When doing cold outreach and getting people to sign up to your application, we know simple outreach doesn't work.
Here are some tips on using scarcity to gain users and more than triple your sign ups.
GoPinLeads, our most innovative lead generation tool is growing in leaps and bounds! Check out our roadmap to see our current and future progress.
When doing cold outreach and getting people to sign up to your application, we know simple outreach doesn't work.
Here are some tips on using scarcity to gain users and more than triple your sign ups.
We have released a handy web-app which is available on any modern device including mobiles, tablets, and desktop PCs. With the new version of our tool, no installations are required. Users can instantly generate leads with almost zero effort from their side.
Here are the top 10 reviews I received when I asked the question on a few Facebook groups.
Thought I'd share it with others who might find it helpful.
Thanks everyone who helped me with making a decision. FYI: I just signed up.
(Probably the most comprehensive answer came from Kaloyan Yankulov - no. 10)
- non-customizable basic landing page
- basic email service provider
- basic surveys and polls.
This set of features sounds reasonable at first, but when you draw the line, it's much cheaper to use a full-fledged landing page/site builder (like Simvoly.com - $7/mo) + a robust email service provider (like ActiveCampaign - $29/mo) + GoogleForms/Typeform which are free. This is $36 in total for up to 1000 subscribers. For half the price of Ship, you get a solid stack of apps to do your pre-launch.
Even then you can still pre-launch on Product Hunt by regularly submitting a product with a "pre-launch" status.
Since Ship wasn't working out for us, 15 days into our Pro subscription we requested a cancellation. To our surprise, our **monthly** Pro plan was canceled, and with that, we lost all pro features, access to our subscribers and our place on the upcoming page.
On the planet I live on, a monthly subscription means a 30-day subscription. Apparently, it's not so for PH — when we kindly asked to have our premium features back for the time we've been billed for PH rejected us.
This treatment doesn't reflect the community values PH shares..at least in my books.
I love PH and will continue pre-launching products via the regular submission, but I won't be using Ship in the near future.
I have found some of the best tools available.
Here are some of the best in no particular order:
1 - Pay With A Tweet: Get paid by virality.
2 - Onalytica: Find influencers in your community.
3 - Name Ch_k: See if your social media accounts are available.
4 - Ruzzit: What's trending on Twitter.
5 - Telzio - Phone numbers with conference call, voip facilities and more. for 40+ countries
6 - Big Bad Ads: Directory of Facebook Ads - for inspiration.
7 - Shop Bot: Facebook messenger retargeting bot.
8 - Grow’s Microsoft Azure Tutorial: Microsoft Azure’s machine-learning-based content moderator - Automated workflow tool.
9 - Flow AI: Facebook chatbot maker.
10 - Clearbit: Company name to website domain name.
11 - Miml: Pretty email templates.
12 - Texted: Manage SMS replies to the whole group.
13 - OnRadar: Geolocation - within mobile app - customised offers.
14 - Qwilr: Replace your PDF proposals, quotes and presentations with interactive & mobile-friendly web pages that plug into your systems and are as easy to build and reuse as they are beautiful.
15 - Product Graveyard: Finding dead and alternative startups.
16 - Tone Analyzer: This service uses linguistic analysis to detect joy, fear, sadness, anger, analytical, confident and tentative tones found in text.
17 - Good Sales Emails: Copy competitor's sales emails.
18 - Good Email Copy: Emails from other companies.
19 - Subject Line: Ranks subject lines based on data.
20 - Dexi: Scrape any website.
MORE TOOLS: I updated my Udemy course for B2B sales leaders and founders: https://buff.ly/2lTzEkW
What tools do you use?
Tell me in the comments.
Add links for extra points!
What pain points are you experiencing?
Tell me all about them. I want to help.
Was this helpful to you?
SHARE this post and FOLLOW me!
RAJ ANAND, GOODMAN LANTERN
Some people just don’t understand growth hacking. For those who have put in the hard work and time, it’s a fantastic way to grow a business. You build loyalty, which is the most important part of getting repeat clients.
Like anything in life, there’s a way to get results, and a way to fail. Sure, growth hacking can go horribly wrong if you don’t know what you’re doing. The fact is, there are many ways you can start to make a major difference in your numbers.
I love sharing my insights. Over the years I have found that you must never lose sight of two things:
These may sound too basic to be helpful, but they do help you keep your focus. Without focus, you cannot hope to be productive or successful. Time is a dangerous part of the puzzle. The more time goes on, the easier it becomes to lose sight of your goals. Daily tasks, stresses, meetings, and duties can all cloud up your vision, causing you do lose productivity.
Growth hackers measure every aspect of their business, as often as possible. The goal is finding patterns in your results. If you try a tactic that doesn’t work, stop it and try something else. If it does work, find out why it worked so you can replicate that success. You want repeatable results. Anything less is just guesswork, which isn’t helpful to anybody. You’re not spending all this time, effort, and money to have a random approach to your business.
There is another side of the growth hacking coin, which gets many startups in serious trouble. While measurements are vital, you have to realise that you’re measuring the behavior of individuals. Business owners sometimes lapse into viewing their customers as data points and numbers. They become little more than results. If this is happening in your business, stop it immediately. Your customers will notice and you will lose them.
More than ever, people hate to experience boredom. Nobody will care about your message if it feels impersonal. One of the worst things you can do is to spam people with irrelevant messages in the hopes of gaining a few more clients. It often takes just one irrelevant message for people to start unsubscribing and blocking you. These days, everyone has a very low tolerance for things they don’t care about.
It’s often helpful to put yourself in your clients' shoes. Ask yourself how you’d react to the message you’re sending. Think about all the times you’ve unsubscribed or blocked a sender. Being boring, repetitive, and irrelevant will sink your startup.
When you come up with a new idea, it’s best to test it first. Choose a section of your client base to try your new approach. The logic here is that if you fail horribly, you won’t be losing all your clients at once. Many startups have lost their entire following over one bad decision. They jumped in the deep end without really considering every outcome.
The reason for that is simple. You and your team are human beings, and humans are fallible. There is no way you can predict every possible outcome of your decisions. There are many reasons your plans could fail. Small-scale testing can be even safer when you’re open with your clients about trying something new. Show them you care and losing them becomes far less likely.
There are many growth hackers out there who seem to rely too heavily on their tools. When this happens, you end up with a ton of processes and hardly any fluidity. The sales process becomes impersonal and mechanical. How do you feel when you’re treated like a statistic?
Alienate your audience, and you’ll lose them. Do you have an overcomplicated sign-up process? Are you asking for too much information up front? Do you have a long, complicated process for canceling a free trial? These are all red flags to potential customers and they will stop trusting you.
Are there any brands you’ve used for years? You may not have decided to consciously, but most of us have a product or two we keep buying time and time again. These brands may have built a sense of loyalty with you, or perhaps they just haven’t given you a reason to go elsewhere. That’s the position you want to be in with your clients.
You want them to think about you at the right moment. You may have heard older generation business people referring to "staying top-of-mind". This basically means that your client’s go-to brand should be yours. When they’re in a position to purchase, they’ll pick up your product or choose your service because they’re familiar with you. They know what your brand represents and they want it in their lives.
Growth hacking is a very broad subject, with new tactics being dreamt up every day. The trick is to know what works for you and what doesn’t. There are lots of new and aspiring growth hackers who ask how to find what works. They’re unsure of where to start and usually, fear failure. Some people even run to growth hacking because someone told them it’s a passive way to generate a following. It isn’t.
In the real business world, there are no passive goldmines. If there were, we’d all be rich. The fact is that growth hacking can get you to pretty stable place in your business and help you to grow. Growth hackers are always trying new tactics and perfecting their results.
By all means, try other people’s tactics, but be prepared for the possibility that they may not work for you. Your business and your audience is unique. Try new things all the time, and be open about it with your clients. They’ll appreciate your transparency.
A growing number of businesses are realising that care is the most important part of their business. Customers have changed. It's not enough to just sell a product or service that matches their needs. They want to feel like they can trust you, and that you actually care about their quality of life. The best businesses genuinely do care. It’s difficult to fake goodwill, and your clients will notice.
