We start off with market research to find a set of Killer Features based on competitor analysis, user-related trends, growth opportunities, investor reports, and more. This research looks at features including: 

  • User interface (UI)

  • User experience (UX)

  • Customer adoption

  • Demand and supply and other customer centric trends.

These features allow our customers to plan the development of a key piece of innovation which ensures that the app or tool gains popularity and acquires customers.

e.g. Our team conducted similar research for Trivago (part of Expedia), where in-depth competitor research was required to understand what causes the need for some applications to be adapted dynamically.




This stage of the process is split into two parts: developing wireframes, and establishing technical specifications.

Develop wireframes
Wireframes are sets of images which display the functional elements of an application, typically used for planning an app's structure and functionality. These are based on interactive discussions with the founders, as well as the research we have conducted.

Develop Technical Specifications
In order to progress to the next phase, we will need to develop a marketing requirement document and a brief set of technical specifications which will enable developers to implement the project. This will allow you to estimate the cost of the project and to understand how long development will take. The document can also be used to get developers, designers, and other interested parties on board.




We help you find development partners who can build your Minimal Viable Product. Goodman Lantern is completely independent of the developers; our aim is to help you find the finest professionals to deliver your work.

Validation doesn’t simply refer to building but rather to the constant process of refining and Continuous Incremental Improvement. We make sense of this process by helping our clients to Learn, Build, and Measure.




Once the concept has been validated, we help you find partners, investors, and customers via the process of database building, content creation, and social media. We not only create a database of potential partners but we also contact them to discover who could become a part of the team, provide feedback, and be the first set of customers.

Quality feedback is paramount to developing a successful application. These partners also play the crucial role of testers and advisors in the project's next phase. This is generally done via GL.Automate.