Blotting out the Confusion in Blogging & Content Marketing

B2B blogging and content marketing are buzzwords tossed around on a regular basis. A leading technique used for professional purposes and company growth, through successful implementation they have become a recognized norm in the marketing world.

When used in a business sense, the intricate details of blogging can be somewhat daunting, especially when just starting out - writers could find that, when applying their budding blogging skills to business and sales targets… things don’t always go according to plan.  Why?!

The simple answer? As fundamental as blogging may be, by relying solely on one technique, you may find yourself only getting halfway. So what can you do?

You can hit it home with the wider scope and bigger possibilities of content marketing, of course! 

Now, this is where some might pause and think, “What is content marketing, and how is it different to blogging?”

Great question! We have the perfect  answer. Blogging is content marketing - the backbone of it at least. And just like any living, thriving concept, there are a couple of things that make it tick.

So let’s break it down…

Content marketing comes in many different forms, including video content, animation, infographics, white pages, social media - and blogging of course!

It's easy to get confused by how the different aspects work and what their exact roles in marketing are so, to simplify:

The main difference and strength found when taking a marketing approach over and above blogging, is that you can essentially gain access to a more fully evolved form of content.

In doing so you can utilize the power to not only enrich your business concepts and information, but shoot past any set goals and create content that really stands out and screams success.     

Exchanging your Blogging Hassles for Booming Revenue Through Successful Content Marketing 

In many things, the how of what you do is the defining point in any scenario. This cannot be more true when it comes to marketing.To ensure you get the very best results for your efforts, content marketing is the perfect tool to enhance what your blog already has, and really make it stand out. 
Here are a few tips best kept in mind when making your content work for you:

Plan Ahead! 

In content marketing, planning is everything. So before you even think of releasing your content, you need to start with a solid, detailed and productive gameplan. Ask the right questions and record the answers; make your own marketing roadmap. For example:

  • Why should you start using content marketing over and above your blogging?

  • How will it benefit your business?

  • What will the best platform or content form be for your goals?

  • What will your marketing budget be?

  • What are the required timelines?

  • Who is your most beneficial target audience?

Versatility Shows  

Using content marketing can be like a business makeover. People who have known you could see you in a whole new light, and when done right, people who never even noticed you could suddenly remember your name. It all comes down to how you approach your content and more so how you present it to the world. 

As mentioned before, there are a couple of ways to do this, including:

  • Jazzing up your approach with interactive infographics that can visually back up any points you are expressing. People love statistics!

  • Creating increased impact through video content that can aid or enhance your written content on the subject.

  • Turning to a professional to assist with the overall presentation of your content, to add a level of attractiveness not always found with amateur presentations. 

  • Concentrating your topics on what the CLIENT wants to experience.

Take Your Show on Every Road

Once you’ve taken the content marketing leap of faith, planned your journey and decided on your delivery, the only thing left to achieve is getting it out to the masses! 

Most companies have their own websites and, naturally, this is the very first place they go with their snazzy content. However, in most cases, it is the only platform they use.

This is a major industry error, simply because the best way to make your marketing approach a success is by making sure you look at it and it from every angle possible. Again, there are a number of ways you can go about this:

  • Post your content on your web page, but do not stop there!

  • Utilize well- known social media sites and other websites

  • Consider paid advertising or attractive outbound marketing techniques (notifications, newsletters, marketing brochures and so on) 

  • Consider using professional marketing emails with a link to the content on your website.

  • Most importantly, upload new content often and in different places.

Getting the Best of Both - By Looking at the Bigger Picture


Blogging is not only a fundamental tool when used in the correct element, it is a functioning application in the bigger spectrum of marketing and what it can mean for your content. The true strength in this matter is not in trying to use one approach more than another, but in using each approach to compliment the other.

Versatility should always be your end goal in this ever changing world, and through the use of not only blogging but social media, infographics and video content you could effectively bring your content to life.


So, the next time you get busy planning your new approach, don’t get your B’s and C’s in a knot, remember the better the blog, the better the variety, the better your chances of reaping in the rewards!