blogging

Blotting out the Confusion in Blogging & Content Marketing

B2B blogging and content marketing are buzzwords tossed around on a regular basis. A leading technique used for professional purposes and company growth, through successful implementation they have become a recognized norm in the marketing world.

When used in a business sense, the intricate details of blogging can be somewhat daunting, especially when just starting out - writers could find that, when applying their budding blogging skills to business and sales targets… things don’t always go according to plan.  Why?!

Blogging: You NEED It Bad

Attention spans are shortening.

People are getting lazier.

Social media seems to be the only thing people have time for these days.

The popularity of visual content is growing by the second.

And it seems like your feed is filled with memes rather than a good read.

So, is blogging still as relevant as it used to be?

Should you, quite honestly, give a crap about keeping your blog going?

Here, have a truth bomb: YES. YOUR BLOG IS STILL THE KING OF CONTENT.

Making Your B2B Blog More than Just A Blur Of Information

Let's talk about pimping your blog.

Blogging has become a real social phenomenon over the past few years and for good reason. Besides being a great customer service tool, its ability to rank highly in search engines, attract swarms of traffic, create advertising revenue, promote services and generate sales has led to the growing importance of the blog as a business tool worldwide.

Simply put: there just isn't any way around it.

As books inform us of the past, blogs inform of the here and now.

So what makes a blog great?

Like most things in life, there isn’t really a one-size-fits-all approach.

One man’s trash is another man’s treasure, so yes, in some aspects it comes down to your target audience, as well as topic relevance. But wouldn’t it be great if one had a general recipe for success?

There might not be a one-size-fits-all approach, but below are a few of the most fundamental things one needs to keep in mind when hammering out that next blog.

Smart Ways to Generate High Quality Sales Leads

What’s the most common reason behind the average business’ failure?
The answer is fairly simple: They just don’t have the leads they need to survive in an increasingly competitive market.

You could have the most amazing product in the world - a proper problem-solving powerhouse - and your business still wouldn’t survive without high quality leads.

Unsurprisingly, more leads generate more revenue; it’s a simple equation that you can’t ignore. The higher your revenue, the more confident you’ll be in your ability to give your competitors a run for their money. Of course, the quality of your leads is equally as important. You need to find the right leads to convert your ideas into profits.

We’ve rounded up some of the most effective lead generation methods to help you yield the best results: