Growth Hacking

Hello, GoPinLeads Amphi

Hello, GoPinLeads Amphi

We have released a handy web-app which is available on any modern device including mobiles, tablets, and desktop PCs. With the new version of our tool, no installations are required. Users can instantly generate leads with almost zero effort from their side.

10 reasons why you should (or should not) use ProductHunt's Ship

Launching a new product on Product Hunt's Ship?

Here are the top 10 reviews I received when I asked the question on a few Facebook groups.

Thought I'd share it with others who might find it helpful.

Thanks everyone who helped me with making a decision. FYI: I just signed up.

(Probably the most comprehensive answer came from Kaloyan Yankulov - no. 10)

  1. Galina Divakova If your product is relevant to community, it might be worth it. We collected 300 emails when using it.
  2. Nichole Elizabeth DeMeré using it for my book but haven't fully taken advantage of everything you can do on it, so I don't feel I have a lot of feedback to share yet. I do however feel like it's super useful for pre-launch initiatives, and pre-launch IMO is everything.
  3. Omer Molad Helped us build momentum when we launched our expert community, and really turbocharged our assessment library.
  4. Joshua Bradley I have used Ship - the tools are pretty solid along with some good messaging options, including importing your own lists. Perhaps the most valuable feature when paid for is being able to schedule your launch on PH
  5. Arthur Tkachenko it works if you have a community. also great idea to save time and don't set up another landing page.
  6. Saravana Kumar we are using Ship, the promoted upcoming page is quite useful. Even though the impact is not exactly like PH launch, it's there and we see few signups here and there. The other advantage I see is when someone subscribes you can see the number of followers for them in PH, this will help to build the relationship and when you are launching you can reach out to them.
  7. Annie Gherini We are using it right now at Affinity. So far it has been great. Helps you get everything ready for the upcoming launch. The team has been super helpful too.
  8. Alexey Chernikov Yes, used, and I would say yes, it's worth paying for as long as you're planning to work with your community closely. Pro plan offers you a very useful Survey tool to collect & validate data from your subscribers.
  9. Bruce Kraft Jr. Ship opens possibilities. But if you don't have an infrastructure in place to maximize on ship, you'll just get lost in the "upcoming" crowd
  10. Kaloyan Yankulov I see a lot of positive comments and reviews here, so here is the contrarian position about Ship. While we love ProductHunt, Ship wasn't really up to par with the usual spirit and standards of the platform.

Here are a few things that you should consider before paying:

  1. Getting listed in the Upcoming directory takes longer than you would expect. You can't be certain when exactly the guys will publish your listing, which makes marketing preparation and planning difficult. I appreciate the PH team is reviewing every product manually, but usually, when you pay a premium, you expect to be up and running quickly. (Only Pro and Super Pro Ship subscribers get listed on Upcoming)
  2. As Bruce mentioned, unless you have the marketing system in place, you'll just get lost. I.e., don't rely on Ship to get subscribers organically. I see most of the positive reviews are from Ship beta users. Maybe back then there was more organic exposure, but it seems now it's just another crowded channel and you should rely only on your own muscles to make it work.
  3. When you look at Ship from a purely technical point for $79/mo you get:

        - non-customizable basic landing page

        - basic email service provider

        - basic surveys and polls.

This set of features sounds reasonable at first, but when you draw the line, it's much cheaper to use a full-fledged landing page/site builder (like Simvoly.com - $7/mo) + a robust email service provider (like ActiveCampaign - $29/mo) + GoogleForms/Typeform which are free. This is $36 in total for up to 1000 subscribers. For half the price of Ship, you get a solid stack of apps to do your pre-launch.

Even then you can still pre-launch on Product Hunt by regularly submitting a product with a "pre-launch" status.

Now where things got really ugly with Ship:

Since Ship wasn't working out for us, 15 days into our Pro subscription we requested a cancellation. To our surprise, our **monthly** Pro plan was canceled, and with that, we lost all pro features, access to our subscribers and our place on the upcoming page.

On the planet I live on, a monthly subscription means a 30-day subscription. Apparently, it's not so for PH — when we kindly asked to have our premium features back for the time we've been billed for PH rejected us.

This treatment doesn't reflect the community values PH shares..at least in my books.

I love PH and will continue pre-launching products via the regular submission, but I won't be using Ship in the near future.

My Top 20 Hacking Tools

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I have found some of the best tools available. 

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Here are some of the best in no particular order:

1 - Pay With A Tweet: Get paid by virality.

2 - Onalytica: Find influencers in your community.

