As a mobile app maker, if this question hasn’t crossed your mind from time to time, it really should:
Am I doing everything in my power to keep my customers engaged and happy, all while leaving them with a positive and memorable experience?
If you’re wondering why user happiness ranks above all other metrics, it's as simple as this - if your users are happy with your app, they will engage more, convert more and spend more. They will talk about your app to friends and family, forgive the occasional technical glitch and most importantly, these happy app users are going to be the ones who become loyal customers. Let's unpack some of the ways that you can ensure your app users are happy with your app.