The more care you show, the greater the impression you’ll make on your customers. It’s all about making decisions that make them want to buy from you again and again. There are so many alternative options to your offering, so you need to be worth coming back to. You can generate this sense of worth by showing your clients that you truly care for them.
Often, growth hackers call this "communicating value." This sounds a little mechanical, but actually means that your clients should feel loved. It really is that simple in theory. Showing that love can be far trickier, which is why growth hackers constantly experiment with new ways of achieving this.
Growth Hackers are the powerhouse of generating sales within an organisation. At Goodman Lantern, we understand that there are many unsung heroes who have lead the growth of many organisations. Meet some of these heroes, presenting our TOP 250 GROWTH HACKERS for 2018 (In no particular order 🤗)
Kiley Doll, Goodman Lantern
Growth marketing is exciting and never stops changing. Despite all the change, there are some basic ways to boost your Growth Marketing efforts. Growing your businesses means you’ll have more challenges and changes as you evolve. The real secret is to make solid habits from the beginning and build on them. If you take care to get your priorities in line, you’ll build a business with a strong, productive foundation.
Growth marketing is all about using great tools in a clever way. It also depends on the skill of the human using them. You and your team are the connecting pieces in the machine. Here’s what you need to know to break out of regular marketing and start your journey to being a great growth hacker.
Traditional marketers tend to stick to the channels they’re used to. From a growth perspective, this limits your potential. Growth marketers are always playing with new ideas and incorporating more platforms. Different channels deliver results at different times.
Break out of your comfort zone and start trying out the channels you use less often. Find out how they can link together to boost your productivity. Remember that it’s not only about casting a large net to get your product out there. It’s also about arming yourself with the data you need to succeed.
You’ve got to stay mentally limber! Switching between tasks and the ability to see the big picture it essential. Your channels and tools need to work together as one organism that feeds your growth. You’ve got to have an experimental mindset, and be comfortable with change.
You’ll have to experiment as much as possible to find out where your brand works best. You can try to form a guess from observing your competitors and base your initial strategy on this. The important part is being aware of the results you’re getting, and to keep trying new things all the time. Innovate, and you’ll be okay!
You need to realize that every channel has its drawbacks and process. The smart response to this is to develop a solid sales funnel. If you do it right you can limit drawbacks as much as possible. It’s a fantastic way to figure out which clients are at certain points in the sales process. The top of the funnel contains the people who are aware of the issue they’re having. They don’t know about your solution yet. They don’t know your brand, and they need your help to grow their business. The bottom contains the customers you’ve qualified and are ready to buy.
You have to pay attention to both of these and each step between the two to be an effective growth marketer. Usually, marketers begin by trying to convert those at the top of the funnel. It’s far more productive to target those further down the process. Doing it this way gets you more paying customers faster, and builds your repeat customer base. When you get this right, you can begin looking further up the funnel. Use your experience to pull those people deeper into the sales process.
Raj Anand, Goodman Lantern
Have you heard people speaking badly about growth hacking? It happens more than some people realise. It’s a great approach to building a loyal following for your brand. Unfortunately, it can go horribly wrong if you forget the one most important part of the puzzle!
The actual reason your brand exists in the first place?
The core of your entire existence as a business?
It’s often overlooked because people get their priorities all wrong over time.
The most important thing in your business: Your clients!
- More Than Actions
Sure, growth hackers measure everything. We know that the more you try, the more you learn. The way you interpret the numbers matters. Each data point is relevant. The problem is, that you’re actually learning from people. Data points can’t interact with you. Numbers won’t buy your product or care about your message. Don’t lose the individuals in a spreadsheet. They’ll notice and lose interest in you.
- How To Ruin It
Being impersonal is a real turn-off. If the messages you send out to people aren’t in some way personal and relevant, you’ll lose your audience. They will stop caring if you obviously don’t care about them. Never spam anyone, and never bore your audience.
