research

15 free online tools for marketing and sales professionals

Our 15 top recommendations for anyone within sales and marketing to improve their productivity and improve customer acquisition. 

 

1. aytm.com   Conduct Primary Surveys with a panel of 25m people
 2. profound.com  Purchase research by chapters from 200 research publishers
 3. companycheck.co.uk   Check who is the director and address of a UK company
 4. spyfu.com     Find competitor's SEO / PPC strategy
 5. semrush.com   Keyword analysis of competitors website using Google Adwords
 6. www.domaintools.com  See who owns the website
 7. BuiltWith.com     What technical tools the website is built using
 8. rapportive.com    Verify emails right into your gmail
 9. voilanorbert.com    Find anyone’s email addresses
 10. freeconferencecall.com   Free global conference call facility
 11. answeramerica.com   Inexpensive phone answering service
 12. ninjaoutreach.com    Find influencers in your industry
 13. onalytica.com     Find influencers for the article you have written
 14. numbeo.com     Compare eco-social conditions between 2 cities
 15. copyscape.com    Review where is the content copied from

Overseas Market Introduction Service

OMIS Report

What Does OMIS Entail?

The Overseas Market Introduction Service (OMIS) provides support for businesses pursuing export activities overseas. The information provided often includes competitor analysis, market reviews, bespoke events, and assistance with adjusting to local business etiquette and culture. Essentially, OMIS gives businesses an instant link to invaluable insights and set them on the right track. This service is tailored to each individual businessperson and assistance depending on the needs of the client. 

OMIS activities and support can include market information, advice and practical support, such as:

  • Understanding how to do business in the market

  • Having the confidence to explore or expand in a new market

  • Market analysis and feasibility studies

  • Identifying business opportunities and prospects

  • Understanding the competition

  • Identification, assessment and contacting of potential distributors, partners and contacts

  • Promoting business and products through events such as receptions and product launches

  • Meeting arrangements with business contacts

  • Deciding on the best market entry strategy

  • Understanding local regulations and standards

  • Overcoming barriers to entry or expansion

  • Raising profile and credibility in the market

Why is an OMIS Report Helpful?

Any business aiming to expand in the overseas market may face barriers in accessing the right international contacts or partners. Additionally, it can be equally challenging to find the best ways to operate in a specific overseas market and to successful market entry strategy in an entirely new sphere (both economically and culturally). Businesses seeking to increase profits by employing an effective overseas promotion may find OMIS to be particularly helpful.

There is no doubt about it: internationalisation is a difficult task. Differences in time zones, languages, and cultures are inescapable obstacles that must be faced. OMIS provides a wealth of practical support, advice and key market information, supporting business owners through each stage of their international expansion.

Each expansion starts with the process of market research. However, international research can be particularly challenging without contacts ‘on the ground’. The socio-economic environment is often quite specific, something not many business owners are used to or even aware of. Even when the necessary research information is in another language, OMIS teams can prove invaluable in finding the information needed. Unsurprisingly, these reports can open doors that would otherwise remain closed.

When it comes to actually visiting an international market in person, OMIS can be handy too. Booking meetings for a market visit and sending marketing material abroad can be time-consuming and frustrating. Using OMIS’ market specialists removes considerable stress and hassle both during the organisation of your visit and once you’ve actually landed in the country.

Thus, OMIS puts you in touch directly with overseas markets. It is beneficial for business, as it helps with the following:

  • Access the right international contacts or partners

  • Provide insight of the overseas market

  • Find the best way to do business in a market

  • Achieve a successful market entry strategy

  • Increase profits by using effective overseas promotion

What are the Characteristics of a Good OMIS Report?

It’s likely that the closer a business is to entering a chosen market, the more practical the services will need to be. Key tips here are the followings:

  • Mix and match OMIS services to select those that best meet your needs and requirements

  • Use OMIS for ‘value added’ services (i.e. activities that you are unable to easily do yourself)

For market research, one needs to choose between depth and breadth depending the current level of understanding. It is necessary to dive deeper into the market if there is  already an understanding of the broad brush strokes.

