How to Build an Enterprise SaaS MVP

If you want to build a Software as a Service (SaaS) product for your enterprise customer, then you must first think of a way to streamline the process. Building complete enterprise products from start to finish can be ultra-demanding from both a security and functionality point of view, and will require you to first conduct a deep dive into the specific industry workflows.


So, to do this you need a Minimum Viable Product (MVP), to validate the value proposition of your product with a minimal development effort. With MVP a new product or service is developed with core functionalities, to test how the target audience would respond. Then, the actual product, with a full set of features, is developed after feedback is received from the early adopters.


How To Measure And Increase Your App Users’ Happiness

As a mobile app maker, if this question hasn’t crossed your mind from time to time, it really should:

Am I doing everything in my power to keep my customers engaged and happy, all while leaving them with a positive and memorable experience?

If you’re wondering why user happiness ranks above all other metrics, it's as simple as this - if your users are happy with your app, they will engage more, convert more and spend more. They will talk about your app to friends and family, forgive the occasional technical glitch and most importantly, these happy app users are going to be the ones who become loyal customers. Let's unpack some of the ways that you can ensure your app users are happy with your app.


Don't Be Bland With Your Lead Nurturing Strategy

Much like a good dining experience has an enticing appetizer, embracing entree, and attention-grabbing dessert, a company's lead attraction and nurturing processes should be cleverly organized into a three-part, customer-clinching powerhouse.

It's your responsibility to ensure that you're serving up the kind of content that keeps the buyer interested and engaged at every step. You've got to put in a little extra effort to make your audience feel wanted and valuable.

It might come as somewhat of a shock to know that at least half of your qualified leads are nowhere near ready to make a purchase when they first convert. Another little secret: they're not going to budge if you stick to outdated selling strategies. Frequent sales calls are out of the question. Your aim isn't to become a pest but rather a trusted source of valuable content.

This is your chance to serve up some piping hot ToFu, MoFu & BoFu content. If you're not sure what that is, stick around and you'll find out.

Web Applications and What They Mean For Your Business

Like flies stuck in a web, we are all a part of the Internet in one way or another. It has become the platform on which our world stands and strides. But as with all master machines the frame only holds it all together, it's the working parts inside that make the magic happen.


It is the same with the internet, on a daily basis millions of web applications are utilized like neurons in a brain firing to create what could be seen as cyber thought, and as thought leads to action, web applications can and do lead to productivity.  But what does this mean for the average person and by extension his or her business?


All over the world business are harnessing the internet to not only broaden their capabilities but also create new and exciting ways to pull in their much needed clientele, and this is accomplished by using web applications.   


Infographics Aren't Dead

They say a picture is worth a thousand words, and nowhere is that more true than in the world of marketing.

Many businesses create websites, hoping to attract more clients, but that is usually easier said than done. The internet is often referred to as the great equalizer, because no matter how good your product and service, on the web, you are competing with every other content creator for your audience’s attention. Over 211 million pieces of content being created every day and standing out from the digital noise is becoming ever more difficult.

Of these 211 million pieces of content created daily, more than two million of those are blogs posts, and according to some sources, the average time spent reading one of these articles is a mere 37 seconds. How much of a wordy blog post can people really absorb in 37 seconds?  

A Time & Place For All Things - Why Mobile Web Apps Can Be Better

Hybrid apps, web apps,native apps, mobile web apps and mobile-optimized websites, talk about a mouth full! In our modern and technological society online applications otherwise known as Apps are multiplying at an astounding rate, and it’s no wonder so many people are struggling to keep up or even make sense of what everything is.

Where once our greatest achievement was the internet and launching a website, now there is literally an app for almost anything from ordering food, delivering goods, checking the weather even step counting. Like walking into an exotic bazaar it’s easy to get lost in the sights and sounds and lose sight of quality over quantity.

So what is the correct time and place for an App? And more importantly how do our popular mobile apps rate against older giants like websites?

To clean up the mess that surrounds the various types of apps, you should make an effort to better understand the key differences between them.

Bad Grammar = Bad Business

You’re a marketer, a salesperson, not a writer.

Writing just isn’t your cuppa, you do it because you have to.

You need to get your point across, you want people to realise that you’re the real deal. They KNOW you’re not a professional language buff, so the occasional mistake won’t matter.

Right? Wrong.

At all times, in business, you need to maintain a certain level of professionalism.

Your emails, social media posts, and blogs need to be both informative and accurate.

All of your outgoing messages should show that you deserve to be taken seriously.; and you can’t do that when your content is poorly written.

Web Scraping Services: What's So Great About 'Em?

Somewhat of a clean up and gathering crew, web scraping is a term used for gathering information off of websites on the Internet. These services are geared towards clients with specific goals in mind, namely information extraction, gathering statistics, or comparing facts.

Like harvesting the honey from a honeycomb, these services are becoming more and more attractive to businesses around the world, especially those in major admin roles.

So when there’s tons of data on your forum, who you gonna call? Web Scrapers! (Perhaps not the most elegant way to insert the Ghost Busters theme song, but we do try…)

Outsourcing Mobile App Development: Dos and Don'ts

Planning is essential in all walks of life - and mobile applications are no different. Despite their small appearance and properties, they are still form of programming that need to be designed, launched, and maintained in a proper manner to ensure success.

