Market Research

Goodman Lantern was founded by ex-McKinsey, KPMG, and Deloitte consultants with the shared vision of providing cutting edge research to decision makers, via access to a distributed team and cutting edge research and data. We make the delivery of market research reliable, rapid, and cost-effective.

Our business uses EU-based project managers, a global network of experienced analysts, and proprietary technology platform to ensure that high-quality delivery can be achieved quickly and at low cost to our clients.



Primary & Secondary Research


We conduct primary and secondary research, customised to your brief and requirements, using a custom-built platform that allows you to speak with your project manager directly at any time, and gives you a real-time view of our research, progress made, and billable hours.

Including: Market sizing and trend analysis


Competitor intelligence


We define, gather and analyse intelligence about products, customers, competitors, and any aspect of the environment needed to support decision makers within an organisation.

Including: Price benchmarking, products/services offered, market positioning and points of differentiation


Prospect/buyer lists


Using custom tools and dedicated teams we provide highly targeted worldwide Business (B2B) lists to decision makers, which can be utilised as part of their growth strategy or gaining intelligence. 

Including: Contact details for decision makers and prioritisation factors


Supplier short and long lists


Our team of experts works with the client to prepare a custom list of organisations and individuals based on various criteria for procurement and growth. 

Including: Key procurement filters such as price, company revenue and reputation scores


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