- Test The Water
Jumping right into the deep end isn’t the best approach. You don’t know what could be under there! Make sure you try every idea and approach on a small scale. If it fails in the worst way, you won’t lose your entire customer base with one poor decision. You should really be able to test ideas on a small scale without losing any clients. It’s all about how you do it.
- When Hacks Attack
Great ideas can go wrong fast when you alienate your audience. If you have an annoying sign-up process, they won’t sign up. If you make canceling a free trial overly complicated, they’ll never try anything of yours again. You want people to like you, right? Never mislead your clients!
- Don’t Be Dull
You always want to be remembered by your clients. You need them to think of you at the right time. Constant live notifications, posting too frequently, and irrelevant topics will hurt you. A fly trapped in your office while you are working is also memorable, but for the wrong reasons! If you overdo your communication, people begin to switch off.
- A Time & A Place
You have to know when to hack, and when to chill. You can figure out how to judge this by doing small-scale tests. You’ll notice that copying someone else’s tactics will only work if it translates into your business. Play with some ideas and engage your audience. They’ll love you for it.
- Care Or Lose
It’s easy to use a ton of hacks to get a list of subscribers, followers, or fans. If you want to keep them and get even more? Keep your heart engaged, and show them you care. Your care directly translates to your client numbers and sales. Keep them close, and always deliver value!
Kiley Doll, Goodman Lantern
A whole lot of business fail and crash because of the same mistakes. These are so common, it’s hard to believe that errors like this still happen. Growth hacking, when done right, grows the number of repeat clients.
When people buy from you more than five times, it shows that you’re attracting and keeping clients. Every business has to examine if they are committing these three deadly sins:
- Nobody Cares
You are the only one who loves your idea. You alone see it’s full value and potential. If you can’t communicate that vision and create demand for your product, you will fail. Nobody else cares yet.
Startups have failed because they spent time and money on a product that nobody wants or needs. It’s impossible to sell something nobody wants. The wisest way to approach your product development is to test everything. If you find an aspect doesn’t work or isn’t wanted, fix the issue. In short, start by actually being valuable to your clients.
- Try New Things
Growth Hacking is all about attaining stability in your business through growth tactics. Some businesses think they have to put their entire budget into growth hacking. Many of these go out of business. You have to budget for your growth in a strategic way. Put capital aside to cover the cost of changes and supportive strategies.
It’s better to prepare your business for success from many angles. Stay true to the Growth Hacker ethos of cross-platform excellence. You can have more than one solution if they work well together. You’ll discover which avenues fail, and have others to fall back on that work better. Test everything.
- Go Big or Go Home
Every businessperson wants to reach the levels of the big corporations of the world. It’s normal to crave the top prize, but must be done right. If you expect viral status right out of the box, you will be disappointed.
You have to set steady, reliable goals for your growth. Realistic, attainable steps allow you to track your growth and maintain forward momentum. Reach smaller milestones more regularly. Continually experimenting with the best approach will keep your business alive.
Kiley Doll, Goodman Lantern
Do you really understand growth hacking? Could you explain it to a total newbie? Some people avoid growth hacking because they’ve been misinformed.
There’s a whole lot of nonsense going about that distorts what Growth Hacking is. Here are five of the most common ones:
- Growth Hacking = Marketing
Growth Hacking and Marketing both focus on growing businesses. Marketers use marketing tactics and strategy to promote products and brands. Growth Hackers involve themselves in every facet of their business. They focus on the relationships between products and clients. Growth Hackers are on a mission to improve and perfect every part of the business. They want clients to love every part of their experience with their brand.
- Growth Hacking Is All About Coding
It isn’t. It definitely helps to have an understanding of coding, but Growth Hacking does much deeper. Repeated experimentation, changing tactics, and constant refinement is what it’s all about. If it doesn’t work, do something else.
- Bigger Businesses Can’t Growth Hack
Every business has to constantly grow and evolve. When companies stagnate, they disappear as their competitors leap at the opportunity to disrupt their status. Obviously then, every company will benefit from Growth Hacking. It’s all about making clients and their friends love your business.
