According to statistics released in March 2019, Instagram has one billion users and a total of 500 million of these users make use of the social media platform every single day. To take advantage of this vast number of users, brands have begun to use Instagram as part of their digital marketing strategies. There are more than over 25 million business profiles on Instagram with more than two million business who advertise monthly. However, there are still fundamental errors that brands are making on Instagram which are preventing them from reaching their target audiences.
Raj Anand, Goodman Lantern
My friends think my pictures on LinkedIn are embarrassing! They don’t understand why I keep doing it with almost every post I send out.
Some people may consider it vanity, having my own face all over my social media. The truth is that pictures get more attention.
I know it’s easier to show you my reasons than to explain them in detail, so I did an experiment to prove my strategy.
Here’s a post I did with no photo attached. I got 4,025 views, 15 likes, and 23 comments. Not bad, but not my best.
Here’s one with a basic headshot of mine. I got 7,091 views, 57 likes, and 28 comments. Much better!
I also tested what happens when I use an infographic. This time, I got 1,130 views, 4 likes, and 1 comment. In short, it didn’t work.
As you can see, pictures get more attention. By simply adding a picture to my posts, people know who’s talking to them. It shows my commitment to being contactable, involved, and engaged in my business.
My friends and family may see my face enough, but my network sees me far less. They don't know me as well as others might, and these platforms help me fix that.
Raj Anand, Goodman Lantern
AI has the potential to make our lives so much easier. Social media is a great testing ground for new AI tech, and it can save a whole lot of time and money. You’ve got to have a strategy that uses different platforms. You also have to be active and engaging across them all. AI has the potential to reduce your workload. You can get more done in a day by automating your most common tasks.
1. Social Media Automation
It’s become pretty normal to spend a huge amount of cash on boosting social media engagement. The more content gets pumped into the platform, the harder it is for you to get your content noticed. It’s far more cost-effective to use AI to automate the process. It’s gaining popularity as the tech gets more advanced.
Automating the process of posting content is a huge benefit in itself. More advanced tools search for the best content and send it to your subscribers. You boost engagement without lifting a finger.
2. Analysing and Selecting Content
Content creation forms a large part of any marketing budget. Your social engagement hinges on strong content. You need to hold your client’s attention.
If you have great content, people will want to read it. They’ll also share it, allowing more people to see your business. The better your content is, the better your engagement on social media will be. You’ve got to be relevant and deliver content that people love. It needs to translate well across the population, or be some form of in-joke for a select industry. Your strategy depends on your target market.
There are some fantastic AI tools that find trending topics, posts, and images. They analyse which types of content work well and deliver those results to you. It’s a marvellous way to take the guesswork out of your content development process.
3. Collecting Client Information
There’s too much data available out there. There are over 2.7 billion terrabytes (2.7 zettabytes) of data online. AI systems can do sorting work much faster than humans can. It’s more possible than ever to sift through a huge amount of information for the most relevant details.
You can learn every detail of a business’ inner workings from research alone. The amount of information available is so vast that much of it gets overlooked. Using AI to do the hard work for you is much cheaper than paying, training, and maintaining an intern.
It’s possible to filter the results to deliver specific information. The GL team and I have developed one such tool. We’re proud of it. It’s called GoPinLeads (http://gopinleads.com). Tools like ours reduce your workload and deliver leads with up-to-date information. Every salesperson has fought with expensive, obsolete data. Details in companies change more often than you think, and AI can deal with that. Automation is the future, and it will save you a ton of time.