We help companies with the process of developing new digital tools, either within an organisation or independently. These tools can be anything from a new system to an application or a ground-breaking new concept to present to prospective customers or teams.

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We specialise in tools powered by Artificial Intelligence and Machine Learning

We help with the entire developmental process; from ideation right through to conception, validation, and getting you ready to take it to the next stage.




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Web Development

Our experienced developers create web applications that are accessible by anyone, anywhere, and from any device. All users need is a reliable Internet connection.

Our team specialises in developing engaging, secure web applications with cross-browser compatibility, and a fully responsive design. 

User experience is now as important for tablets and smartphones as it is for PC. We make sure that your web app is 100% user friendly.

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Consultancy and Analysis

We take a thorough approach to evaluating your existing processes, creating a solid foundation for the improvement and automation of your business' systems.

Our experts analyse your existing applications, creating detailed road map and time frame within which to create a more streamlined system.

Our team takes care to implement an innovative, simple solution that is guaranteed to meet your objectives. 

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System Integration

We provide customised software that not only brings your systems together, but improves the overall productivity and performance of your staff.

We save you time and money by developing systems that communicate directly, without the added trouble of human intervention. 

Our simple, standardised systems further improve your company's operations by reducing orientation and training times.




We start off with market research to find a set of Killer Features based on competitor analysis, user-related trends, growth opportunities, investor reports, and more. This research looks at features including: 

  • User interface (UI)
  • User experience (UX)
  • Customer adoption
  • Demand and supply and other customer centric trends.

These features allow our customers to plan the development of a key piece of innovation which ensures that the app or tool gains popularity and acquires customers.

e.g. Our team conducted similar research for Trivago (part of Expedia), where in-depth competitor research was required to understand what causes the need for some applications to be adapted dynamically.




This stage of the process is split into two parts: developing wireframes, and establishing technical specifications.

Develop wireframes
Wireframes are sets of images which display the functional elements of an application, typically used for planning an app's structure and functionality. These are based on interactive discussions with the founders, as well as the research we have conducted.

Develop Technical Specifications
In order to progress to the next phase, we will need to develop a marketing requirement document and a brief set of technical specifications which will enable developers to implement the project. This will allow you to estimate the cost of the project and to understand how long development will take. The document can also be used to get developers, designers, and other interested parties on board.




We help you find development partners who can build your Minimal Viable Product. Goodman Lantern is completely independent of the developers; our aim is to help you find the finest professionals to deliver your work.

Validation doesn’t simply refer to building but rather to the constant process of refining and Continuous Incremental Improvement. We make sense of this process by helping our clients to Learn, Build, and Measure.




Once the concept has been validated, we help you find partners, investors, and customers via the process of database building, content creation, and social media. We not only create a database of potential partners but we also contact them to discover who could become a part of the team, provide feedback, and be the first set of customers.

Quality feedback is paramount to developing a successful application. These partners also play the crucial role of testers and advisors in the project's next phase. This is generally done via GL.Automate.