growth

Have you heard people speaking badly about growth hacking?

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Raj Anand, Goodman Lantern

Have you heard people speaking badly about growth hacking? It happens more than some people realise. It’s a great approach to building a loyal following for your brand. Unfortunately, it can go horribly wrong if you forget the one most important part of the puzzle!

The actual reason your brand exists in the first place?

The core of your entire existence as a business?

It’s often overlooked because people get their priorities all wrong over time.

The most important thing in your business: Your clients!

 - More Than Actions
Sure, growth hackers measure everything. We know that the more you try, the more you learn. The way you interpret the numbers matters. Each data point is relevant. The problem is, that you’re actually learning from people. Data points can’t interact with you. Numbers won’t buy your product or care about your message. Don’t lose the individuals in a spreadsheet. They’ll notice and lose interest in you.

 - How To Ruin It
Being impersonal is a real turn-off. If the messages you send out to people aren’t in some way personal and relevant, you’ll lose your audience. They will stop caring if you obviously don’t care about them. Never spam anyone, and never bore your audience. 

 - Test The Water
Jumping right into the deep end isn’t the best approach. You don’t know what could be under there! Make sure you try every idea and approach on a small scale. If it fails in the worst way, you won’t lose your entire customer base with one poor decision. You should really be able to test ideas on a small scale without losing any clients. It’s all about how you do it.

 - When Hacks Attack
Great ideas can go wrong fast when you alienate your audience. If you have an annoying sign-up process, they won’t sign up. If you make canceling a free trial overly complicated, they’ll never try anything of yours again. You want people to like you, right? Never mislead your clients!

 - Don’t Be Dull
You always want to be remembered by your clients. You need them to think of you at the right time. Constant live notifications, posting too frequently, and irrelevant topics will hurt you. A fly trapped in your office while you are working is also memorable, but for the wrong reasons! If you overdo your communication, people begin to switch off.

 - A Time & A Place
You have to know when to hack, and when to chill. You can figure out how to judge this by doing small-scale tests. You’ll notice that copying someone else’s tactics will only work if it translates into your business. Play with some ideas and engage your audience. They’ll love you for it.

 - Care Or Lose
It’s easy to use a ton of hacks to get a list of subscribers, followers, or fans. If you want to keep them and get even more? Keep your heart engaged, and show them you care. Your care directly translates to your client numbers and sales. Keep them close, and always deliver value!

A whole lot of business fail and crash because of the same mistakes

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Kiley Doll, Goodman Lantern

A whole lot of business fail and crash because of the same mistakes. These are so common, it’s hard to believe that errors like this still happen. Growth hacking, when done right, grows the number of repeat clients. 

When people buy from you more than five times, it shows that you’re attracting and keeping clients. Every business has to examine if they are committing these three deadly sins:

- Nobody Cares

You are the only one who loves your idea. You alone see it’s full value and potential. If you can’t communicate that vision and create demand for your product, you will fail. Nobody else cares yet. 

Startups have failed because they spent time and money on a product that nobody wants or needs. It’s impossible to sell something nobody wants. The wisest way to approach your product development is to test everything. If you find an aspect doesn’t work or isn’t wanted, fix the issue. In short, start by actually being valuable to your clients.

- Try New Things

Growth Hacking is all about attaining stability in your business through growth tactics. Some businesses think they have to put their entire budget into growth hacking. Many of these go out of business. You have to budget for your growth in a strategic way. Put capital aside to cover the cost of changes and supportive strategies. 

It’s better to prepare your business for success from many angles. Stay true to the Growth Hacker ethos of cross-platform excellence. You can have more than one solution if they work well together. You’ll discover which avenues fail, and have others to fall back on that work better. Test everything.

- Go Big or Go Home

Every businessperson wants to reach the levels of the big corporations of the world. It’s normal to crave the top prize, but must be done right. If you expect viral status right out of the box, you will be disappointed. 

You have to set steady, reliable goals for your growth. Realistic, attainable steps allow you to track your growth and maintain forward momentum. Reach smaller milestones more regularly. Continually experimenting with the best approach will keep your business alive.

Do you really understand growth hacking?

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Kiley Doll, Goodman Lantern

Do you really understand growth hacking? Could you explain it to a total newbie? Some people avoid growth hacking because they’ve been misinformed.

