social media

AI has the potential to make our lives so much easier

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Raj Anand, Goodman Lantern

AI has the potential to make our lives so much easier. Social media is a great testing ground for new AI tech, and it can save a whole lot of time and money. You’ve got to have a strategy that uses different platforms. You also have to be active and engaging across them all. AI has the potential to reduce your workload. You can get more done in a day by automating your most common tasks. 

1. Social Media Automation

It’s become pretty normal to spend a huge amount of cash on boosting social media engagement. The more content gets pumped into the platform, the harder it is for you to get your content noticed. It’s far more cost-effective to use AI to automate the process. It’s gaining popularity as the tech gets more advanced.

Automating the process of posting content is a huge benefit in itself. More advanced tools search for the best content and send it to your subscribers. You boost engagement without lifting a finger.

2. Analysing and Selecting Content

Content creation forms a large part of any marketing budget. Your social engagement hinges on strong content. You need to hold your client’s attention. 

If you have great content, people will want to read it. They’ll also share it, allowing more people to see your business. The better your content is, the better your engagement on social media will be. You’ve got to be relevant and deliver content that people love. It needs to translate well across the population, or be some form of in-joke for a select industry. Your strategy depends on your target market.

There are some fantastic AI tools that find trending topics, posts, and images. They analyse which types of content work well and deliver those results to you. It’s a marvellous way to take the guesswork out of your content development process. 

3. Collecting Client Information

There’s too much data available out there. There are over 2.7 billion terrabytes (2.7 zettabytes) of data online. AI systems can do sorting work much faster than humans can. It’s more possible than ever to sift through a huge amount of information for the most relevant details. 

You can learn every detail of a business’ inner workings from research alone. The amount of information available is so vast that much of it gets overlooked. Using AI to do the hard work for you is much cheaper than paying, training, and maintaining an intern. 

It’s possible to filter the results to deliver specific information. The GL team and I have developed one such tool. We’re proud of it. It’s called GoPinLeads (http://gopinleads.com). Tools like ours reduce your workload and deliver leads with up-to-date information. Every salesperson has fought with expensive, obsolete data. Details in companies change more often than you think, and AI can deal with that. Automation is the future, and it will save you a ton of time.

Understanding Social Attendees

While the event industry might be constantly growing and evolving, one thing is certain: social media is here to stay. Event profs are working in an age where social attendees are the major target. Understanding the psychology behind this phenomenon enables people to plan better events. Social media has an effect on the way events are planned, marketed, and hosted. It has such a huge impact on the event as a whole that it simply cannot be overlooked. Traditional marketing may not be dead but it certainly has taken the backseat.

Learning to Embrace Social

The complexities in our social lives are what make our existence so exciting. Social media provides access into the thoughts, experiences, and insights of other people in a way that is entirely new. Before the Digital Age we had to rely on information provided - edited information. Now we have access to information in its raw unedited form. It makes a huge difference.

Event profs now have access important tidbits regarding social attendees regarding the two "big C's" in human nature: competition and cooperation. Social media enables people to connect and observe from afar. It's a remarkable tool.

Who They Know and Who They Want to Know

When attending an event, one of the first things people do is check their network to see if they know any other attendees. Cleverly designed event apps enable people to connect with their peers in a safe online environment. Hosting live pre-event discussions is one of the best ways to get people talking.

On the other hand, people also want to know who they can meet or get to know better at an upcoming event. For attendees with this particular networking goal, social media provides the perfect medium for breaking the ice. Live Q&A sessions are a great tool and should be used as much as possible.

 

 

Ever-Changing Event Social Media Strategies

Social media is constantly in motion. It’s an ever-growing, ever-evolving communicative medium that has a mind of its own. Due to its sometimes unpredictable nature, event organisers should be aware of the fact that their social media strategies require regular adjustments, deeper insights, and frequent research. Over the last few months, even social media kingpins like Twitter and Facebook have announced a new array of features and changes in algorithms that will affect the way these platforms are used by individuals and businesses alike.

Eliminate the “Anti-Social” Aspect of Social Media

Due to the enormity of social media as a whole, it can feel a little impersonal when interacting with brands online. Many social media users have reported feeling as though they’re dealing with a big machine, rather than actual human beings.

“There is increased interest from our membership regarding interacting via Facebook and Twitter, so we definitely want to build on that momentum. I’m still working on goals and execution, but I would like to use social media to create more buzz around our events, not only with members but prospective members and attendees,” says Adrienne Bryan, database manager for the Association of Florida Colleges.

One of the best strategies is to find volunteers to collaborate with creatively on social media. Something that has turned out to be quite popular is the ‘Instagram takeover’ during which the company in question surrenders their event page to the volunteer for the entirety of the event. It adds some unexpected spice to the brand - you would be surprised at the difference a change in tone and pace can make.

Step Outside of Your Comfort Zone

One of the most important things to consider when working on your social media strategy, is realising that this is no place to establish a comfort zone. In terms of social media, you always need to be on your toes.

Don’t stick to the same old platforms you’ve gotten used to over the years. Keep yourself open to the possibility of using new tools and applications as and when they become available to you. New social media platforms pop up all the time, and each one creates its own community as it grows. In order to become a successful social media strategist, you need to get in on the ground floor of every new opportunity when it comes along.

 

What is Social Market Research

It seems fairly obvious that there should be many variations of market research, each one as important as the other. Social market research, in particular, is becoming increasingly more significant as millennials make their way up the economic food chain. Social media platforms (particularly Facebook, LinkedIn, and Twitter) are becoming the smartest way to obtain valuable information for businesses wanting to launch new products or services. Social market research focuses on the behaviour of a particular target market. In order to accurately complete this type of analysis, one would need to gather information relating to the opinions, needs, attitudes and motivations of a group of people. This data can then be used to pinpoint which target market would benefit the most from a particular company’s products or services. Due to the inherent “openness” in the behaviour of most millennials, it is relatively easy to collect the information needed to complete the social market research process.

For a business to succeed in the Information Age, it is necessary to fully understand the target market. Customers are always looking to support businesses that are conveying a message or aiming for a socially conscious goal. Connecting with potential customers on social media platforms is probably the smartest move any business can make; inspiring communication whilst collecting valuable behavioural data.

Funding in Second Half of 2014

As the year comes to an end Goodman Lantern summarised venture and angel funding in various sectors reported by VentureBeat. The clear winner is E-commerce based on it's growth in Asia:

  • Wearables: $10m
  • Web hosting: $15m
  • Internet of Things (IoT): $17.8m
  • eHealth: $21.4m
  • Rentals / Travel: $21.8m
  • Games: $30m
  • Social Media: $40m
  • Betting / Fantasy Sports: $43.7m
  • Recruitment: $44m
  • Digital Subscription:  $115.7m
  • Platforms: $123.1m
  • Streaming: $150.5m
  • Video / Music / Streaming: $173.8m
  • Ecommerce: $300m

December

  • Video / Music / Streaming: Musx overhauls its streaming music app, raises $500K December 10, 2014 3:00 AM | Tom Cheredar
  • Video / Music / Streaming: SoundCloud reportedly raising another $150M to join the $1B valuation club
  • Rentals / Travel: VaycayHero grabs $2.8M to take the pain out of vacation rentals
  • Digital Subscriptions: Next Issue raises $50M to become a Netflix for digital magazines

November

  • Ecommerce: Rocket Internet’s Amazon clone Lazada secures $250M Digital Subscriptions: Pluto TV takes $13M for its free linear TV streaming serviceYoubetme
  • Betting / Fantasy Sports: Youbetme grabs $2.7M to help you keep track of all your bets
  • Ecommerce: Ecommerce juggernaut Bigcommerce nabs $50M
  • eHealth: Florida-based Modernizing Medicine has raised $15 million of a $20 million round to support the development and marketing of its cloud-based, specialty-specific electronic health records (EHR) platform.

