White Papers

Access the latest white papers, research, surveys and more covering a wide range of topics like Market Research, Content Writing, Executive Decision Making, Event Planning and More.


TEN TIPS FOR USING CONTENT MARKETING IN RECRUITMENT

Ten invaluable tips to make content marketing work for your recruitment agency today

Ten invaluable tips to make content marketing work for your recruitment agency today

Until very recently, content marketing was thought of as a tool used solely for boosting sales and growth. However, the versatility of content marketing is rapidly making its mark within the recruitment world. Ten tips to make content marketing work for your agency today. 


WHY TOP LEVEL EXECUTIVES ATTEND CONFERENCES AND THEIR MINDSET

Survey on conferencing behaviours of Fortune 1000 executives

Survey on conferencing behaviours of Fortune 1000 executives

In an effort to learn more about the conferencing behaviours of Fortune 1000 executives, Goodman Lantern conducted a survey featuring 191 top-level panelists.

 

HOW AND WHY TOP-LEVEL EXECUTIVES HIRE MANAGEMENT CONSULTANTS

Survey on how and why top-level executives hire management consultants

Survey on how and why top-level executives hire management consultants

In an attempt to discover how and why top-level executives hire management consultants, Goodman Lantern conducted a survey of 200 executives in Fortune 1000 companies. 

 

BIG DATA FOR THE NEXT GENERATION OF EVENT COMPANIES

Big data for the next generation of event companies

Big data for the next generation of event companies

Event companies are facilitators, they create common grounds for brands and audiences, by thoughtfully connecting goals and means. Having a deep understanding of customer behaviour, group psychology, digital habits, brand interaction, communication, and awareness through unlocking the power of big data will ensure next generation event companies thrive on strategy. 

 

ADVANTAGES OF WRITING WHITE PAPERS FOR B2B COMPANIES

Advantages of white papers for B2B companies

Advantages of white papers for B2B companies

White Papers enable B2B organisations to develop trust, partnerships and educate customers, while placing them as though leaders in the market. The white paper discusses how secondary research to develop such content