, ran out of money, or failed to capture public interest. There are hundreds of articles out there that discuss these three common issues. The fact is that each of them can be traced back to poor sales strategies.

Startups often reach out for help with repairing their sales strategy. The best way to go about fixing the problem is to look closely at the way you’re talking to your clients. If you don’t talk to them in a way that grabs their attention, you’ll never get them to buy anything.

I have four methods that you can work through to turn your business around:

1. Hit the Ground Selling.

The best and brightest startup entrepreneurs often panic when they’re confronted with anything to do with sales. There are so many who lack confidence in their ability to sell, and it shows up in their work. The fact of the matter is that every single person is involved in selling every day. It doesn’t matter what your job title is, or what you spend the majority of your time on.

Every conversation you have involves selling in some form, whether it’s ideas, products, or services. Actual sales is no different. It’s a conversation that you hope will end in a sale. With this in mind, it’s important to remember that the best tactic to make people engage is to be truthful and authentic.

2. Create Actual Value.

When you realize that you’re always selling anyway, you need to give some serious thought to what it actually is that you’re selling. You need to realise the value that you and your product represent is far more important than the actual product itself.

Your clients aren’t going to buy from you unless your product offers the best value. That doesn’t just mean a low price point. You have to be better than your competitors in every way. They want to know what is in it for them. Are you saving them money, time, or simplifying their lives in another way? The most important part of this step is to make sure that the value your client sees in your product has to be greater than the price they paid for it.

3. Sell Really Well.

Innovation is fantastic. It’s an incredibly important part of every startup’s growth. The trouble is, it doesn’t always work. Most of the time it’s because the innovation you’re chasing doesn’t do anything to add value to your client’s experience. The trick is to listen to your customers, learn about their preferences, and give them what they want.

If you lose touch with your clients, you’ll be using all of your money and energy to supply them with things they don’t want or need. Innovate in line with your clients’ actual needs. They’ll know you’re paying attention and you’ll make money as a result. Think about your relationship with your customers like a friendship. Try every day to make a positive impact in their lives and they’ll thank you for it. It's a fantastic way to build loyalty.

4. Be Truly Useful.

Your startup’s success all depends on your sales performance. It’s a simple fact that carries a lot of importance. You’ll find it a lot easier to reach your goals if you break them down into a solid game plan. You need to track your sales and understand what your minimum sales need to be, what your optimal level would be, and how you intend to achieve these figures.

Ask yourself six basic questions, and you’ll find it a lot easier to figure your process out:

  1. Who are your clients?
  2. How are you finding them?
  3. How are you talking to them?
  4. Is your sales cycle too long?
  5. How many sales do you successfully close?
  6. How much does it cost you to reach each client?

You need to do yourself a favor and find the answers to each of these questions. Take some time to really work through these steps and you will see results. Bear in mind that it’s by no means a quick fix. You’ll need to regularly reevaluate your answers to these questions. It's easy to find time to make sure your goals are aligned with your strategy. It all begins with realizing that doing this will save you money and time in the long run.

Give it a try, and I know you’ll see the value of this process. Happy selling!

Growth Hacking Your Path to Success


Some people just don’t understand growth hacking. For those who have put in the hard work and time, it’s a fantastic way to grow a business. You build loyalty, which is the most important part of getting repeat clients. 

Like anything in life, there’s a way to get results, and a way to fail. Sure, growth hacking can go horribly wrong if you don’t know what you’re doing. The fact is, there are many ways you can start to make a major difference in your numbers.

I love sharing my insights. Over the years I have found that you must never lose sight of two things:

  • The reason you started your business in the first place.
  • The reason your brand deserves to exist.

These may sound too basic to be helpful, but they do help you keep your focus. Without focus, you cannot hope to be productive or successful. Time is a dangerous part of the puzzle. The more time goes on, the easier it becomes to lose sight of your goals. Daily tasks, stresses, meetings, and duties can all cloud up your vision, causing you do lose productivity.

