As the owner of a budding business, or an entrepreneur focused on researching new business potential, you are undoubtedly aware of the challenges presented in the ever-changing modern business environment. The stark reality is that this rapidly changing business world requires professionals to become more creative in finding ways to connect with their target market. Trade shows, believe it or not, are the equivalent of having your target market served up on a platter. Skyline mentions that roughly 99% of marketers say that they find unique information at trade shows that are entirely lacking on most other marketing platforms.
In an environment where digital interactions are becoming more and more prevalent, it may seem surprising that attending trade shows is an effective past-time. The fact of the matter is that this type of event guarantees access to an audience of interested, like-minded potential customers who are itching to make connections. According to the Center for Exhibition Industry Research around 81% of trade show visitors (4 out of 5 attendees) have some form of buying power.
Add to this the fact that trade shows offer free media exposure, educational opportunities, hype generation on social media, product demonstration platforms, and face-to-face contact with many valuable connections, and it becomes clear that these events are a remarkably valuable tool.