B2B blogging and content marketing are buzzwords tossed around on a regular basis. A leading technique used for professional purposes and company growth, through successful implementation they have become a recognized norm in the marketing world.
When used in a business sense, the intricate details of blogging can be somewhat daunting, especially when just starting out - writers could find that, when applying their budding blogging skills to business and sales targets… things don’t always go according to plan. Why?!