October

  • Digital Subscription: Roku raises $25 million amid growing competition from Amazon and Google
  • Digital Subscription: Cratejoy grabs $4M to give anyone their own monthly subscription service
  • Wearables: Atlas raises $1.1M to power its Motion Genome Project, a motion database for wearables

 

September

  • Wearables: Pristine grabs $5.4M to cure the doctor shortage and save lives with Google Glass
  • Digital Subscription: Application delivery platform startup PowWow has raised a new $2.5 million round of funding today to help businesses work from mobile devices.
  • Video / Music / Streaming: Video startup JW Player has raised a fresh $20 million round of funding to grow beyond its status as one of the most used non-YouTube video players.
  • Social Media: Snowball Finance (Xueqiu in Chinese), the Chinese finance-focused social media site, announced that the company has raised $40 million in Series C funding led by Renren Inc. and joined by existing investor MorningSide Ventures. The company raised a Series A funding of US$10 million last year, and $3.2 million in 2011.
  • Video / Music / Streaming: Feed.fm picks up $1.2M to inject music into your marketing campaignMoney

 

August

  • Video / Music / Streaming: Streaming music service 8tracks has secured $1.28 million in new funding, according to an SEC Form D filed today.
  • Wearables: Ybrain just raised $3.5 million to further development of its Alzheimer’s treating healthcare wearable.
  • Web Hosting: Wikia, a web hosting company of community-based websites for fans of movies, bands, games, and other subjects, has brought on $15 million in fresh funding.
  • Platform: Glassbeam just raised $2 million to expand its SCALAR machine data analytics platform.
  • Platform: Lumiata raises $5M to further its optimized medical-care analytics
  • Betting / Fantasy Sports: DraftKings grabs $41M for its cash-rewards fantasy football league
  • Platform: Product-management platform Wizeline raises $6.7M
  • Platforms: Financial planning company, FeeX, just raised $6.5 million to help more consumers save money on hidden investment fees.
  • Recruitment: Resumator grabs $15M because investors can't get enough recruiting software
  • Recruitment: Popular recruiting software, The Resumator, landed $15 million to expand internally and externally.
  • Rentals / Travel: Airport car-rental service RelayRides just received $10 million in funding to push expansion and fuel app development.
  • eHealth: Acupera pulls in $4M to help health providers better understand their patients. Acupera’s system mines data from electronic health records, medical claims, and lab results to help doctors and nurses better care for their patients.
  • IoT: The Internet of Things heats up with CyberLightning landing $4.2 million funding for global expansion.
  • Platform: Investment management platform Axial has raised a new $11 million round of funding, the startup announced today.
  • Platforms: Online meal delivery service Foodpanda has raised a fresh $60 million round of funding, the company announced today.
  • Platforms: Quettra gets $2.9M in new funding to give advertisers more customer dataFunding daily cat

 

July

  • Video / Music / Streaming: Today, FameBit has announced that it has completed a $1.4 million seed round of funding, which will help it scale its team and give more YouTubers the opportunity to make money off their creativity.
  • eHealth: Healthy-living photo community PumpUp raises $2.4M in seed funding July 24, 2014 11:07 AM | Brenda Barron PumpUp, a fitness social network for primarily women, just raised $2.4 million in seed funding with General Catalyst Partners leading the round.
  • Platform: Movius raises $13M to give BYOD users multiple phone lines, split billing on one device. The company plans to use the money to take its two core products global.
  • Games: Mobile game maker, Social Point, just received $30 million in funding in a round led by Highland Capital Partners Europe.
  • Digital Subscription: Online graphic design tool, Canva, raised $3.6 million more in funding and announced plans for third-party integration. Digital Subscription:  Speaktoit raises $2.6M to build an army of 'personal assistants'. The company develops what an “intelligent companion,” which acts like Apple’s Siri but operates across devices and comes with a face. Platform: Vision Critical raises $16M in additional funding. Vision Critical receives $16 million more in funding to expand its customer intelligence platform.
  • IOT: Smart climate control maker tado° secures $13.6 million to fuel global expansion.
  • Recruitment: Jobandtalent recruitment platform raises $14 million more in funding.
  • Rentals / Travel: Montreal-based bus-ticket booking company Busbud has pulled in $9 million in a Series A round of funding, it announced today.
  • Digital Subscription: Cloud Engines, the company behind Pogoplug, raised another $2 million in funding for its cloud storage service.