3 - Name Ch_k: See if your social media accounts are available.

4 - Ruzzit: What's trending on Twitter.

5 - Telzio - Phone numbers with conference call, voip facilities and more. for 40+ countries

6 - Big Bad Ads: Directory of Facebook Ads - for inspiration.

7 - Shop Bot: Facebook messenger retargeting bot.

8 - Grow’s Microsoft Azure Tutorial: Microsoft Azure’s machine-learning-based content moderator - Automated workflow tool.

9 - Flow AI: Facebook chatbot maker.

10 - Clearbit: Company name to website domain name.

11 - Miml: Pretty email templates.

12 - Texted: Manage SMS replies to the whole group.

13 - OnRadar: Geolocation - within mobile app - customised offers.

14 - Qwilr: Replace your PDF proposals, quotes and presentations with interactive & mobile-friendly web pages that plug into your systems and are as easy to build and reuse as they are beautiful.

15 - Product Graveyard: Finding dead and alternative startups.

16 - Tone Analyzer: This service uses linguistic analysis to detect joy, fear, sadness, anger, analytical, confident and tentative tones found in text.

17 - Good Sales Emails: Copy competitor's sales emails.

18 - Good Email Copy: Emails from other companies.

19 - Subject Line: Ranks subject lines based on data.

20 - Dexi: Scrape any website.

MORE TOOLS: I updated my Udemy course for B2B sales leaders and founders: https://buff.ly/2lTzEkW

What tools do you use? 

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Tell me in the comments.

Add links for extra points!

What pain points are you experiencing?

Tell me all about them. I want to help.

Was this helpful to you? 

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SHARE this post and FOLLOW me!

#rajanand

Growth Hacking Your Path to Success

RAJ ANAND, GOODMAN LANTERN

Some people just don’t understand growth hacking. For those who have put in the hard work and time, it’s a fantastic way to grow a business. You build loyalty, which is the most important part of getting repeat clients. 

Like anything in life, there’s a way to get results, and a way to fail. Sure, growth hacking can go horribly wrong if you don’t know what you’re doing. The fact is, there are many ways you can start to make a major difference in your numbers.

I love sharing my insights. Over the years I have found that you must never lose sight of two things:

  • The reason you started your business in the first place.
  • The reason your brand deserves to exist.

These may sound too basic to be helpful, but they do help you keep your focus. Without focus, you cannot hope to be productive or successful. Time is a dangerous part of the puzzle. The more time goes on, the easier it becomes to lose sight of your goals. Daily tasks, stresses, meetings, and duties can all cloud up your vision, causing you do lose productivity.

More Than Actions

Growth hackers measure every aspect of their business, as often as possible. The goal is finding patterns in your results. If you try a tactic that doesn’t work, stop it and try something else. If it does work, find out why it worked so you can replicate that success. You want repeatable results. Anything less is just guesswork, which isn’t helpful to anybody. You’re not spending all this time, effort, and money to have a random approach to your business. 

There is another side of the growth hacking coin, which gets many startups in serious trouble. While measurements are vital, you have to realise that you’re measuring the behavior of individuals. Business owners sometimes lapse into viewing their customers as data points and numbers. They become little more than results. If this is happening in your business, stop it immediately. Your customers will notice and you will lose them. 

How To Ruin It

More than ever, people hate to experience boredom. Nobody will care about your message if it feels impersonal. One of the worst things you can do is to spam people with irrelevant messages in the hopes of gaining a few more clients. It often takes just one irrelevant message for people to start unsubscribing and blocking you. These days, everyone has a very low tolerance for things they don’t care about.

It’s often helpful to put yourself in your clients' shoes. Ask yourself how you’d react to the message you’re sending. Think about all the times you’ve unsubscribed or blocked a sender. Being boring, repetitive, and irrelevant will sink your startup. 

Test The Water

When you come up with a new idea, it’s best to test it first. Choose a section of your client base to try your new approach. The logic here is that if you fail horribly, you won’t be losing all your clients at once. Many startups have lost their entire following over one bad decision. They jumped in the deep end without really considering every outcome. 

The reason for that is simple. You and your team are human beings, and humans are fallible. There is no way you can predict every possible outcome of your decisions. There are many reasons your plans could fail. Small-scale testing can be even safer when you’re open with your clients about trying something new. Show them you care and losing them becomes far less likely.

When Hacks Attack

There are many growth hackers out there who seem to rely too heavily on their tools. When this happens, you end up with a ton of processes and hardly any fluidity. The sales process becomes impersonal and mechanical. How do you feel when you’re treated like a statistic? 

