GROW YOUR PAYING CUSTOMERS
We build custom email databases and connect with the client's audience on their behalf, in order to convert them into paying customers. This service is ideal for companies looking to increase their customer base, attendance for forthcoming events, and awareness.
Generating hot leads of customers who are interested in making a purchase.
A database of 500-1,000 contacts including their names, email addresses, and social media profiles.
Regular report of number of emails sent, opened, and URLs clicked.
Custom landing page, content, and banner to include within the email.
1. DATABASE AND SETUP
BRIEF: The customer reaches out to our sales team via our website, and receives a phone call or an opportunity to email their brief.
OVERVIEW: The client receives a confirmation email, detailing a summary of the project requirements.
SIGN UP: Once the client confirms that everything is in order, we send a sign-up link.
PLATFORM ACCESS: On signing up, the client receives access to the Goodman Lantern platform – and their own personalised section of the project management tool.
DEDICATED PM: The client receives a dedicated Project Manager.
DEVELOPMENT: Expert team members are assigned to the project and the relevant databases are developed.
2. CONTENT CREATION
EMAIL: Based on the project, a custom message and design are developed with the aim of directing the customer to take a necessary step, often referred to as a CTA (Call To Action).
LANDING PAGE: Within the email, a banner and link are added for users to gather more information. This is referred to as the landing page. As part of the process, we create a custom page to increase conversions.
3. SEND, (FIELD), REPORT
WE PROVIDE CUSTOM REPORTS AND ACCESS TO OPENED AND CLICKED EMAILS.
The biggest challenge for most busy customers is to promptly respond to emails, build a relationship, and then convert them into customers. We do this by answering emails and connecting our customers with relevant leads.