- Growth Hacking Always Works
There are a lot of people out there promising seemingly magical results by using Growth Hacking techniques. Growth Hacking is not magic, and requires a lot of work and strategizing. Growth Hackers work hard to figure out what works, and even harder to keep trying new approaches.
- One Growth Hacker Is Enough
Some companies hire a handful of Growth Hacking experts and expect amazing results. That’s not how it works. A company culture of constant experimentation and change, steered by experienced leaders is key. You need to create a company culture of growth hacking and refinement.
Grammarly is the most convenient way to check your spelling and grammar. Their browser plug-in helps you make changes across a wide range of platforms, and uses machine learning capabilities to better understand language.
Grammarly knows how to drive interest. With no venture capital input for the first 8 years, they’ve still managed to grow to 6.9 million daily users. Their digital marketing is on point!
Grammarly have a powerful content marketing strategy. They’ve added a CTA labelled “Get Grammarly” on the top right corner of their website. It leads you to the download page for their plug-in. They have a blog-post containing more than 2000 blog posts.
Social Media has become a necessity for businesses. Growing their visibility pulls in different types of users. They’ve taken a lighter approach to grammar and spelling, using humor to show why you need their services.
Youtube shows the best traffic returns for Grammarly. 54.43% of their social media traffic comes from YouTube. Their channel is small but effective. Their ads show how useful their tool is, using everyday situations. Adding a CTA into the videos boosts traffic to their download page as well.
Grammarly’s Facebook page has very little content about their actual services. They create content that will appeal to their audience. They understand that building a connection with your audience is vital.
Quora pushes 40k monthly visitors to Grammarly’s site. They have 23k followers and 150 questions relating to their profile. The odd thing is - Grammarly’s plug-in doesn’t support Quora. Their success on this platform is also due to their ads.
Grammarly posts about 7.5 tweets every day. More importantly, 88.7% of these get retweeted by their followers, and 91.5% of their tweets are retweeted. Twitter generates 16k site visitors monthly.
WhatsApp Web is the desktop version of the popular mobile app. It’s easy to connect using the handy QR code. Grammarly’s plug-in works with WhatsApp Web, correcting people’s texts in real-time. The plug-in offers a link to an explanation of why your grammar is being corrected. Clicking on the link drives more traffic to their website.
Grammarly generates 31 million visitors per month. While a large number of these are from plug-in users, it’s difficult to know exactly how many. Their bounce rate is great too, with 1 in every 2 visitors sticking around on the website.
Direct Response Marketing
Grammarly have made the effort to research challenges that people encounter every day. Their communications offer solutions and guidance. Their blog is angled to offer real-world help.
There are growing number of sites and services that backlink to Grammarly. They’ve positioned their service to be attractive to schools and government institutions. These institutions also need grammar and spelling checks. Grammarly has cross-linked with highly sought-after .edu and .gov sites. These improve their Google rankings substantially.
Grammarly has 540k monthly users from Google Ads. They get these awesome results by bidding on up to 20k keywords, with 25% US-based and 6% in Australia.
Grammarly offer a paid upgrade to their free offering. It includes better results and deeper plagiarism checks. The free version catches mistakes, but not all of them. This strategy helps to convert free users into paying clients.
Five years ago, I was newly married and taking 220 flights a year. I hardly saw my wife and spent all my time jetting off to meet clients.
I accepted a job finding insurance companies in Hong Kong, Singapore and the UK. I had to close sales and that meant meeting as many prospects as possible. Once I’d located them, I had to convert them into paying customers. Having no database to start from, I ended up buying lists. They were awful. I tried hiring interns to make lists. That method failed too. That’s why I was sitting on so many flights.
By 2014, I realized I needed to make a change. I needed to find a better way to work. Armed with my degree in Computer Science and AI, but with no real research experience, I started up my own market research company. My main aim was to automate the list-making process.
It took me three years to figure out all the ins and outs. By the end of it, I knew I could build the fastest and most comprehensive sales prospecting tool. This is my brainchild: GoPinLeads. The tool combines AI and many data sources to decide on relevant results.
