The marketing world has undergone some changes over the last two decades. While it was running to keep up with the ever-changing digital landscape, marketers and salesmen had to adjust to the new norm - and introduction of the words “spam mail.”
It created an atmosphere of caution. Scams, social trolling and exhaustive email campaigns further caused folks to freeze up. Now potential customers have wised up. With statistics showing that 84% of all mails are spam, it has become incredibly difficult to reach someone.
If you are going to sell to someone online or by email, you really have to stand out in the crowd. Marketing departments the world over had to change their approach and soften aggressive sales techniques.