To obtain a comprehensive OMIS report businesses need to:

  • Provide a fully comprehensive brief of their request

  • Specify their objectives

  • Maintain personal involvement throughout the OMIS process

  • Set up milestones and due dates

  • Ensure that they obtain sight of draft/initial research so that they can be involved in final revisions/tweaks

  • Once the research has been completed, business owners need to make sure that they sign off on the brief and they you’re happy it has been met

  • Prior to sign off, businesses should ensure that they obtain any final amendments that they feel are needed.

A typical content of OMIS market report includes:

  • Identification of market size, market potential and key trends within a marketplace

  • Provision of localised industry and sector advice

  • Analysis of possible routes to market

  • In-country competitor analysis

  • Assessment of the potential level of demand for your products or services

  • Identification of opportunities and prospects.

 

If you are looking for an Overseas Marketing Report get started today with a Free Trial

Why White Papers Matter

Contrary to popular belief, white papers are not losing their punch. In fact, they are still one of the most valuable tools available to anyone wishing to market their business. White papers give your business proposal the extra “clout” needed to push it over the edge. Filled to the brim with facts, figures, case studies, reports, and analyses, a white paper is an invaluable marketing instrument. White papers are thought of as some of the oldest marketing workhorses out there. “Old”, in this case, most certainly does not mean “outdated”. Perhaps the best aspect of a white paper is the fact that its major purpose is to educate rather than sell. In an age where sceptical millennials are in charge of many (if not most) important business decisions, hard selling is no longer the best option. Consumers are looking for more than a mere sales pitch; they want to learn, absorb information, or understand a particular message.

White papers should always have a firm foothold in ground-breaking ideas and thought-provoking innovations. The issues addressed should be clear, concise, and relevant to their time. All research should be substantive, in-depth, and lead to a conclusion that makes sense to the target market. In every section of content, the white paper should drive your point home, using as many relevant resources as possible.

Market Analysis: Step One in Compiling your Business Plan

Conducting a market analysis should be the first step in compiling a business plan. Whether you are starting up a new business or whether you are attempting to spice up your existing company, your market analysis should be refreshed once a year. Quite obviously, markets change. That is the nature of human existence. Wants and needs are ever-growing, constantly changing, and (with the evolution of technology) becoming more and more complex. In doing your market analysis, what you should be looking at is your potential market rather than your existing client base. You already have your current clients in your back pocket. You know what keeps them happy. What you need is access to a wider client base. You need to find a way to not only dip your toes into this pool of untapped customers, but to swim with the big fish and rise to the top of the food chain.

Consider your favourite restaurant. Its client base includes not only regular patrons, but pretty much anyone within easy travelling distance. If the establishment is a specialty restaurant, their targeted customers will include anyone with an interest in that specific cuisine. Essentially, that is how market analysis works. You need to find a way to cast a wider net to bring in the customers you do not yet have instead of being complacent about the ones who do make use of your services on a regular basis. Success depends on your ability to adapt and survive in a world that is getting bigger by the day.

The Importance of Compiling a Potential Supplier List

Any project manager worth their salt will tell you that compiling a potential supplier list involves more than scanning through price lists and picking the cheapest option. Especially in the case of new businesses, potential supplier lists are of the utmost importance as they lay the foundation for quality assurance. As a business owner you need to be absolutely sure that the suppliers you choose are able to comply with your demand and, by extension, the demand of your customers. Your products need to be delivered on time and at the right price in order to keep your reputation in good standing. You need to be sure that your potential suppliers are able to keep up. Identifying potential suppliers can be done in a variety of different ways. Word of mouth through employees and clients, international seminars, and market analysis reports are probably the most popular ways to source the necessary information. Once a large list of suppliers has been identified it becomes necessary to separate the wheat from the chaff, so to speak.

Compile your potential supplier list based on the following criteria:

  • Storage facilities
  • Specific delivery methods
  • Quality standards
  • Return policies
  • Terms and conditions of payments
  • Order quantities
  • Testimonials/references

Advantages of Writing White Papers for B2B companies

For those who missed out yesterday Goodman Lantern launched a research paper on Advantages of Writing White Papers for B2B companies. White papers have repeatedly proven to move prospects through the sales funnel and benefit businesses especially for sales within a business to business environment. According to Ric Mccarthy at GM Digital "For us White Papers have proven to be a very effective form of business communication".