More Than Actions

Growth hackers measure every aspect of their business, as often as possible. The goal is finding patterns in your results. If you try a tactic that doesn’t work, stop it and try something else. If it does work, find out why it worked so you can replicate that success. You want repeatable results. Anything less is just guesswork, which isn’t helpful to anybody. You’re not spending all this time, effort, and money to have a random approach to your business. 

There is another side of the growth hacking coin, which gets many startups in serious trouble. While measurements are vital, you have to realise that you’re measuring the behavior of individuals. Business owners sometimes lapse into viewing their customers as data points and numbers. They become little more than results. If this is happening in your business, stop it immediately. Your customers will notice and you will lose them. 

How To Ruin It

More than ever, people hate to experience boredom. Nobody will care about your message if it feels impersonal. One of the worst things you can do is to spam people with irrelevant messages in the hopes of gaining a few more clients. It often takes just one irrelevant message for people to start unsubscribing and blocking you. These days, everyone has a very low tolerance for things they don’t care about.

It’s often helpful to put yourself in your clients' shoes. Ask yourself how you’d react to the message you’re sending. Think about all the times you’ve unsubscribed or blocked a sender. Being boring, repetitive, and irrelevant will sink your startup. 

Test The Water

When you come up with a new idea, it’s best to test it first. Choose a section of your client base to try your new approach. The logic here is that if you fail horribly, you won’t be losing all your clients at once. Many startups have lost their entire following over one bad decision. They jumped in the deep end without really considering every outcome. 

The reason for that is simple. You and your team are human beings, and humans are fallible. There is no way you can predict every possible outcome of your decisions. There are many reasons your plans could fail. Small-scale testing can be even safer when you’re open with your clients about trying something new. Show them you care and losing them becomes far less likely.

When Hacks Attack

There are many growth hackers out there who seem to rely too heavily on their tools. When this happens, you end up with a ton of processes and hardly any fluidity. The sales process becomes impersonal and mechanical. How do you feel when you’re treated like a statistic? 

Alienate your audience, and you’ll lose them. Do you have an overcomplicated sign-up process? Are you asking for too much information up front? Do you have a long, complicated process for canceling a free trial? These are all red flags to potential customers and they will stop trusting you. 

Don’t Be Dull

Are there any brands you’ve used for years? You may not have decided to consciously, but most of us have a product or two we keep buying time and time again. These brands may have built a sense of loyalty with you, or perhaps they just haven’t given you a reason to go elsewhere. That’s the position you want to be in with your clients.

You want them to think about you at the right moment. You may have heard older generation business people referring to "staying top-of-mind". This basically means that your client’s go-to brand should be yours. When they’re in a position to purchase, they’ll pick up your product or choose your service because they’re familiar with you. They know what your brand represents and they want it in their lives.

A Time & A Place

Growth hacking is a very broad subject, with new tactics being dreamt up every day. The trick is to know what works for you and what doesn’t. There are lots of new and aspiring growth hackers who ask how to find what works. They’re unsure of where to start and usually, fear failure. Some people even run to growth hacking because someone told them it’s a passive way to generate a following. It isn’t.

In the real business world, there are no passive goldmines. If there were, we’d all be rich. The fact is that growth hacking can get you to pretty stable place in your business and help you to grow. Growth hackers are always trying new tactics and perfecting their results.

By all means, try other people’s tactics, but be prepared for the possibility that they may not work for you. Your business and your audience is unique. Try new things all the time, and be open about it with your clients. They’ll appreciate your transparency.

Care Or Lose

A growing number of businesses are realising that care is the most important part of their business. Customers have changed. It's not enough to just sell a product or service that matches their needs. They want to feel like they can trust you, and that you actually care about their quality of life. The best businesses genuinely do care. It’s difficult to fake goodwill, and your clients will notice. 

The more care you show, the greater the impression you’ll make on your customers. It’s all about making decisions that make them want to buy from you again and again. There are so many alternative options to your offering, so you need to be worth coming back to. You can generate this sense of worth by showing your clients that you truly care for them.

Often, growth hackers call this "communicating value." This sounds a little mechanical, but actually means that your clients should feel loved. It really is that simple in theory. Showing that love can be far trickier, which is why growth hackers constantly experiment with new ways of achieving this.