There’s a whole lot of nonsense going about that distorts what Growth Hacking is. Here are five of the most common ones:

 - Growth Hacking = Marketing
Growth Hacking and Marketing both focus on growing businesses. Marketers use marketing tactics and strategy to promote products and brands. Growth Hackers involve themselves in every facet of their business. They focus on the relationships between products and clients. Growth Hackers are on a mission to improve and perfect every part of the business. They want clients to love every part of their experience with their brand.

 - Growth Hacking Is All About Coding
It isn’t. It definitely helps to have an understanding of coding, but Growth Hacking does much deeper. Repeated experimentation, changing tactics, and constant refinement is what it’s all about. If it doesn’t work, do something else. 

 - Bigger Businesses Can’t Growth Hack
Every business has to constantly grow and evolve. When companies stagnate, they disappear as their competitors leap at the opportunity to disrupt their status. Obviously then, every company will benefit from Growth Hacking. It’s all about making clients and their friends love your business. 

 - Growth Hacking Always Works
There are a lot of people out there promising seemingly magical results by using Growth Hacking techniques. Growth Hacking is not magic, and requires a lot of work and strategizing. Growth Hackers work hard to figure out what works, and even harder to keep trying new approaches. 

 - One Growth Hacker Is Enough
Some companies hire a handful of Growth Hacking experts and expect amazing results. That’s not how it works. A company culture of constant experimentation and change, steered by experienced leaders is key. You need to create a company culture of growth hacking and refinement.

The Best Sales Prospecting Tool Ever

Five years ago, I was newly married and taking 220 flights a year. I hardly saw my wife and spent all my time jetting off to meet clients.

I accepted a job finding insurance companies in Hong Kong, Singapore and the UK. I had to close sales and that meant meeting as many prospects as possible. Once I’d located them, I had to convert them into paying customers. Having no database to start from, I ended up buying lists. They were awful. I tried hiring interns to make lists. That method failed too. That’s why I was sitting on so many flights.

By 2014, I realized I needed to make a change. I needed to find a better way to work. Armed with my degree in Computer Science and AI, but with no real research experience, I started up my own market research company. My main aim was to automate the list-making process.

It took me three years to figure out all the ins and outs. By the end of it, I knew I could build the fastest and most comprehensive sales prospecting tool. This is my brainchild: GoPinLeads. The tool combines AI and many data sources to decide on relevant results.

The biggest advantage of the tool is that it saves time. Sales professionals spend days researching leads. They might even spend tons of money on hiring staff and interns. The biggest advantage is that it makes sales professionals independent.

The tool has the ability to collect thousands of leads from any location in the world. It locates physical businesses and tells you everything about them. You receive their names, numbers, and addresses.

Social Media is a modern kind of engagement. Making a database of social media accounts takes forever. Linkedin, Facebook and Twitter accounts are hard to find. You need to put in loads of manual hours of research. GoPinLeads finds you these accounts and gives you all that information at the click of a button.

Today the tool is in the hands of our early adopters. It’s saving hundreds of hours and thousands of dollars for sales professionals in Auckland (NZ), Houston (US), Leeds (UK), Istanbul (Turkey), and elsewhere. You won’t need to hire interns, outsource, or buy leads. Install the Chrome Extension and you can start producing your own leads anywhere around the world.

Download the Chrome Extension (www.gopinleads.com) and use your 100 free credits. When you are ready to get started, use the discount coupon SMDISCOUNT1111 to get a free XS account for one month.

 

Happy prospecting!

Why APAC is ESSENTIAL for any mobile Startup in 2015?

It's common knowledge that Asia Pacific, often referred to as APAC is growing fast. China overtook USA as the biggest economy, just a few weeks back. Although there is more to it, the population of China and India put together equates to more than third of the world's population.  This with the increasing buying power implies more consumer goods. There is no better example of consumer behaviour than mobile phones in the twenty-first century. The mobile phone penetration is growing and so is the data consumption, in APAC mobile data grew by 12x between 2013 and 2019. APAC market today and tomorrow

It's clear from the above graph that Asia Pacific is and will remain the biggest market for mobile subscription in the world. Bigger than the rest put together. Hence any startup looking to target mobile should look at APAC. This applies to software, apps and also products which can be sold online.

Asia and e-commerce

Today Most customers in China (74%) and India (62%) compare prices via smartphones compared to 43% globally. 37% of Asia-Pacific respondents likely to purchase goods and services through mobile devices. Both statistics show how much are customers reliant on mobile to make purchases even within stores. Tomorrow By 2016, 40% of worldwide B2C online sales i.e. $856bn will come from Asia-Pacific.