Alienate your audience, and you’ll lose them. Do you have an overcomplicated sign-up process? Are you asking for too much information up front? Do you have a long, complicated process for canceling a free trial? These are all red flags to potential customers and they will stop trusting you. 

Don’t Be Dull

Are there any brands you’ve used for years? You may not have decided to consciously, but most of us have a product or two we keep buying time and time again. These brands may have built a sense of loyalty with you, or perhaps they just haven’t given you a reason to go elsewhere. That’s the position you want to be in with your clients.

You want them to think about you at the right moment. You may have heard older generation business people referring to "staying top-of-mind". This basically means that your client’s go-to brand should be yours. When they’re in a position to purchase, they’ll pick up your product or choose your service because they’re familiar with you. They know what your brand represents and they want it in their lives.

A Time & A Place

Growth hacking is a very broad subject, with new tactics being dreamt up every day. The trick is to know what works for you and what doesn’t. There are lots of new and aspiring growth hackers who ask how to find what works. They’re unsure of where to start and usually, fear failure. Some people even run to growth hacking because someone told them it’s a passive way to generate a following. It isn’t.

In the real business world, there are no passive goldmines. If there were, we’d all be rich. The fact is that growth hacking can get you to pretty stable place in your business and help you to grow. Growth hackers are always trying new tactics and perfecting their results.

By all means, try other people’s tactics, but be prepared for the possibility that they may not work for you. Your business and your audience is unique. Try new things all the time, and be open about it with your clients. They’ll appreciate your transparency.

Care Or Lose

A growing number of businesses are realising that care is the most important part of their business. Customers have changed. It's not enough to just sell a product or service that matches their needs. They want to feel like they can trust you, and that you actually care about their quality of life. The best businesses genuinely do care. It’s difficult to fake goodwill, and your clients will notice. 

The more care you show, the greater the impression you’ll make on your customers. It’s all about making decisions that make them want to buy from you again and again. There are so many alternative options to your offering, so you need to be worth coming back to. You can generate this sense of worth by showing your clients that you truly care for them.

Often, growth hackers call this "communicating value." This sounds a little mechanical, but actually means that your clients should feel loved. It really is that simple in theory. Showing that love can be far trickier, which is why growth hackers constantly experiment with new ways of achieving this.

 

2018 - Top 250 Growth Hackers

Growth Hackers are the powerhouse of generating sales within an organisation. At Goodman Lantern, we understand that there are many unsung heroes who have lead the growth of many organisations. Meet some of these heroes, presenting our TOP 250 GROWTH HACKERS for 2018  (In no particular order 🤗)

- Powered by GoPinLeads🚀 - Find leads of local businesses and employees

 

 

Growth Marketing is exciting and never stops changing

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Kiley Doll, Goodman Lantern

Growth marketing is exciting and never stops changing. Despite all the change, there are some basic ways to boost your Growth Marketing efforts. Growing your businesses means you’ll have more challenges and changes as you evolve. The real secret is to make solid habits from the beginning and build on them. If you take care to get your priorities in line, you’ll build a business with a strong, productive foundation.


Growth marketing is all about using great tools in a clever way. It also depends on the skill of the human using them. You and your team are the connecting pieces in the machine. Here’s what you need to know to break out of regular marketing and start your journey to being a great growth hacker.


1. Cross-channel excellence

Traditional marketers tend to stick to the channels they’re used to. From a growth perspective, this limits your potential. Growth marketers are always playing with new ideas and incorporating more platforms. Different channels deliver results at different times. 

Break out of your comfort zone and start trying out the channels you use less often. Find out how they can link together to boost your productivity. Remember that it’s not only about casting a large net to get your product out there. It’s also about arming yourself with the data you need to succeed.

2. Dynamic work ethic

You’ve got to stay mentally limber! Switching between tasks and the ability to see the big picture it essential. Your channels and tools need to work together as one organism that feeds your growth. You’ve got to have an experimental mindset, and be comfortable with change. 

You’ll have to experiment as much as possible to find out where your brand works best. You can try to form a guess from observing your competitors and base your initial strategy on this. The important part is being aware of the results you’re getting, and to keep trying new things all the time. Innovate, and you’ll be okay!

3. Big picture thinking

You need to realize that every channel has its drawbacks and process. The smart response to this is to develop a solid sales funnel. If you do it right you can limit drawbacks as much as possible. It’s a fantastic way to figure out which clients are at certain points in the sales process. The top of the funnel contains the people who are aware of the issue they’re having. They don’t know about your solution yet. They don’t know your brand, and they need your help to grow their business. The bottom contains the customers you’ve qualified and are ready to buy.

