Do you really understand growth hacking?

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Kiley Doll, Goodman Lantern

Do you really understand growth hacking? Could you explain it to a total newbie? Some people avoid growth hacking because they’ve been misinformed.

There’s a whole lot of nonsense going about that distorts what Growth Hacking is. Here are five of the most common ones:

 - Growth Hacking = Marketing
Growth Hacking and Marketing both focus on growing businesses. Marketers use marketing tactics and strategy to promote products and brands. Growth Hackers involve themselves in every facet of their business. They focus on the relationships between products and clients. Growth Hackers are on a mission to improve and perfect every part of the business. They want clients to love every part of their experience with their brand.

 - Growth Hacking Is All About Coding
It isn’t. It definitely helps to have an understanding of coding, but Growth Hacking does much deeper. Repeated experimentation, changing tactics, and constant refinement is what it’s all about. If it doesn’t work, do something else. 

 - Bigger Businesses Can’t Growth Hack
Every business has to constantly grow and evolve. When companies stagnate, they disappear as their competitors leap at the opportunity to disrupt their status. Obviously then, every company will benefit from Growth Hacking. It’s all about making clients and their friends love your business. 

 - Growth Hacking Always Works
There are a lot of people out there promising seemingly magical results by using Growth Hacking techniques. Growth Hacking is not magic, and requires a lot of work and strategizing. Growth Hackers work hard to figure out what works, and even harder to keep trying new approaches. 

 - One Growth Hacker Is Enough
Some companies hire a handful of Growth Hacking experts and expect amazing results. That’s not how it works. A company culture of constant experimentation and change, steered by experienced leaders is key. You need to create a company culture of growth hacking and refinement.