GENERATE LEADS VIA CONTENT

We create tailored content that transforms data into something more tangible, shareable, and useful for your audience. E.g. White Papers, Articles, Blogs, Market Analysis, eBooks, and more.

We had trouble finding the right talent to produce content for us. Then we discovered Goodman Lantern. They understand our requirements and deliver quality content that met our expectations.
The communication is excellent and receive responses within a day. If at any point in time if we have to escalate I email the project manager and they get back to me within 24 hours, very impressive.

DELIVERABLES

Fully customised, researched, and formatted content. 

 
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Packaged in the form of white papers, articles, blogs, market analysis, eBooks, and more.

 
Real time

Content can be co-edited with the client and is available in real-time


THE PROCESS 

Setup Structure

Setup Structure

Content Search

Content Search

Content Editing

Content Editing


1. SETUP

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BRIEF: The customer reaches out to our sales team via our website, and receives a phone call or an opportunity to email their brief. 

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OVERVIEW: The client receives a confirmation email, detailing a summary of the project requirements.

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SIGN UP: Once the client confirms that everything is in order, we send a sign-up link.

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PLATFORM ACCESS: On signing up, the client receives access to the Goodman Lantern platform – and their own personalised section of the project management tool.

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DEDICATED PM: The client receives a dedicated Project Manager.

STRUCTURE DEVELOPMENT: Expert team members are assigned to the project and the relevant structure of the content is developed in partnership with the customer. 

 

2. CONTENT RESEARCH

RESEARCH: Based on the project, content is researched through our databases, online searches, journals, reports, and content provided by the client.

DATA DUMP: This is an internal process during which we insert our research with sources within the structure we have created. 

 

Time Spent

3. CONTENT EDITING AND FORMAT

 

ADDING CONTINUITY, PROOFREADING AND PLAGIARISM CHECKS. 

Once the research is inserted in the document, the content team formats the grammar and develops a logical flow. The content is also checked for plagiarism, should it be used for marketing purposes or to be submitted to a client.