The biggest advantage of the tool is that it saves time. Sales professionals spend days researching leads. They might even spend tons of money on hiring staff and interns. The biggest advantage is that it makes sales professionals independent.
The tool has the ability to collect thousands of leads from any location in the world. It locates physical businesses and tells you everything about them. You receive their names, numbers, and addresses.
Social Media is a modern kind of engagement. Making a database of social media accounts takes forever. Linkedin, Facebook and Twitter accounts are hard to find. You need to put in loads of manual hours of research. GoPinLeads finds you these accounts and gives you all that information at the click of a button.
Today the tool is in the hands of our early adopters. It’s saving hundreds of hours and thousands of dollars for sales professionals in Auckland (NZ), Houston (US), Leeds (UK), Istanbul (Turkey), and elsewhere. You won’t need to hire interns, outsource, or buy leads. Install the Chrome Extension and you can start producing your own leads anywhere around the world.
Download the Chrome Extension (www.gopinleads.com) and use your 100 free credits. When you are ready to get started, use the discount coupon SMDISCOUNT1111 to get a free XS account for one month.
We are very excited to launch the latest version of our Growth Hacking tool GL Chrome Extension which allows you to generate leads of your target audience including Company name, email addresses, social media profiles and more in just 35 seconds.
The tool is available for a limited time for free. Please download it here.
How did Snapchat, YouTube, Airbnb, Instagram and WhatsApp ‘piggy-backed’ acquisition of new customers?
These days, it seems like some tech companies go from zero to a million users overnight. The growth of these firms like Snapchat and YouTube can seem magical… but it’s not.
Did you know a small tweak within the platform can make all the difference between being a million or a billion $ company?
This the ‘piggy-back’ growth hack to gain users, We call this the ‘piggy-back’ hack, as these platforms rode on someone's shoulders to grow their user base.
4. YouTube’s Embed Code Hack
Back in 2005 - 2006 YouTube chose to focus on MySpace as a means of reaching its target audience. At the time, in 2005, with nearly 25 million unique users, MySpace was the top social network, particularly for bands and their fans, but sharing videos on the site was next to impossible.
Other video sites like YouTube had avoided allowing blogs and other sites to embed videos on their sites. To avoid paying substantial hosting costs associated with supporting traffic to other people’s sites. Instead, YouTube shouldered the cost in exchange for a huge boost in brand recognition and grew average users to nearly 20 million visitors per month. That initial traction helped it grow into the powerhouse it is today, with over a billion users.
3. Instagram’s Cross-Posting to multi-platform
Launched in October 2010 it quickly became a fast, beautiful and fun way to share life with friends and family through a series of pictures, beautified using filters. Instagram took the platform hack to another level. They made it quick and easy for users to cross-post to Facebook, Twitter, Tumblr, Foursquare, and more by push of a button.
This was undeniably good for users, who struggled to post mobile photos to Facebook in those early days, but it was also good for Instagram, whose distinct-looking photos started popping up across various social platforms, serving as a free advertisement for the app.
2. Airbnb’s Craigslist Cross-Posting
Yet another example of a platform hack is a simple yet brilliant tool within Airbnb, which allowed users listing their properties on the app to cross-post them to Craigslist in one click. They asked the user to post their home that they wanted to rent out by filling a pre-filled form. It made it simple for the user to cross post their listing to Craigslist. (Image: https://www.quora.com/How-did-Airbnb-avoid-liability-when-they-implemented-their-growth-hack-with-craigslist-1)
Taking advantage of Craigslist’s well-established user base not only allowed Airbnb to get its name in front of as many new users as possible, but it also helped to ensure that the properties they listed for rent were booked more often—making listing with them more lucrative for users.
1. Snapchat’s Snapcode
Snapchat launched Snapcodes in early 2015 after they purchased a QR code company called Scan.me. While brands and marketers attempted to make QR codes hip for years, it was Snapchat who ultimately turned them into influencer currency. Snapchatters could then easily add friends by taking a snap of their profile picture.
Also, By changing a Twitter profile picture to a Snaptag, users were able to encourage their Twitter following to add them on the new instant messaging platform.