You have to pay attention to both of these and each step between the two to be an effective growth marketer. Usually, marketers begin by trying to convert those at the top of the funnel. It’s far more productive to target those further down the process. Doing it this way gets you more paying customers faster, and builds your repeat customer base. When you get this right, you can begin looking further up the funnel. Use your experience to pull those people deeper into the sales process. 

Have you heard people speaking badly about growth hacking?

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Raj Anand, Goodman Lantern

Have you heard people speaking badly about growth hacking? It happens more than some people realise. It’s a great approach to building a loyal following for your brand. Unfortunately, it can go horribly wrong if you forget the one most important part of the puzzle!

The actual reason your brand exists in the first place?

The core of your entire existence as a business?

It’s often overlooked because people get their priorities all wrong over time.

The most important thing in your business: Your clients!

 - More Than Actions
Sure, growth hackers measure everything. We know that the more you try, the more you learn. The way you interpret the numbers matters. Each data point is relevant. The problem is, that you’re actually learning from people. Data points can’t interact with you. Numbers won’t buy your product or care about your message. Don’t lose the individuals in a spreadsheet. They’ll notice and lose interest in you.

 - How To Ruin It
Being impersonal is a real turn-off. If the messages you send out to people aren’t in some way personal and relevant, you’ll lose your audience. They will stop caring if you obviously don’t care about them. Never spam anyone, and never bore your audience. 

 - Test The Water
Jumping right into the deep end isn’t the best approach. You don’t know what could be under there! Make sure you try every idea and approach on a small scale. If it fails in the worst way, you won’t lose your entire customer base with one poor decision. You should really be able to test ideas on a small scale without losing any clients. It’s all about how you do it.

 - When Hacks Attack
Great ideas can go wrong fast when you alienate your audience. If you have an annoying sign-up process, they won’t sign up. If you make canceling a free trial overly complicated, they’ll never try anything of yours again. You want people to like you, right? Never mislead your clients!

 - Don’t Be Dull
You always want to be remembered by your clients. You need them to think of you at the right time. Constant live notifications, posting too frequently, and irrelevant topics will hurt you. A fly trapped in your office while you are working is also memorable, but for the wrong reasons! If you overdo your communication, people begin to switch off.

 - A Time & A Place
You have to know when to hack, and when to chill. You can figure out how to judge this by doing small-scale tests. You’ll notice that copying someone else’s tactics will only work if it translates into your business. Play with some ideas and engage your audience. They’ll love you for it.

 - Care Or Lose
It’s easy to use a ton of hacks to get a list of subscribers, followers, or fans. If you want to keep them and get even more? Keep your heart engaged, and show them you care. Your care directly translates to your client numbers and sales. Keep them close, and always deliver value!

A whole lot of business fail and crash because of the same mistakes

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Kiley Doll, Goodman Lantern

A whole lot of business fail and crash because of the same mistakes. These are so common, it’s hard to believe that errors like this still happen. Growth hacking, when done right, grows the number of repeat clients. 

When people buy from you more than five times, it shows that you’re attracting and keeping clients. Every business has to examine if they are committing these three deadly sins:

- Nobody Cares

You are the only one who loves your idea. You alone see it’s full value and potential. If you can’t communicate that vision and create demand for your product, you will fail. Nobody else cares yet. 

Startups have failed because they spent time and money on a product that nobody wants or needs. It’s impossible to sell something nobody wants. The wisest way to approach your product development is to test everything. If you find an aspect doesn’t work or isn’t wanted, fix the issue. In short, start by actually being valuable to your clients.

- Try New Things

Growth Hacking is all about attaining stability in your business through growth tactics. Some businesses think they have to put their entire budget into growth hacking. Many of these go out of business. You have to budget for your growth in a strategic way. Put capital aside to cover the cost of changes and supportive strategies. 

It’s better to prepare your business for success from many angles. Stay true to the Growth Hacker ethos of cross-platform excellence. You can have more than one solution if they work well together. You’ll discover which avenues fail, and have others to fall back on that work better. Test everything.

- Go Big or Go Home

Every businessperson wants to reach the levels of the big corporations of the world. It’s normal to crave the top prize, but must be done right. If you expect viral status right out of the box, you will be disappointed. 

You have to set steady, reliable goals for your growth. Realistic, attainable steps allow you to track your growth and maintain forward momentum. Reach smaller milestones more regularly. Continually experimenting with the best approach will keep your business alive.