It’s a fact of our modern lives that there isn’t enough time to do the things that we want to do. If you’re a business owner, the temptation is to work more in your business as opposed to on your business. This is because doing the work yourself is more ‘comfortable’ than teaching other people how to do it, and trusting them to do it well. You know how to do the work and are practiced in it. Being the boss is a new kettle of fish and it’s going to take time for you to learn how to manage your workflows and marketing correctly while, at the same time, getting the work done.
Attention spans are shortening.
People are getting lazier.
Social media seems to be the only thing people have time for these days.
The popularity of visual content is growing by the second.
And it seems like your feed is filled with memes rather than a good read.
So, is blogging still as relevant as it used to be?
Should you, quite honestly, give a crap about keeping your blog going?
Here, have a truth bomb: YES. YOUR BLOG IS STILL THE KING OF CONTENT.
They say a picture is worth a thousand words, and nowhere is that more true than in the world of marketing.
Many businesses create websites, hoping to attract more clients, but that is usually easier said than done. The internet is often referred to as the great equalizer, because no matter how good your product and service, on the web, you are competing with every other content creator for your audience’s attention. Over 211 million pieces of content being created every day and standing out from the digital noise is becoming ever more difficult.
Of these 211 million pieces of content created daily, more than two million of those are blogs posts, and according to some sources, the average time spent reading one of these articles is a mere 37 seconds. How much of a wordy blog post can people really absorb in 37 seconds?
At least 90% of B2B buyers have stated that online content has an effect on their purchasing behaviour. The fact of the matter is this: if you're not on the content marketing bandwagon, you're rapidly falling behind.
A few years ago, content marketing involved nothing more than churning out bulk collections of mediocre text. It didn't really matter what you were saying, as long as you were actively posting something, your business was in the clear. With the growth of the Internet, however, that particular landscape has changed. Now, more than ever, the competition is intense. In order to take your business to the next level, you have to create content that is educational, insightful, and engaging.
In short, you need a goal. And in order to achieve that goal, you need a content strategy that works.
Let's talk about pimping your blog.
Blogging has become a real social phenomenon over the past few years and for good reason. Besides being a great customer service tool, its ability to rank highly in search engines, attract swarms of traffic, create advertising revenue, promote services and generate sales has led to the growing importance of the blog as a business tool worldwide.
Simply put: there just isn't any way around it.
As books inform us of the past, blogs inform of the here and now.
So what makes a blog great?
Like most things in life, there isn’t really a one-size-fits-all approach.
One man’s trash is another man’s treasure, so yes, in some aspects it comes down to your target audience, as well as topic relevance. But wouldn’t it be great if one had a general recipe for success?
There might not be a one-size-fits-all approach, but below are a few of the most fundamental things one needs to keep in mind when hammering out that next blog.