With over 2.1 million apps currently available your best bet would be ensuring its done right and is not just another app on the block.

Some important aspects to consider when working with an app developer include:

Earn Your Audience's Attention: Revamp Your Lead Generation Strategy

Gone are the days where you could buy your audience's attention. It's a whole new ball game; attention needs to be earned. Your target market won't show an interest unless you're absolutely worthy of their time. It's time to make an effort and create compelling content. You're not going to be able to slide under the radar with mediocre texts from the nearest content mill - and that's definitely a good thing.

The aim here is to use high-quality content to convert visitors into leads. Sure, it's easier said than done, but let's face it, nothing worthwhile ever falls into your lap without a little effort.

Watch This Space– What’s Hot and Happening in Web App Development

Sometimes mistaken for an extension of standard software engineering techniques, web app development has become so much more than that. Centered around the early 1990’s It was first started as a means for people around the world to be able to communicate from any computer to any server and vise versa while using a worldwide system of computer networks aka- the internet. This break through lead to massive computing domains like Gmail, yahoo, Facebook and more.

As things stand today, we’ve come a long way since the days of client–server models, where the processing load for the application was shared between code on the server and code installed on each client locally.

How to Make a Successful New App With a Used Idea

App creation has taken the world by storm and all but changed the very fabric of how we see the world around us.

For the last eleven years the world has gone from enjoying the simple pleasures of the infamous Snake app on Nokia phones, to using an app for practically anything you can think of; from checking the weather and news events all the way to monitoring bodily functions, shopping, and socializing.

In fact, app creation has become so prolific that startups can understandably feel daunted and pressured when wanting to make their own mark in this vast industry.

Why Your Business Needs A Custom-Built Web App

Custom web application development aims at bringing about the attributes such as cross-platform and cross-browser compatibility, usability and scalability to your business application. Each of the application modules is so designed as to conform to a framework of high performance, security, audit and usability. Not only this, in custom application every module also takes care of the level of personalization that is needed for the application, achieving which requires an in-depth understanding of the business and its specific goals and needs.

Getting To Know Progressive Web Apps (And Why They're The Coolest)

Have you ever seen an “Add to Home Screen” banner, while browsing a website? When you click the button, the “application” installs itself in the background. When you open this application that now sits in your app drawer, you can browse the same experience you were doing on your browser, but now right in your mobile phone.

What you have now is a mobile app that was downloaded from a web application. All this, without even have to see the face of an app store.

Getting the app was so easy! But that’s not even the best part. When you open this app, you will be able to browse the content even when you do not have internet. You have offline access to the app! How cool is that?

You Need a Content Strategy that Works

At least 90% of B2B buyers have stated that online content has an effect on their purchasing behaviour. The fact of the matter is this: if you're not on the content marketing bandwagon, you're rapidly falling behind.

A few years ago, content marketing involved nothing more than churning out bulk collections of mediocre text. It didn't really matter what you were saying, as long as you were actively posting something, your business was in the clear. With the growth of the Internet, however, that particular landscape has changed. Now, more than ever, the competition is intense. In order to take your business to the next level, you have to create content that is educational, insightful, and engaging.

In short, you need a goal. And in order to achieve that goal, you need a content strategy that works.

eBooks: Why You Need Them as Part of Your Content Marketing Efforts

By creating and distributing valuable, relevant, and consistent content, marketers aim to attract and acquire a clearly defined audience. The major goal is to convert this traffic into profitable customer action.

Of course, the keyword here is “valuable”. It’s what distinguishes content marketing from other forms of advertising. Instead of simply pitching products or services, it becomes necessary to provide truly reliable, relevant, and useful content to potential and current customers, helping them solve their problems or answer their own questions.

Social Lead Targeting: It Works If You Work It

ust around half a decade ago, a few pioneering salespeople stumbled upon a fantastic discovery: social networks are a veritable goldmine for leads. At the time, it was a novel idea and the mining process was pretty much hard labour. Tactics were a little on the crude side but still quite effective.

It's hardly surprising that these clumsy social lead diggings have evolved into something more elegant and refined. Prospective clients can now be found, connected with, and nurtured using a plethora of social networks and some fairly solid relationship building tools.

Now, this form of lead targeting has become so popular that almost every salesperson worth their salt has hopped on the bandwagon - and it's easy to see why. There's no longer a need for expensive, resource-intensive tools to get the job done. With a minimal monthly investment (sometimes no investment at all) a Nimble account, and a Hootsuite or Buffer account, you can become a social lead targeting guru.

Your Customers Need Value, Or They'll Leave

You’ve heard of startups failing because they grew too fast, ran out of money, or failed to capture public interest. There are hundreds of articles out there that discuss these three common issues. The fact is that each of them can be traced back to poor sales strategies.

Startups often reach out for help with repairing their sales strategy. The best way to go about fixing the problem is to look closely at the way you’re talking to your clients. If you don’t talk to them in a way that grabs their attention, you’ll never get them to buy anything.