2018 - Top 250 Growth Hackers

Growth Hackers are the powerhouse of generating sales within an organisation. At Goodman Lantern, we understand that there are many unsung heroes who have lead the growth of many organisations. Meet some of these heroes, presenting our TOP 250 GROWTH HACKERS for 2018  (In no particular order 🤗)

- Powered by GoPinLeads🚀 - Find leads of local businesses and employees



Goodman Lantern Lauded as a Top Market Research Firm on Clutch Global Leaders List

London, UK, December 8, 2017

Early in December, Clutch released its official Global Leaders List. Featured companies are forerunners in the traditional marketing and creative agencies sphere. With over 7000 agencies listed on the website, and over 11 000 unbiased client reviews, leading the pack is considered a marked achievement.

Goodman Lantern is heralded as one of the top market research firms on the list.  Within only a few short years, the GL team has grown from a fledgling startup to a force to be reckoned with. Our strong market presence cements us as a firm favourite. In a constantly evolving digital marketplace, GL has adapted its approaches to provide flexible, scalable services to a wide range of clients spanning across several industries.

In addition to industry-leading market research services, GL assists lead generation teams and companies in the outsourcing industry by automating their social media management. Our custom developed software tool, helps to increase profit margins, efficiency, and accuracy.


Goodman Lantern’s Leadership Team

GL is led by a team of industry professionals including ex-McKinsey, KPMG, and Deloitte consultants. Each member of the leadership team brings a wealth of experience to the table. With backgrounds in various fields, GL’s leaders are pioneers in the tech industry.

Raj Anand:

Raj is an accomplished C-level leader with several years’ worth of international experience in leading MNCs, including Shell and the European Commission, SMEs, high-tech research labs for British universities, and digital start-ups. Raj co-founded three tech startups and successfully exited one.

He is the winner of several awards including BusinessWeek’s Europe’s Young Entrepreneur, 50 Most Influential People in Digital – Revolution Magazine, Courvoisier Future 500, and Sussex Entrepreneur of the Year.

Kiley Doll:

Kiley Doll has amassed more than 25 years of experience as a business development professional. She has consulted and worked with household brands like Amazon, EO, Long Realty Company and others in North America, Europe, and Africa.

Having made her mark in the real estate industry within the Berkshire Hathaway group, she consistently ranked among the top 10% high earning realtors in the company and built a portfolio totalling more than $11.5M. Kiley is also involved in number of charities across the US and Africa.

Sumner Makin:

Sumner, a director at Deloitte UK, has worked with various strategy consultancies across the world. As an advisor for leading multi-national C-level executives through all stages of engagements, he was awarded the prestigious MCA Strategy Consultant of the Year 2016. He has PhD, MSci, and MA degrees from the University of Cambridge.

Sumner has extensive strategy and analytics experience, including proposition design, advanced analytics and pure strategy, across numerous industries, particularly retail and financial service.

3 Keys to Succeed

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Raj Anand


Goodman Lantern

I’ve learned a lot from building up my own startup. I remember being pulled in every direction. The trick is to get your priorities in line, which isn’t always easy to achieve. There are three steps you can take to begin the process of reclaiming your time:

1. Pointless Meetings

You’ll find a growing number of meeting invitations sneaking into your inbox. Trust me, trying to attend them all is only going to burn you out. Losing momentum because you’re distracted isn’t healthy for your startup. You also need to make sure the meetings you do attend are productive. A clear agenda, an effective leader, and follow ups are good signs. Learn to value your own time and prioritize every day. 

2. Product Focus

Your whole business exists because of your products. Staying focused on your product every step of the way will ensure your priorities improve. Every decision should be based on the product and how it is experienced by the client. Every change must be checked and placed under strict quality control. Engage with your production process.

3. Failure Works

Embracing failure is becoming more common, and it’s fantastic. It’s incredibly important to balance ambition with humility, but never fear failing. You’ll learn a huge amount with every setback you face. The best way to deal with failure is to use what you’ve learned and quickly change your approach. Take note of the results and constantly adapt in line with your findings. It takes time to find your voice and you’ll get it wrong many times. It’s how you deal with it that counts.